How Samsung is Removing Friction from Retail Experiences

Digital channels are so powerful for retailers because they offer a wealth of data about how consumers are interacting with content, products, offers and more. As digital gets more embedded into our everyday lives, retailers are using technology and data-powered solutions to support their goals.   During this week’s Retail Remix, Parrish Chapman, Director of Enterprise Sales Key Accounts at Samsung shares how retailers can: Embrace technology to create seamless experiences, from the couch to the store;  Use data and analytics to test and optimize the store experience; and  Integrate branded, shopper and community content from social networks to enrich store experiences.   RELATED LINKS Download the guide to support your new store vision  Learn more about Samsung retail solutions