How Search Went From Top Page To Zero Click (Episode 040 - The Marketing Gateway Podcast)

Are you still chasing the first page of Google? With AI searches taking over, being on page one isn’t enough anymore! Remember: Established brands have an edge, but new players need to innovate fast!This is the final part of my series this week, but tune in next week as we look forward to 2026!SOURCES:https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/new-front-door-to-the-internet-winning-in-the-age-of-ai-searchhttps://www.getpassionfruit.com/blog/are-ai-search-referrals-the-new-clicksThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.