How Self Belief Resulted in A $110k Launch with Sas Petherick

I have such an incredible guest on the podcast today who I’m so excited to introduce you to. Sas Petherick is my gorgeous friend and client and one of the most incredible coaches that I know. As a Master Coach and founder of the Self Belief Coaching Academy, Sas works with her clients to move from understanding root causes of self doubt to cultivating tangible, sustainable self belief, self acceptance, self worth and self trust. This episode is a beautifully rich discussion as we talk about Sas’ business and the transformation she’s seen over the past 12 months, in particular her $110k launch. We unpack so much value surrounding mindset, self belief and marketing as Sas talks about the importance of being honest with yourself, knowing when you’re playing small and recognising the value of your work. We talk about Sas’ launch, how it was the culmination of all the small conversations, messages and social media posts throughout the year. Sas talks about her take on marketing and growing her following and the magic of being surrounded by a supportive community of coaches.There are so many gems in this episode and I know you’re going to receive so much value from this conversation. I hope you enjoy listening to it as much as I enjoyed recording it.LINKS:The Self Belief Coaching Academy Courage and Spice: The Podcast for humans with Self-doubtSas’ Instagram: @saspetherickSign up to my FREE training program: The Scale to Six Series Website: https://www.ellieswift.com/Instagram: @elliehswiftFacebook Group: www.facebook.com/groups/shineonsocialellieswift/Swift Marketing Mastermind: http://ellieswift.com/smm-waitlistLINKS:FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026Connect with Ellie on Instagram: https://instagram.com/elliehswiftSubscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletterWatch on Youtube: https://www.youtube.com/@elliehswiftKeen to work together?Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom