How Sephora and BuzzFeed Close the Trust Gap
from Retail Remix Hosted by Retail TouchPoints
Margot Bloomstein has helped brands like Timberland and Lindt develop their marketing, content and user experience (UX) strategies. She has used her experience and research on brands across industries to tackle a known industry problem: winning and keeping customer trust. The result is the new book called: Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. During this episode of Retail Remix, Margot shares why she felt a book like this was needed, and real-life examples of brands that have successfully tackled audience cynicism and built powerful content engines. Listen to learn: Why the “3 V’s” of trust (vulnerability, voice and volume) should guide every brand’s approach to content strategy and branding; How Sephora and BuzzFeed are embracing community and transparency to breed trust; and Tips for bridging cultural gaps and department silos to make trust a true “business problem.” RELATED LINKS Learn more about Appropriate, Inc. Buy a copy of Margot’s books Connect with Margot on LinkedIn
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Margot Bloomstein has helped brands like Timberland and Lindt develop their marketing, content and user experience (UX) strategies. She has used her experience and research on brands across industries to tackle a known industry problem: winning and keeping customer trust. The result is the new book called: Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. During this episode of Retail Remix, Margot shares why she felt a book like this was needed, and real-life examples of brands that have successfully tackled audience cynicism and built powerful content engines.
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