How Serena Dugan reinvented herself after Serena & Lily

from Business of Home Podcast · host Business of Home

Working as an artist and designer in the San Francisco Bay Area, Serena Dugan’s chance meeting with entrepreneur Lily Kantor led to the creation of Serena & Lily in 2003. What started as a design-driven nursery bedding company grew bigger and bigger with each passing year, eventually becoming the lifestyle giant it is today. In 2017 Dugan left the brand, but she re-emerged in 2020 with a boutique textile line under her own name—now she works primarily with the trade.On this episode of the podcast she speaks with host Dennis Scully about reinventing herself after Serena & Lily, the problem with trend forecasting, and why she’ll always choose self expression over sales, every time. This episode is sponsored by ErnestaLINKSSerena DuganDennis ScullyBusiness of Home

Episode metadata supplied by the publisher feed · Published Jan 19, 2026

What this episode covers

The co-founder of Serena & Lily shares the story of the brand's remarkable rise, and what's behind her latest venture

PodParley-generated summary based on available episode metadata and transcript content.

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How Serena Dugan reinvented herself after Serena & Lily

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This episode was published on January 19, 2026.

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