How She Built the Fastest Growing Supplements Brand in India | Chicnutrix | FOWR14 Ragini Varma

In this episode of FyndOut With Ragini, we sit down with Shilpa Khanna Thakkar, the leader behind Fast&Up and Chicnutrix, to explore her journey as a woman entrepreneur building brands in the beauty and wellness space. She talks about leaving her corporate role at JP Morgan and the experiences that shaped her path.Shilpa opens up about the motivations that guided her, the challenges she faced, and what she learned while building consumer-focused brands. She also shares how she approaches communication, audience trust, and the evolving expectations within the beauty and wellness industry.Whether you're a bride-to-be, a beauty enthusiast, a health-conscious consumer, or someone curious about the truth behind supplements in India, this conversation is a must-watch.Don’t forget to like, comment, and subscribe to FyndOutWithRagini for more inspiring founder journeys and inside stories from India’s booming startup ecosystem.Time Stamps:(00:00) - Precap(2:11) - Introduction of Shilpa, Fast&Up & Chicnutrix (6:56) - Journey from JP Morgan to Entrepreneurship(8:54) - Why the name “Chicnutrix” (9:39) - Shilpa’s personal problem that led to building a brand(11:40) - Her team taking the challenge to solve the problem(14:25) - Developing products for most relevant problems faced by women(17:25) - The most kick-ass marketing strategy that worked(20:27) - Challenges faced by a women founder & how to overcome them(23:00) - Scared of failing in the business(23:40) - All about the “right” glutathione(24:45) - Glutathione, IV Drips, Vampire Facial, Cold plunge(26:00) - Does Glutathione make you fairer(28:13) - Are IV Drips good for your health?(29:28) - Celebrities passing away due to IV drips(30:29) - Brands lying about using Japanese glutathione (33:23) - Age group for starting effervescent tablets(34:00) - Busting myths around collagen(35:42) - Where we “guess” Shilpa’s unbelievable age(36:27) - How can you get educated on supplements(40:02) - 17-year-old taking supplements (42:58) - Best products for brides to get that “glow”(44:44) - Gen Z using makeup to look good(46:58) - Ozempic & weight loss(49:03) - Is Chicnutrix made for you?(52:06) - Varun Dhawan & Sreeleela as brand ambassadors(55:48) - The myth-busting segment with Fynd Out(56:40) - Outro & Thank youCatch the entire series on our YouTube channel – new episodes every alternate Friday!Links:Fynd Out with Ragini Instagram: https://www.instagram.com/fyndoutwithragini/Fynd Out Clips Instagram: https://www.instagram.com/fyndoutclips/Ragini Varma Official: https://www.instagram.com/raginnivarma/YouTube: https://www.youtube.com/@FyndOutwithRaginiAbout Fynd – Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage, and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fynd powers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offline channels — building the world’s most loved commerce ecosystem.