How Shein’s On-Demand Model is Reshaping Fashion | Live from Shoptalk 2025

Shoptalk 2025 Exclusive: Shein's Strategy Head Peter Pernot-Day on the Future of FashionChris and Anne sit down with Shein’s Head of Strategy & Corporate Affairs, Peter Pernot-Day, live from the Avalara podcast studio at Shoptalk 2025, to explore how Shein's radically different approach to production and customer experience sets it apart. The discussion covers everything from small-batch on-demand design to retail data engineering and personalization—plus how Shein is thinking about tariffs, technology, and customer loyalty in 2025 and beyond.📍 Timestamps:(0:05) Live from Shoptalk 2025 at the Avalara booth(0:22) Peter’s background & Shein 101(1:12) What “on-demand fashion” really means(2:48) Technology that drives Shein’s efficiency(3:59) Shein’s response to the affordability crisis(5:00) Advice for other retailers: embrace data engineering(6:15) Personalization & the "experience gap" in e-commerce(7:42) Photo search and recommender system innovations(8:37) The role of customer feedback in design(9:34) Tariffs, De Minimis, and regulatory planning(10:56) Peter’s favorite thing about Shoptalk: Serendipity#shoptalk #shein #retailtechThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

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This episode was published on March 26, 2025.

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