How Should I Set My Starting Bid For An Amazon PPC Campaign?

Brent Zahradnik from AMZ Pathfinder sits down with Michael to talk about potential starting bids for Amazon PPC Campaigns. They discuss where you should get your starting bids from, if you should use suggested bids, and different strategies for a variety of campaigns. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 5:49 Where Do You Get Your Starting Bids From? 9:10 Should You Use Suggested Bids? 9:30 Brand New Keywords & Themes 10:00 Keywords Related To Those Previously Used 14:30 Bids For Single Keyword Campaigns 18:15 ASIN Targeting Starting Bids 21:15 Category Targeting  🦡 Resources & Links Where to find Brent Zahradnik, AMZ Pathfinder 7 Personalities Of Amazon PPC Bid Optimizers Following Amazon’s Suggestions? The Mysterious “Suggested Bid” How Do I Make The Most Of Amazon’s New Broad Match Update? How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 1) How To Incorporate “Adjust Bids By Placement” Into Your Keyword Bids (Part 2) Make Your Best Keywords Better With Single Keyword Campaigns Answered Prayers: Negative ASIN Targeting Comes To Auto Campaigns 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto