How Showing Up on Social Media Led to Inside Edition | Shannon McKinstrie | UTK

In this episode of Unknown to Known, host Jamie Maglietta sits down with strategist and former CNN colleague Shannon McKinstrie to break down how showing up consistently on social media led to a national media moment on Inside Edition.Shannon shares how authenticity — not perfection — helped her stand out in an era of AI-generated content, algorithms, and constant noise. From growing her presence on Instagram to using LinkedIn for thought leadership, this conversation is packed with practical insight for professionals who want to attract clients, press, and speaking opportunities.🎙️ In this conversation, you’ll learn:How producers discover experts through social mediaWhy authenticity matters more than ever in the AI ageHow Shannon built community instead of chasing viralityWhat imposter syndrome looks like after you land pressHow to position yourself for media, clients, and stagesIf you’re a consultant, executive, creator, or expert wondering how to become more visible — this episode shows what happens when you show up before you’re asked.🔔 Subscribe for weekly conversations on visibility, confidence, and becoming a reliable on-camera source.Connect with Shannon:Podcast: https://shannonmckinstrie.com/good-content-podcastWebsite: https://shannonmckinstrie.com/Instagram: https://www.instagram.com/shannonmckinstrie/?hl=enConnect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW