How Simon Ford Built a Global Gin Brand (And What You Can Learn)

In this episode, we get a masterclass on brand building from Simon Ford, owner of Ford's Gin. We dig deep on his journey, the early days and how he built it into the "bartender's gin" and the new challenge of retail sales and growth. If you are a small brand, this is a must watch! FOLLOW US ON INSTAGRAM – Shawn Soole https://www.instagram.com/shawnsoole/Soole Hospitality Conceptshttps://www.instagram.com/soolehospitalityconcepts/ FOLLOW US ON TWITTER - https://twitter.com/ShawnSooleFOLLOW US ON YOUTUBE - https://www.youtube.com/channel/UCGgDDJZM7HvJiQCaqmXEVNA