How Slack Used Product-Led Growth as Product Marketing

In this episode, Lucas and Luna explore how Slack turned its product into a marketing engine. From the 2014 launch that amassed 500,000 users in eight months to the viral team-invite loop that made Slack a verb, they dissect the product-led growth strategy that defined a category. Learn how Slack's freemium model, frictionless onboarding, and internal buzz replaced traditional marketing spend with organic adoption. A masterclass in making the product itself the go-to-market channel. #Slack #ProductLedGrowth #ProductMarketing #Freemium #ViralLoop #SaaS #GoToMarket #MarketingStrategy #BusinessSoftware #TeamCommunication #Onboarding #UserAcquisition #GrowthHacking #B2BMarketing #FexingoBusiness #BusinessPodcast #Podcast #Marketing Keep every episode free: buymeacoffee.com/fexingo