EPISODE · Feb 25, 2026 · 46 MIN

How small behavioral shifts can help make you happier

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, and the power of anticipation, they unpack practical, science-backed ways to increase joy in everyday life.

Episode metadata supplied by the publisher feed · Published Feb 25, 2026

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How small behavioral shifts can help make you happier

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This episode was published on February 25, 2026.

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