How small changes to choice design can help pharma brands drive better prescribing outcomes

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

MichaelAaron and Richard explore why half of chronic-illness patients skip their medication, and why scaring them into compliance backfires. They cover a study on avoiding bad medical news, a simple diagram that cut medication errors in half, and two studies showing doctors are swayed by menu order and time of day when prescribing.

Episode metadata supplied by the publisher feed · Published Aug 12, 2026

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How small changes to choice design can help pharma brands drive better prescribing outcomes

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This episode was published on August 12, 2026.

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