How small changes to your customer touchpoints can drive measurable revenue growth

If your executive team only cares about pipeline growth, presenting them with high ad impression numbers is a quick way to lose your budget. Gathered around the virtual studio table, Haydn Woods-Williams, Tom Inniss, and Rich Harper tackle the growing disconnect between creative marketing campaigns and boardroom expectations. They share why modern B2B marketers must stop acting as passive order-takers and start taking continuous cross-departmental optimisation seriously. This session provides a transparent look at how the team approaches user behaviour analysis at Brew Digital. From evaluating the transparency of free-trial signups to restructuring multi-tiered B2B subscription models, they provide a clear blueprint for turning underperforming digital assets into high-converting revenue drivers. You will leave with a practical understanding of how to audit your own customer journey, eliminate channel silos, and replicate the exact strategy that achieved a 300% membership increase for a major professional societyMarketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com