How Smart Agency Owners Buy AI (Without Getting Burned)

Every week, a new AI company shows up promising to revolutionize your agency. Most will vanish before your next renewal cycle. The problem isn’t too few tools — it’s that most agency owners don’t have a system for buying them. In this episode, Michael Jans lays out his 8-Point AI Buyer’s Filter — the same framework he uses to separate the brilliant from the bogus. You’ll learn how to evaluate: Real business fit (not hype) Whether the tech uses the right kind of AI The team’s domain knowledge and credibility Data security and financial stability Onboarding, support, and roadmap transparency If you’ve ever felt overwhelmed by AI noise or pressured by slick sales decks, this episode is your BS detector. 🎧 Listen in — and learn to buy AI like a strategist.