EPISODE · Sep 28, 2023 · 24 MIN

How Snickers use trigger moments to drive consumption

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we discuss the power of triggers and cues in marketing, emphasizing theimportance of associating a specific time, place, or mood with a product to convert intention into action. While also highlight the effectiveness of humor in advertising, explaining how humor can boost recall, positivity, and purchase intent.

Episode metadata supplied by the publisher feed · Published Sep 28, 2023

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How Snickers use trigger moments to drive consumption

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This episode was published on September 28, 2023.

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