How Sports Tourism Fuels Breast Cancer Awareness and Support: Simple ways to engage your audience and enact change

Breast Cancer Awareness Month. It's so much more than turning your company logo pink.This week, we're talking about the  actions your organization can take to enact real change.Host Kathrine Nero and Beth Porreca, the Senior Director of Strategic Operations at USA Football will chat about the role organizations and sports teams play in raising awareness and support throughout the month of October. The two speak from experience, as both beat breast cancer and are actively involved in advocacy, awareness, and breast cancer support groups. Additionally, hear insights from Beth's team and the events they've hosted, how sports tourism boosts local economies while supporting a global cause, and the inspiring stories of athletes and fans uniting for breast cancer awareness.About USA Football:Based in Indianapolis, Ind., USA Football is the non-profit governing body of American football in the United States, the sole US member of the International Federation of American Football, and a recognized sports organization of the US Olympic & Paralympic Committee. USA Football is the organization responsible for creating and leading the national teams that will represent our country in international competitions, including the Olympics. the governing body, USA Football designs and delivers premier educational, developmental and competitive programs aimed at growing and advancing this amazing sport – including flag and tackle disciplines. USA Football partners with medical, child development, long-term athlete development and football subject matter experts to establish best practices, set standards for coaching, player development and athlete safety and support positive football experiences for youth, high school and other amateur players.