EPISODE · May 9, 2023 · 29 MIN
How Spotify harnesses the fresh start effect to encourage new listening habits
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
Spotify disrupted the music industry with savvy tactics from behavioral science. Through principles like scarcity and the fresh start effect, the streaming giant gained a devoted following and transformed the way we listen to music.
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How Spotify harnesses the fresh start effect to encourage new listening habits
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This episode was published on May 9, 2023.
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