How Stitch Fix Blends the Art and Science of Merchandising

Stitch Fix has access to rich data and insights to understand consumers’ wants, needs and behaviors. Additionally, it harnesses the unique knowledge and expertise of its styling and merchandising teams to ensure it is striking the right balance between personalized service and surprise and delight. During this episode of Retail Remix, Loretta Choy, Chief Merchandising and Client Services Officer of Stitch Fix, shares how the team: Blends the traditional art of merchandising and the science of data analysis to ensure clients feel seen and understood; How the Stitch Fix Style Forecast has become a pillar of the company’s approach to service and support; andWhich trends from the Forecast will influence Stitch Fix’s merchandising decisions and even activation strategies through 2024.RELATED LINKSLearn more about Stitch FixSee the latest Stitch Fix stories on Retail TouchPointsRead key takeaways from this Retail Remix episodeGet your copy of the Style Forecast