How Storytelling Turned a Southern Family Recipe Into a Thriving Brand

What if your grandma’s recipe could become the foundation of a thriving business? That’s exactly what happened to today’s guest, MK Hennigan, founder of In The Curious Kitchen.In this episode, we dive deep into MK’s journey from corporate retail sales to launching a gourmet food brand rooted in her Southern heritage. She shares how she turned a passion for storytelling, craftsmanship, and family recipes into a business that’s seeing massive wholesale growth - especially since implementing strategies from the Faire Bootcamp.This chat is packed with inspiring takeaways for any product-based business owner looking to grow their wholesale revenue, refine their brand story, and take their business to the next level.We chat about:How MK transitioned from corporate retail to entrepreneurship and never looked backThe power of storytelling in building a strong product brandHow testing products at a farmer’s market led to a thriving wholesale businessThe mindset shifts that helped her push through fear and scale with confidenceThe game-changing strategies she learned in the Faire Bootcamp that led to a 47% increase in wholesale salesABOUT MK:  With over 20 years of experience in corporate sales and marketing at a Fortune 5 company, MK Hennigan has turned her passion for culinary tradition and her love for Kentucky into something truly special. After perfecting her family recipes, she founded In the Curious Kitchen, a brand that celebrates the rich flavors and vibrant culture of the Bluegrass State.Today, MK’s artisanal products are proudly featured in over 250 retail locations and have gained recognition through exciting collaborations with distilleries across Kentucky. Each product tells a story, blending heritage with innovation, and inviting you to experience a taste of Kentucky in every bite.Visit inthecuriouskitchen.com to explore an array of delicious products, discover mouthwatering recipes, and dive into MK's blog. There, she shares captivating stories of her childhood in Frankfort, her travels, and the inspirations that fuel her culinary journey. Join her on this delightful adventure and bring a piece of Kentucky into your kitchen!Use code CHAT20 for 20% Off In The Curious Kitchen: https://inthecuriouskitchen.com Resources & LinksShop In The Curious Kitchen: https://inthecuriouskitchen.comFollow MK & In The Curious Kitchen on Instagram: https://www.instagram.com/inthecuriouskitchenJoin the Faire Bootcamp to optimize your wholesale strategy: https://kristinfishercoaching.com/faire-bootcampEnjoy the chat!LOOKING TO GROW YOUR WHOLESALE BUSINESS?Retail Pitching👇1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HEREFaire Growth👇1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE3) Ready to take action and scale on Faire? Check out The Faire BootcampREADY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS? Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.(Doors open to limited seats in May 2026)LET'S CONNECT!Want to leave a Question to air on the podcast (OR leave a little podcast love note)? CALL IN TO THE ‘BUYER HOTLINE’ HEREWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: [email protected]