How Strategic Marketing Sparked Big Growth at Emerald Built Environments

In this episode of The Spark, Kendra Morvillo sits down with Laura Steinbrink, CEO of Emerald Built Environments and President of Sustainability at Crete United. Together, they unpack the evolution of Emerald’s marketing journey—from DIY HubSpot struggles to a high-performing, content-driven strategy that helped double the company’s revenue twice and ultimately led to its acquisition.Laura shares what it’s like to be a “dream client,” her love of big ideas (hello, 365 Days of Sustainability), and how staying hands-on in marketing helped build a standout brand in a complex field. We cover:✅ Why brand and authenticity matter in niche industries✅ Building trust and partnership between agency and client✅ How content + HubSpot + consistency = search success✅ Pivoting language to survive the anti-ESG wave✅ Why investing in strategic marketing pays off—long termIf you’re a business owner wondering what great marketing collaboration looks like—or how content can truly drive growth—this episode is packed with insight and inspiration.