The Spark

Great sales conversations create opportunities—but systems are what turn those opportunities into revenue.In this episode of The Spark, Jay Kozar and Kendra Morvillo sit down with sales leader and Sandler trainer Robert Perry to discuss how businesses can combine proven sales methodologies with technology, automation, and AI to create scalable growth.Robert shares lessons from more than 20 years in sales, including how Sandler training helped shorten his sales cycle, why most salespeople fail in their follow-up efforts, and how CRM systems, automation, and buyer intent data can help teams work smarter and close more business.The conversation also explores personal branding, LinkedIn content strategy, AI tools for sales professionals, and the importance of leadership involvement when building high-performing sales organizations.If you're looking to improve your sales process, leverage technology more effectively, and create a system for consistent growth, this episode is for you.Topics Covered:• Sandler sales methodology• Sales systems and automation• CRM best practices• AI and buyer intent data• Personal branding on LinkedIn• Sales leadership and team development• Growing revenue through existing clients• Creating scalable sales processesSubscribe for more conversations on business growth, leadership, marketing, technology, and innovation.

SaaS Sucks (Sometimes): Fatigue, Feature Bloat & Fixing Your Tech StackEver feel like your tech stack is running your business instead of helping it? In this episode of The Spark, we call out the bloat—those overpriced, underused platforms draining your budget and sanity. We dive into SaaS fatigue, why some tools that once served SMBs now chase Fortune 500s, and how to spot when your stack is more fluff than function.We also (lightly) introduce Lead Igniter—our homegrown solution to bloated software. Built for small teams that need real results, not more noise.• Real talk about AI hype• Strategy-first advice for marketers• A final gut-check: is your stack serving you—or the other way around?Ready to rethink your tools? Let’s spark that fire.Visit us at [frontburnermarketing.com](https://www.frontburnermarketing.com)

Search isn’t just about being found anymore — it’s about being chosen.In this episode of The Spark, we sit down with Tom Lee, CEO & Co-Founder of Visto, to unpack the massive shift happening in search right now — and why AI visibility is quickly becoming the new competitive battleground.We’ve spent the last year talking about SEO, AI search, and how brands can stay ahead. But we weren’t looking for hype — we were looking for clarity. A way to measure AI presence, identify content gaps, build a roadmap, and actually influence how brands show up inside AI-generated answers.That’s where Visto comes in.We discuss:• Why 40% of searches are already happening in AI platforms — and what that means for brands • Why companies are seeing a 30–70% drop in organic traffic • How AI search traffic converts 8x higher than traditional Google traffic • Why SEO still matters (and how GEO builds on top of it)• How Front Burner Marketing can move from passive AI monitoring to true optimization• What it actually takes to get cited inside AI answersWe also dig into:• The 7 areas of AI visibility analysis• Per-prompt tracking and competitive insights• Building an actionable GEO roadmap (not just a dashboard)• Why brands that don’t adapt risk becoming invisibleIf you’re a founder, CMO, or marketing leader wondering how to position your brand for the future of AI search — this conversation is for you.The future of search is happening now. The only question is: will your brand be chosen?Want an AI Visibility Audit for your brand? Reach out to our team.👍 Like. Follow. Share.And don’t forget — authority still matters.

20s Takeover: How to Actually Market to Gen ZWe’re the generation with the most spending power in history—so why are brands still marketing like it’s 2012?In this episode of The Spark , Gen Z account managers Noelle and Bailey step in to break down what actually works when marketing to their peers. From why traditional marketing misses the mark to how TikTok and Instagram became search engines, they cover the habits, preferences, and platforms that matter to Gen Z—and what makes us scroll right past your brand.🎯 Why Gen Z doesn’t care about polished ads📱 How TikTok Shops and influencer-style content drive buying decisions🔥 Real talk on what makes marketing stick (spoiler: it’s not Google)💡 Campaigns that nailed it—and why authenticity always winsWant to reach Gen Z? Start by listening to them.🔎 Get a free Feed Audit: frontburnermarketing.com

Higher expectations. More opportunities. Are you built for it? Welcome to The Spark.In this episode, we break down the biggest myth in marketing right now: AI isn’t here to wipe out small businesses—it’s here to level the playing field.We dive into how SMBs can actually win in an AI-driven world by simplifying their tech, removing friction, and building smarter systems that capture and convert leads 24/7.What we cover:Why AI is creating opportunity—not doomsday—for small businessesThe 3 levels of tech adoption (no-tech, low-tech, high-tech—and where most get stuck)How AI is changing customer expectations (and why speed matters more than ever)The biggest mistake SMBs make: stacking tools instead of building systemsA simple framework to grow: Capture → Nurture → CloseHow our platform Lead Igniter helps automate your funnel, follow-up, and growthBottom line:Businesses that build smart, connected systems powered by AI will win. The rest? They’ll stay busy… but stuck.SPECIAL OFFER:Want to try it yourself? We’re giving away a FREE month of Lead Igniter to anyone who reaches out. Let’s get your growth engine running.

In this episode of The Spark, Kendra Morvillo sits down with Laura Steinbrink, CEO of Emerald Built Environments and President of Sustainability at Crete United. Together, they unpack the evolution of Emerald’s marketing journey—from DIY HubSpot struggles to a high-performing, content-driven strategy that helped double the company’s revenue twice and ultimately led to its acquisition.Laura shares what it’s like to be a “dream client,” her love of big ideas (hello, 365 Days of Sustainability), and how staying hands-on in marketing helped build a standout brand in a complex field. We cover:✅ Why brand and authenticity matter in niche industries✅ Building trust and partnership between agency and client✅ How content + HubSpot + consistency = search success✅ Pivoting language to survive the anti-ESG wave✅ Why investing in strategic marketing pays off—long termIf you’re a business owner wondering what great marketing collaboration looks like—or how content can truly drive growth—this episode is packed with insight and inspiration.

In this special edition of The Spark, we’re flipping the mic and showcasing a client success story from the inside out. Join host Kendra Morvillo and guest Jim Artale of EmVision Capital Advisors, recently recognized by Forbes as a 2025 Best-in-State Wealth Management team.Together, we dive deep into:• EmVision’s transformation from Embrescia Wealth to EmVision Capital Advisors• How marketing strategy helped scale both brand and business• Lessons learned from 7 acquisitions in just 6 years• Building trust, process, and client-centric growth in a regulated industry• Why working with an external marketing partner made all the difference💡 Whether you're a financial advisor, small business owner, or scaling entrepreneur, this episode is packed with practical insights on leadership, branding, and business development.🔗 Learn more: https://emvisioncapital.com/🔗 Agency partner: https://frontburnermarketing.com👉 Subscribe for more stories that fuel growth and creativity.📩 Got questions or want to be featured? Reach out!

Is your business in need of fractional healing? In this episode of The Spark, we break down what a Fractional CMO and fractional marketing teams actually do—and why more growing businesses are choosing this model over hiring full-time.WE COVER:• What a Fractional CMO is responsible for• Strategy vs. execution• Why alignment between marketing, sales, and leadership matters• Red flags and green flags when hiring support• How fractional teams give you expert talent—without the full-time price tagIf your marketing feels stuck, scattered, or stuck in the weeds, this episode is for you.Interested in exploring fractional support for your business? Let’s talk.