EPISODE · Apr 6, 2026 · 7 MIN
How Strikethrough Pricing Works On Amazon in 2026
from My Amazon Guy · host Steven Pope
Send us Fan MailAmazon is implementing significant changes to how list price and strikethrough price are displayed, affecting every amazon seller. This video clarifies the new "Typical Price" and "List Price" terminology, detailing how these are calculated and validated to help you understand how to price your product. Learn how to update these prices within Seller Central to optimize your amazon sales and ensure effective ecommerce practices.Fix the pricing setup before Amazon wipes out the discount, get a direct strategy call for the listing now: https://bit.ly/4jMZtxu#AmazonPricing #AmazonStrikethroughPrice #AmazonListPrice #amazonsellertips Want free resources? Dowload our Free Amazon guides here:Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:33 Amazon changes list price to typical price01:08 New Amazon pricing rules for list price and typical price01:53 How 90 day pricing affects strikethrough discounts03:04 How Amazon calculates reference pricing04:02 Where to update list price in Seller Central05:02 How sale price creates strikethrough pricing06:07 Why long promotions can remove the strikethrough--------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
What this episode covers
Send us Fan Mail Amazon is implementing significant changes to how list price and strikethrough price are displayed, affecting every amazon seller. This video clarifies the new "Typical Price" and "List Price" terminology, detailing how these are calculated and validated to help you understand how to price your product. Learn how to update these prices within Seller Central to optimize your amazon sales and ensure effective ecommerce practices. Fix the pricing setup before Amazon wipes out t...
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How Strikethrough Pricing Works On Amazon in 2026
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