How TACoS Relates to Your Ad Performance

In this episode of the PPC Den podcast, Michael dives into the world of Amazon PPC metrics, and trust us, things get tasty. He compares your PPC performance to TACoS —yes, TACoS! Michael breaks down key metrics like ACOS, TACOS, and ROAS, explaining how each one impacts your campaign’s flavor and success. Grab your Amazon PPC metrics (or maybe just a really tasty Mexican taco) and tune in for this savory breakdown!We’ll see you in The PPC Den!🦡 Highlights ​​0:00 - Intro 1:30 - Explaining the difference between total ACOS and TACoS5:00 - The interaction between paid and organic sales on Amazon7:30 - Evaluating PPC effectiveness with TACoS10:00 - Balancing paid vs. organic sales for better performance12:00 - The importance of a long-term strategy in optimizing TACoS15:00 - How to lower TACoS and improve overall performance18:00 - Maximizing profitability through improved ad spend21:24 - Can a higher ACOS still lead to a healthier business? Yes, it can22:22 - Targeting keywords where your brand has an advantage22:38 - Creating a single keyword campaign to maximize visibility and orders23:01 - Search query performance data and its role in boosting organic sales23:28 - Recap: The four misconceptions about TACoS and corrections24:17 - The exciting new features in our software26:17 - Always consider TACoS in relation to organic performance and profitability🦡 Resources & Links🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson FacchinHow to Make Amazon Advertising Profitable in 2025?How Do I Optimize for Total ACOS Goals in Amazon Advertising? (Classic)Evolving Thoughts: Total ACOS for Amazon Advertising How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/Subscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno