How TEGNA Tailors Sports Rights Deals Across Leagues, Markets for Maximum Reach

"MediaTalk" host Mike Reynolds sits down with Brad Ramsey, senior vice president of media operations at TEGNA, about the increasingly important role that broadcasters are playing in delivering local sports programming to fans. TEGNA has secured local rights deals with 14 NBA, NHL, MLB, and WNBA teams, marking a significant shift in the sports broadcasting landscape. Ramsey emphasizes that the company's varied agreements, which include full season rights and targeted game packages, allow TEGNA to reach a broader audience, offering value to viewers and advertisers alike.  The conversation highlights the transformation of the regional sports network (RSN) space, especially following Diamond Sports' bankruptcy. Ramsey notes that local broadcasts have significantly outperformed previous RSN audiences, showcasing the effectiveness of their strategy. Listeners will find themselves contemplating critical questions: How are local broadcasters redefining sports viewership in a digital age? What does the future hold for sports rights as teams explore new partnerships? And how can advertisers leverage the resurgence of local sports broadcasting to maximize their reach? Tune in to discover how TEGNA and other broadcasters are reshaping the sports media landscape to make something long considered old new again. More S&P Global content: MediaTalk | Season 3 | Ep. 43 - Navigating the New NBA and WNBA Media Landscape Social media followers for top professional sports teams, May 2025 Featured experts: Brad Ramsey, Senior Vice President and Head of Sports Rights for TEGNA Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence