How Teradata Uses AI to Create Brand Stickiness and More

from Decoding AI for Marketing · host Jacqueline Woods, Greg Stuart, Rex Briggs

Jacqueline Woods is the Chief Marketing Officer at the software company Teradata. She has a unique vantage point as both a CMO herself and as someone who works with other companies every day to better leverage technology, data, and artificial intelligence. She explains how companies can think more strategically about their AI implementation, where personalization is heading next, and the most effective use cases for impacting customers. For Further Reading: Learn more about Jacqueline: https://www.linkedin.com/in/jacqueline-woods-361477/Trust Me I’m a Robot: How AI Can Improve Brand Stickiness (Fast Company): https://www.fastcompany.com/91194920/trust-me-im-a-robot-how-ai-can-improve-brand-stickinessCustomer Complaint Analyzer Demo Video: https://www.teradata.com/insights/videos/customer-complaint-analyzer Listen on your favorite podcast app: https://pod.link/1715735755

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This episode is 46 minutes long.

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This episode was published on November 19, 2024.

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