How the customer buying experience changes in-app vs. online with Louise Fritjofsson (Founder & CEO, Martie)

On this episode of Retention Chronicles we're joined by Louise Fritjofsson, Founder & CEO of Martie. Martie delivers shelf-stable groceries and household items right to your doorstep for up to 70% less than you'd pay at your grocery store. Louise shares about her past few companies and we dive into what she learned by selling cookie targeting, a fitness technology, and eventually shifting to Martie. We also discuss Martie’s mission to reduce food waste while increasing food security at an affordable price, what happens to product and inventory when there’s product surplus, how to correctly portray your available stock to your customers, passing savings along to the consumer, launching an app and how to tailor in-app or push notifications, thinking through how the customer buying experience changes as you go from a product catalog of 500 to 1500, how to create an experience with a brand outside of buying (aka how can you get someone to scroll through your content), and more.