How The Duppy Share Is Reinventing Rum w/ George Frost | The Duppy Share

Can a challenger brand reinvent rum? What does it really take to build a premium consumer brand in one of the world's biggest but most overlooked spirit categories?In this episode of Getting to Grow, Zoe Fox sits down with George Frost, founder of The Duppy Share, to discuss how he built one of the UK's fastest-growing independent rum brands by combining Caribbean heritage, exceptional product quality and world-class branding.After discovering the legendary story of "The Duppy Share" while travelling in Jamaica, George realised the rum category lacked a modern, exciting brand that reflected the vibrant culture behind the spirit. What began as an unexpected opportunity became The Duppy Share—a premium rum brand challenging industry giants through storytelling, design and relentless execution.In this conversation, George shares the realities of building a challenger drinks brand, raising investment, growing internationally, creating a distinctive brand identity, winning retail and hospitality partnerships, and why consistency is one of the most underrated advantages in business.Whether you're a founder, entrepreneur, marketer, investor or simply fascinated by consumer brands, this episode is packed with practical lessons on branding, sales and building a business that lasts.**In this episode:*** How George Frost founded The Duppy Share* Building one of the UK's fastest-growing independent rum brands* Turning Caribbean folklore into a global brand* Why branding matters more than ever* Finding product-market fit in a mature industry* Building a premium consumer brand from scratch* The importance of storytelling in brand building* Raising investment and scaling a challenger business* Winning retail, hospitality and global distribution* Lessons from launching too early and learning the hard way* Why consistency beats constant change* Hunters vs farmers: mastering sales and partnerships* Building a business with the right people* Why saying "no" is often the biggest growth strategy* The future of premium rum and challenger consumer brandsIf you're interested in entrepreneurship, startups, branding, consumer products, FMCG, food & beverage, spirits, marketing, sales, fundraising, retail, DTC, hospitality or business growth, you'll enjoy this conversation.Follow Zoe FoxInstagram: [https://www.instagram.com/gettingtogrow/](https://www.instagram.com/gettingtogrow/)LinkedIn: [https://www.linkedin.com/in/zoe-fox-377033b0/](https://www.linkedin.com/in/zoe-fox-377033b0/)The Duppy Share:https://www.instagram.com/theduppyshare/https://www.theduppyshare.com/