EPISODE · Sep 28, 2023 · 31 MIN
How The Economist used the generation effect to make their ads memorable
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
In this episode we explore the successful advertising campaigns of The Economist, which leveraged the generation effect and the decoy effect to engage and persuade consumers, discussing the campaign's impact and the alignment of incentives in marketing.
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How The Economist used the generation effect to make their ads memorable
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This episode was published on September 28, 2023.
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