How the Future Feels: Matty Ayres on Design, Empathy and Engineering Brand Love

from Engineering Brand Love · host The Shipyard + Advertising Week

In this episode of Engineering Brand Love, Rick sits down with Matty Ayres, founder of Tiny Wins, the world’s first “feeling studio,” to explore why the future is not just something brands predict, but something they design. From digital interfaces and AI to urban transportation, IRL experiences and the emotional weight of modern technology, Ayres makes the case that great design is applied empathy: the intentional choices that make people feel considered before they ever arrive. Together, the conversation moves through the tension between prophecy and legacy, the role of fear and optimism in innovation, and why the most powerful brands are not simply building products, platforms or experiences, but shaping how people feel inside them.

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This episode is 46 minutes long.

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This episode was published on June 15, 2026.

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