How the Internet of Things is Revolutionizing Branding

What this episode covers

The internet of things (IoT) – physical objects capable of gathering and sharing data – is poised to revolutionize branding. In a world of interconnectivity, digital strategy becomes brand strategy and vice versa. And personalization will go beyond a marketing buzzword and become a necessity when engaging with customers. Big data is not just a fad, it is the trend for all future interaction. In this episode, our experts discuss how the evolution of IoT will impact brands in the future.

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Frequently Asked Questions

How long is this episode of Solving for B°?

This episode is 28 minutes long.

When was this Solving for B° episode published?

This episode was published on September 3, 2019.

What is this episode about?

The internet of things (IoT) – physical objects capable of gathering and sharing data – is poised to revolutionize branding. In a world of interconnectivity, digital strategy becomes brand strategy and vice versa. And personalization will go beyond...

Can I download this Solving for B° episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.