How the Matouk family business evolved for the next generation

Rumor has it there’s a curse against the third-generation business owner—one fed by outdated systems and a lack of product innovation. Yet the tale doesn’t hold true for George Matouk, who’s grown the textile company launched by his grandfather in 1929 to an annual revenue of more than $35 million. Managing new retail channels and category extensions has proven just as challenging as enduring nearly a century of economic and political shifts. I sat down with George to learn how Matouk coped—and came out stronger on the other side.