How they teach you to be creative at Google - Max Hopkinson, Bind

Creativity is one of the greatest skills any marketer can have. Max, Co-Founder of Bind, and ex-Googler, shares how they taught him, and his colleagues to be creative in practical steps. Max approached his talk by structuring it the following way: How the brain works best when finding creativity The high level science of the brain and creativity Max’s three R’s for creativity – related worlds, random links, revolution How to practically create an environment where creativity flows How to get buy in from more traditional teams for creative ideas And much more!