How They’re Building India’s Next Big Menswear Brand | Fynd Out with Ragini

What does it take to go from manufacturing for global giants like Zara and Mango to building one of India’s fastest-growing menswear brands?In this episode of FyndOutWithRagini, we sit down with Tanvi and Harsh Somaiya, Founders of The Bear House, to decode their journey from running a garment export factory in Bengaluru to building one of India’s most talked-about D2C fashion brands.From starting with just 50 shirts on Myntra to scaling across 20+ stores in India and expanding globally, this conversation dives deep into what it really takes to build a profitable D2C brand in India. Tanvi and Harsh share honest insights on transitioning from B2B manufacturing to D2C, why they doubled down on offline retail, and how they built a product-first brand in a marketing-driven world.We also explore their Shark Tank journey, scaling challenges, customer behavior in India, and why understanding fabric, fit, and retail experience can be a bigger differentiator than marketing spend.This episode is a masterclass in retail strategy, brand building, and sustainable growth in India’s fast-evolving fashion ecosystem.Why You Should Watch:- From manufacturing for global brands to building a strong Indian menswear label- The real transition from B2B to D2C and what founders often underestimate- Why offline retail is critical for long-term brand building- Building a product-first brand in a marketing-heavy D2C world- How fabric, fit, and quality drive repeat customers and retention- Expanding into Tier 2 & 3 cities and unlocking new demand- Scaling through marketplaces, D2C, and physical stores- Launching new categories and building a complete menswear ecosystem- Lessons in building a profitable and sustainable fashion business- Navigating competition in India’s rapidly growing menswear marketDon’t forget to like, comment, and subscribe to FyndOutWithRagini for more deep-dive conversations with founders and operators shaping the future of retail and consumer brands in India.Time Stamps:(00:00) - Precap(1:06) - Tanvi and Harsh Introduction(4:21) - How to Deal with Indian Customers(5:46) - Designing as per Mood and Not Trend(7:04) - The Founder Comradery(9:33) - Big Dreams & Getting Started(10:25) - Transition from B2B to D2C(13:02) - Making Bear House Inclusive for All Menswear(15:07) - Best Selling Category(16:01) - Flagship Store That Has a Cafe(17:09) - The “420 GSM” Quality of The Bear House(18:25) - How Do They Beat Competition(19:37) - When Should You Invest in Marketing(21:44) - What It’s Like to Build With Your Partner(23:44) - Expanding To Dubai and Abu Dhabi(25:17) - How to Minimise COD Orders(26:42) - Horror Stories of Customers(28:21) - Designing For Indian Body Type(30:00) - Design vs Quality(30:42) - New Scam in The Market(31:39) - How to Maintain SEO of Store(34:09) - Handling Poor Product Reviews(34:52) - The Dhurandhar Collaboration(35:47) - Global Brands Being Scared of Indian Brands(36:30) - Getting Back to Work in 25 Days After Giving Birth(38:00) - Benefits of Going on Shark Tank(40:04) - Tanvi Being a Super Mommy(41:52) - Rapid Fire with Mr and Mrs Bear(46:15) - Plan B for The Bear House Founders(47:46) - Closing & Thank YouCatch the entire series on our YouTube channel – new episodes every Saturday!_____________Links:Fynd Out With Ragini VarmaInstagram: https://www.instagram.com/fyndoutwithragini/  Spotify: https://linktw.in/tDCoyf Apple Podcast: https://linktw.in/eYxOOd  The Bear HouseWebsite: https://thebearhouse.com/ Instagram: https://www.instagram.com/bearhouseindia/ LinkedIn: https://www.linkedin.com/company/the-bear-house/ Ragini VarmaInstagram: https://www.instagram.com/raginnivarma/ LinkedIn: https://www.linkedin.com/in/ragini-varma/ FyndInstagram: https://www.instagram.com/gofynd/ LinkedIn: https://www.linkedin.com/company/fynd-shopsense/