How This Creator Drew 87,000 Fans to a Mall | Jordan Matter | Creator Upload

We sit down with YouTube superstar Jordan Matter for an incredible conversation about the launch of Sincerely Yours, the skincare brand he created with his daughter, Salish. Jordan walks us through the entire journey, from the initial idea to their "Sephora or Bust" retail strategy. He shares the unbelievable story of their launch event, where an expected crowd of a few thousand turned into an unprecedented 87,000 fans, shutting down one of America's largest malls.Also: we go in depth on YouTube's "Made On" event. We cover the major updates, including dynamic ad insertion. We dig into how this could turn every creator's back catalog into a gold mine by allowing sponsored segments to be swapped out over time. But is the 2026 launch date realistic? We share some behind-the-scenes intel that might surprise you.00:00 Intro00:22 The Return to Linear TV05:57 The Story Behind YouTube's "Made On" Event10:54 YouTube's BIG Announcements13:32 The Future of YouTube Ads: Dynamic Ad Insertion18:27 The Big Question: Is YouTube's New Ad Tech Real?24:01 Interview: Jordan Matter on Launching a Viral Brand27:38 Why Jordan & Salish Matter Created a Skincare Line29:36 How to Build a Product With Your Audience33:28 Inside Their "Sephora or Bust" Strategy37:12 When 87,000 Fans Shut Down a Mall41:34 Aftermath and What's Next for Sincerely Yours45:44 Upload: The Power of Fan Culture & The Summer I Turned Pretty50:55 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand