How This Emmy Winner Helps Brands Grow Fast

Mariana has filmed for the New York Times, Wall Street Journal, Time Magazine, and spent five years as a senior producer at NBC. Today, she helps entrepreneurs build trust faster and accelerate sales with emotion-driven "brand videos" – not “branded” ads, but authentic stories that connect.We dive into her journey from global documentaries to digital marketing, the difference between passion and overcome stories, and why a single brand video is a "forever asset" that transforms cold audiences into believers. Mariana also shares her framework for storytelling that moves people, plus affordable ways founders can start today.If you want to pass the “instant trust test” and stop blending in, this episode is your guide.Find Mariana here:Website: https://brandmagnetic.comInstagram: https://instagram.com/brandmagneticCheat Sheet: https://brandmagnetic.com/cheatsheetPodcast: Empire Secrets of Digital Marketing⏱️ Timestamps00:00 – Meet Mariana Henninger: Emmy winner & brand video strategist01:00 – From documentaries to entrepreneurship: the leap from NBC03:00 – Why personal storytelling beats features & funnels05:00 – The right (and wrong) reasons to start a business09:00 – Brand videos vs documentaries: finding your angle11:00 – Everyone has a story: passion vs overcome frameworks15:00 – Why brand videos aren’t ads (and how they build trust)16:30 – Where a brand video fits in the customer journey18:30 – 30 ways to use your brand video across platforms19:30 – The Brand Video Accelerator & resources for beginners21:00 – Empire Secrets podcast & final thoughts Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.