How TikTok fell under the spell of an auctioneer's hammer

Social media: It may not be the new kid on the marketing block any longer, but the rapid changes taking place across platforms and the emergence of new ones certainly mean that agents wanting to harness its powers must stay on their toes. For Angela Limanis, success on TikTok has taught her a number of valuable lessons about the attitude you need to bring to a winning social media game.  The agent and auctioneer also explains why she feels it's been an important tool for unmasking the ins and outs of auctions for the general public and how she herself broke into the male-dominated field. In this episode, you will hear: How a strong visual brand will help you stand out — whether on the street during sales or on socials What other opportunities beyond sales and rental inquiries a strong online presence can deliver The best way to get experience in the auctioneering field