How TikTok Shop Ad Frequency Skews Your True Return on Ad Spend

In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a blind spot that quietly distorts ROAS for TikTok Shop advertisers: ad frequency. Using a concrete example from a DTC beauty brand, they show how average frequency can mask the point of diminishing returns, why the same creative shown to the same person three times can perform differently, and why frequency caps are a blunt instrument that often leaves money on the table. They explain the relationship between frequency, conversion rate, and cost per acquisition, and walk through a practical framework for tracking frequency at the ad-set and audience level. If you're spending on TikTok Shop and relying on a dashboard ROAS number, this episode will change how you read your reporting. #TikTokShop #ROAS #AdFrequency #PerformanceMarketing #DTCBrands #DigitalAdvertising #MarketingAnalytics #AdSpend #FrequencyCapping #ConversionRate #CostPerAcquisition #CreativeFatigue #MarketingStrategy #Ecommerce #PaidAds #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo