How to Activate Your Brand & Grow Your Business with Tanya Watkins -- #04

What does it take to build a massive brand? Find out as Brand and Marketing Strategist Tanya Watkins tells her story of how she created her brand and how she is helping other women become change-makers by finding their voice in the business world.   Topics Discussed in this Episode: What branding really means and the strategies behind building a brand Tips on how you can turn your side hustle into your main hustle and transitioning from your corporate job to managing your business. What Massive Branding is all about The common mistakes that people make when building a brand   4 Key Takeaways: Branding is not about the fonts and the colors or the logo. It's about the experience you are able to give your clients. The way that you show up in your job is the way you will show up in your business. Build a reputation of excellence around you because the people that you work with now can potentially become your clients in the future. Having a massive brand is not about having millions of followers but about having repeatable clients because of the quality of what you are able to offer them.   Action Steps: Make sure you have an exit strategy in place before you leave your job. Test your process out with your clients and make sure that you have something that you can duplicate. Invest in your business. Make adjustments. When something is not working, it doesn't mean you have to throw the whole thing out, just make adjustments. Take time for self-care. Don't discount the time that you need to recharge your mind and body.   Tanya says: "There's so much potential in some of our strategies that we don't dive deep enough and we miss thousands of dollars."   "You can't serve if you are not serving yourself."   Thanks for listening!   Don't forget to connect with Tanya and me on our social media platforms. Until the next episode, build your empire!   If you haven't already, join the Empirenista Business Incubator Community on Facebook. And if enjoyed this episode, don't forget to leave a rating and a review on iTunes.   More from Tanya Watkins: Tanya's Website Tanya's Twitter Massive Brand Podcast Massive Brand Incubator Facebook Group Massive Brand Consulting Free Training   Work with Alicia Virtual Intensive = Market Like A Boss Intensive One to One = 1:1 Empirenista Business Success Mentorship Group Coaching = Empirenista Business Success Academy   More from Alicia Alicia's Facebook Alicia's Instagram Alicia's Twitter Alicia's Email