How to ACTually Create an Aligned Marketing Plan That Works for YOU

When it comes to marketing your business, the options are endless… but that doesn’t mean you need to do all of them. In this episode, Lani Jackson and Cait Blakley break down how to choose a marketing strategy that aligns with YOUR energy, strengths, and business goals.There’s no one right way to market your business—anyone who says there is just wants to sell you their program. Instead, we’re talking about how to figure out what works for YOU so you can market with confidence, consistency, and ease.If you’re feeling overwhelmed by all the options (TikTok, YouTube, sales calls, email lists, DMs, SEO, launches, networking, etc.), this episode will help you simplify your marketing plan and show up in a way that feels GOOD.IN THIS EPISODE:✅ Why marketing is really just talking about your business—so let’s make it work for you🎯 How to stop forcing strategies that drain you and find the ones that fuel you🧩 The 3 key marketing components every business needs: Connections, Conversations, & Conversions🚀 How Lani & Cait market their businesses in completely different ways—and why both work🛑 What to do when you feel stuck, frustrated, or burnt out with your marketingKEY TAKEAWAYS:Marketing is NOT one-size-fits-all – The strategy that works for someone else might drain you.You don’t have to do everything – Pick one or two strategies and master them before expanding.Your energy matters – If something feels misaligned, it won’t be sustainable (and people can tell!).There are 3 essential marketing steps:1️⃣ Getting in front of new audiences (connections)2️⃣ Nurturing relationships & building trust (conversations)3️⃣ Making offers & selling with confidence (conversions)Alignment = sustainability – When your marketing strategy feels good, you’ll actually show up for it.ACTION STEPS:✅ Identify what marketing strategies currently feel draining—and give yourself permission to let them go.✅ Pick two marketing channels that align with your strengths & business model.✅ Ask yourself: Am I consistently hitting all three phases—connections, conversations, and conversions?✅ Save your spot for the Momentume Sales Method Workshop - lanijackson.com/momentum✅ Need clarity? Join Empowered for MORE for customized business & marketing strategy that works for YOU. 👉🏻 LEARN MORELinks & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!