ACTually.

What if the strongest way to start your year isn’t by rushing… but by realigning?After an intentional pause, I’m back to share why I chose alignment over urgency, how I released the pressure of January “resets,” and what it really means to lead your business with clarity and confidence.In this comeback episode, I share why I stepped back, how I navigated guilt and imposter syndrome, and why I’m choosing to start 2026 with intention instead of pressure. We’ll talk about when to push, when to pause, and how to lead from self-trust rather than fear so you can build a business that supports your life, not overwhelms it.Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

Before you sprint into 2026 with big goals and vision boards, pause. In this episode, Lani walks you through an honest, no-fluff CEO review (her Expansion Audit) so you can scale intentionally—not by doing more, but by leading smarter. You’ll use her Four-Profit Framework (Time, Energy, Income, Fulfillment) to decide what to double-down on, what to pause, and how to design next year around aligned growth.In This Episode:Why reflection is the accelerator most entrepreneurs skipThe Four-Profit Framework for evaluating 2025: Time, Energy, Income, FulfillmentWhat to delegate, automate, eliminate—before JanuaryHow to move from reflection → projection → action (and avoid “scaling chaos”)CEO questions that create clarity, margin, and momentumKey Takeaways:Reflection isn’t nostalgia—it’s data, direction, and integrity.You can’t scale chaos. Simplifying creates capacity for growth.Design 2026 around how you want to spend Time, Energy, and Fulfillment, then attach Income strategy.Boundaries + routines protect your best energy (and your margins).Projection without reflection = spaghetti strategy. Pair them, then act.Action Steps (Do This This Week):Schedule a 2-hour CEO Reflection Block. No meetings. Journal + calendar + numbers.Run the Four-Profit Audit on your offers, clients, marketing, and ops:Time: Where did my hours actually go? What gave the best ROI on time?Energy: What felt expansive vs. draining? What patterns do I see?Income: Which offers/activities produced the easiest, most joyful revenue? Which felt forced/heavy?Fulfillment: What made me proud? What aligned with my mission/family/life?Make 3 CEO Moves: one to delegate, one to automate, one to eliminate before January.Project with precision: Choose 1–3 Major Focuses for 2026. For each, define:Desired result → required rhythm → supporting systems → first concrete action.Adopt the filter question: “Does this move me toward profit (time, energy, income, fulfillment)…or just protect a fear?”Tools & Support Mentioned:Expansion Audit: Lani’s guided CEO review to align Time, Energy, Income, and Fulfillment for 2026.Call to Action: Book a Business Alignment Call or DM “Expansion Audit” to map your plan.Subscribe & Review:If this episode helped, follow the show and leave a review. Then DM Lani your top reflection insight—you might be featured on an upcoming episode.ACTually… reflection gives you the blueprint; projection turns it into a plan; action makes it inevitable.Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

It’s the busiest time of year — full calendars, family events, client projects, and the holidays all colliding at once. But here’s the truth: busy doesn’t mean broken. In this episode, Lani shares how to navigate a full season without falling into burnout by shifting from reaction to intention.She breaks down the difference between busy and burnout, and how grounded self-leadership, simple systems, and clear boundaries help you grow and thrive through the chaos.In This Episode:The difference between busy and burnt out (and why one isn’t the enemy)How to ground yourself before reacting to chaosSimplifying your schedule and systems for sanity and sustainabilityLeading yourself with confidence instead of lingering in indecisionThe powerful question that helps you make aligned CEO decisionsKey Takeaways:Busy is feedback, not failure — it shows where your systems or boundaries need attention.You can’t scale chaos. Simplifying isn’t shrinking — it’s strengthening.Grounded leaders respond; busy people react.You don’t have to earn ease — it’s the result of alignment, not hustle.Every season is an opportunity to lead differently.ACTion Steps:Ground yourself before each workday. Ask, “What’s the most profitable use of my energy today?”Simplify for your sanity. Look for what can be removed, delegated, or automated.Lead, don’t linger. Make decisions that move you toward profit (time, energy, income, fulfillment), not fear.Run Lani’s 5-Minute Self-Check:What will drain me this week?What will fuel me this week?What can I pause, delegate, or say no to?Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

Ever find yourself trying to figure it all out—the team, the clients, the results, the systems—and end up frustrated instead? In this episode of ACTually, Lani explores how swapping “I have to fix this” for “I’m getting curious” can change everything.She shares real stories from her coaching calls and her own business about how curiosity transforms frustration into innovation, pressure into peace, and judgment into opportunity. If you’ve ever been stuck in reaction mode, this conversation will show you how curiosity unlocks clarity and confidence again.In This Episode:Why curiosity is the most underrated growth tool for entrepreneursThe difference between a fixed mindset and a curious mindsetHow judgment and curiosity can’t exist at the same timeReal-life examples of how curiosity can change your team dynamics, marketing results, and mindsetA step-by-step guide to practicing curiosity as a leadership habitACTion Steps:Pause before reacting. Take a breath and give yourself space before deciding.Ask open-ended questions. Instead of “Why isn’t this working?”, ask “What could this be teaching me?”Reflect before deciding. Let the layers unfold before rushing to a solution.Celebrate every bit of clarity. Every insight—big or small—is momentum in motion.Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

If you’ve ever felt like one more course or one more PDF was going to finally fix your business, this episode will be the wake-up call you didn’t know you needed.Lani shares why so many entrepreneurs fall into the “course trap”—constantly learning, rarely implementing—and how to break free using her three-part approach: Strategy, Action, and Reflection.In this episode, Lani gets real about why more information isn’t the solution to your stuck season. You don’t need another system, secret, or strategy from someone else—you need to take action on what you already know and customize it to fit you.Lani shares her personal story of realizing that knowledge doesn’t create momentum—implementation does—and how every business owner can create real results by combining strategic focus with intentional reflection.She breaks down the difference between courses, strategy, and sustainability—and gives you a mirror moment to evaluate what’s actually working (and what’s just keeping you busy).Book a free Business Alignment Call to build your custom strategy: lanijackson.com/letstalkLinks & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

In this episode of ACTually, Lani gets real about the power of small, brave actions and how they compound into unstoppable momentum. Forget waiting for the “big leap” — true growth happens one decision, one DM, one imperfect step at a time.Lani shares personal stories (including how one bold message changed the entire trajectory of her business!) and breaks down how stacking these micro-actions builds both confidence and results. You’ll walk away feeling inspired to stop waiting for motivation and start moving — even if it’s just one brave action today.Key Takeaways:Every entrepreneur is a little delusional — and that’s what makes you brilliantBig breakthroughs are built on small, brave actionsMotivation is fleeting, but momentum is created by consistencyStack your wins — big or small — as evidence that you’re growingOne brave action can start a ripple effect that changes everythingACTion Steps:Identify one brave action you can take today — even if it’s small.Start a “Win Stack” — write down every victory, no matter how small.Reflect weekly on your stack of wins to build awareness of your progress.Share your brave action with Lani and let her cheer you on!Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

Ever felt like everything in your business was finally clicking, the momentum was rolling, and then—bam—you hit a wall? You’re not alone, friend. The entrepreneurial journey is full of ups and downs, but there are a few common pitfalls that can stop your growth in its tracks.In this episode of ACTually, Lani unpacks the three sneaky traps that derail business momentum: overthinking, overreacting, and overselling.You’ll hear why overthinking creates perfection pressure that delays action (and costs you opportunities).How overreacting turns small hiccups into full-blown crises and derails your focus.And why overselling often comes from desperation energy that repels the very clients you want to attract.Instead of spinning your wheels or getting stuck in burnout cycles, Lani shares practical shifts—like choosing progress over perfection, pausing to evaluate, and leading with service instead of desperation—that help you build sustainable, repeatable momentum in your business.Because momentum isn’t about speed or hustle… it’s about intentional, aligned forward motion.If you’re ready to avoid these pitfalls and keep building sustainable growth in your business, dive into this episode today!And don’t forget—you don’t have to figure it all out alone. Connect with me at lanijackson.com/letstalk and explore how my Empowered for MORE program can help you scale with clarity, confidence, and joy.Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

This week, Lani pivots from tactics to talk about something most growth plans ignore: your emotions. If you’ve been feeling exhausted, overwhelmed, doubtful—or like Q4 should feel abundant but doesn’t—this episode is your reset. Lani shows how to treat emotions as signals (not weaknesses), use “expansion vs. contraction” as a decision compass, and integrate emotional data into strategies you can actually sustain.Key TakeawaysYour emotions are signals, not character flaws. Ignoring them sabotages growth.Expansion feels open, energized, clear. Contraction feels closed, heavy, resistant.Notice the signal → ask what you need → adjust the plan.Sustainable profit (time, energy, income, fulfillment) comes from aligned strategy—not more hustle.Action StepsName it: Where are you feeling expanded? Where are you contracted? Write it down.Check-in: Pick 3 areas (sales, marketing, delivery—or home, health, relationships) and do a quick red light/green light scan.Micro-adjust: Choose one contracted area and make a 10-minute pivot (simplify a deliverable, tweak messaging, add a boundary, take a real lunch, step outside for 5 minutes).Permission slip: Literally write, “I give myself permission to ________,” and honor it.Get support: If you’re stuck, DM Lani “expansion” and share what’s coming up, or book a strategy call.Links & ResourcesBook a Business Strategy & Alignment Call: lanijackson.com/letstalkApply for Empowered For More: lanijackson.com/applicationLinks & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

Does your business feel like a never-ending hamster wheel? Maybe you’re working harder than ever, but you’re not actually moving forward. That’s a sign you’re missing the invisible strategy every scaling entrepreneur needs: systems. In this episode of ACTually, Lani gets real about why systems aren’t just boring admin work—they’re the difference between burnout and breakthrough. From middle school routines to business profit priorities, Lani shows you how the right systems give you time back, clarity on what really matters, and the freedom to grow without losing your mind.In This Episode:Why “just working harder” won’t scale your businessThe not-so-sexy but game-changing truth about systemsMiddle school chaos and how it mirrors your business without structureSigns you’re missing key systems (and what to look for)How project management tools (like Trello) saved Lani’s business and doubled her incomeA simple “expansion audit” to identify what’s working—and what’s notKey Takeaways:Feeling capped out, constantly putting out fires, or unclear on priorities? It’s not you—it’s your systems.Systems aren’t about fancy tools, they’re about clarity, repeatability, and alignment with your goals.Simplicity scales—complicated workflows slow you down.Systems save lives, save businesses, and unlock space for profit priorities that actually grow your business.Action Steps:Do a quick “expansion audit”: What’s working? What’s not?Simplify one over-complicated process this week.Pick one system (paper planner, Trello, ClickUp, Asana—whatever fits YOU) and commit to actually using it.If you’re feeling stuck, book a Business Strategy & Alignment Call at lanijackson.com/letstalk.Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

It’s officially the “-ber” months (hello, pumpkin spice 🎃), and your audience is back in routines—aka ready to buy. In this episode, Lani explains why jumping into random tasks is like going to the grocery store hungry without a list: you overspend, grab junk, and still forget the milk. She walks you through creating an intentional cash growth plan you can sustain—without burnout—using her FOR-Profit lens (time, energy, income, fulfillment).In This Episode:The grocery-store-without-a-list analogy for chaotic marketing & salesWhy “try everything and see what sticks” keeps you stuck between your floor & ceilingActivity-based plans vs. intentional cash plansHow to use the FOR-Profit framework to prevent time/energy/fun deficits while you grow revenueSigns you’re ready for a focused, multi–4-figure growth strategyWhat to measure (and when) so you can repeat what works and ditch what doesn’tAction Steps:Set your floor & ceiling: Define the monthly must-have (floor) and reach (ceiling) numbers.Inventory what’s working: Identify 1–2 actions that reliably create sales; plan to repeat and scale them.Schedule evaluation points: Decide now when you’ll review results (e.g., every 2 weeks) and what metrics you’ll use.RSVP for the free workshop (Sept 9): Learn Lani’s exact method to map a multi–4-figure growth plan in ≤20 hrs/week.👉 lanijackson.com/workshopCan’t attend live? DM “workshop” to Lani on IG or Facebook and start the conversation.Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

Ever feel like business advice is a one-size-fits-all recipe that never tastes right for you? In this episode of ACTually, Lani breaks down why plug-and-play strategies fall flat—and how to start creating your own custom business strategy using what’s already in your pantry. With her signature foodie spin (because yes, she’s a recipe developer and coach), Lani shares how ingredients like season, spice, and cravings map directly to building a profitable business that’s aligned with your life.In This Episode:Why one-size-fits-all business strategies leave you burned out 🍳How to identify the “ingredients” you already have in your businessThe role of seasonality—and why strategy looks different with toddlers vs. teensFinding your “spice” (your personality + quirks) and weaving it into your marketingSpotting business “allergies” and what to do when a strategy gives you hivesThe power of cravings: how to align your time, energy, income & fulfillmentAction Steps:Take inventory: list out your current “ingredients” (skills, assets, platforms, communities).Ask: What season am I in right now? Adjust strategies to fit your capacity, not fight it.Book a Spice Up Your Profits Call with Lani to customize your business strategy for Q4: lanijackson.com/spicecallLinks & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

What if “having more” didn’t mean adding more to your plate?In this heartfelt and fiery episode, Lani pulls back the curtain on why Empowered for More was born—and why women entrepreneurs need permission to chase profit in all four areas: time, energy, income, and fulfillment. With stories from her own journey as a mom of six (yes, six!) and from clients who’ve shifted from burnout to breakthrough, she unpacks how to build a sustainable business that actually feels good while you grow it.If you’re tired of launches that feel inauthentic, offers that drain you, and the hustle-for-hustle’s sake approach… this is your permission slip to do business differently. Key Takeaways:You don’t need to wait until “someday” to enjoy your life while you build your business.Success is more than income—it’s also how you feel, how you spend your time, and how much energy you have left at the end of the day.Group programs don’t have to be cookie-cutter—they can (and should) be customized.Business isn’t a straight line. It’s a runway, a pivot, and sometimes a re-launch. That’s normal.The right structure + aligned support can double or triple your income without doubling your to-do list.Action Steps:Audit your “4 Profits”—where are you in the red: time, energy, income, or fulfillment?Identify 1 area where you’re running on “shoulds” instead of what’s actually aligned.Decide: what CEO-level action could shift your profit margins this week?If you’re ready to stop spinning, apply for Empowered for More → lanijackson.com/applicationOr keep it simple—DM Lani the word MORE on Instagram to start the convo.Ready to Empower Yourself for More?Empowered for More is a 6-month, fully customizable coaching experience designed for women scaling to six figures and beyond—without sacrificing their family, health, or joy. Choose the level of support that matches your season, and grow with aligned strategy, not burnout.Apply now: lanijackson.com/application👉 DM “MORE” on Instagram: @lanijjacksonLinks & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

It’s that time of year—school buses, football practices, and Amazon orders flying in at lightning speed. As a mom of six (yes, SIX!) across three schools and three football schedules, Lani knows the chaos of back-to-school season. But she also knows how to use this transition to reset, refocus, and get back to business without burning out.In this episode, she shares practical strategies to help you navigate life changes while keeping your business profitable, sustainable, and aligned with your priorities. Whether you’re facing school drop-offs, post-vacation chaos, or any seasonal shift, you’ll learn how to pause, plan, and profit in your next season.In This Episode:How to give yourself permission to pause during transitions—and why it’s the smartest business move you can makeCreating a fall sprint without burning out (and setting yourself up for sustainability afterward)How to reset your Trello boards, SOPs, and systems to match your seasonThe right way to calendar plan so your business and life work togetherUsing the Custom Cash Formula to set realistic income goals based on your actual availabilityWhy profit priorities matter more than your never-ending to-do listHow to prep your family foundations so home runs smoothly (and your business benefits)Networking, follow-ups, and reconnecting with ready-to-buy leads after summer slowdownPlanning your Q4 promotions before you’re in the thick of the seasonReady to Reset Your Business for the Season?Join me inside Empowered for MORE—the customized, community-based program designed for women entrepreneurs who want strategies that fit their life and hit their income goals.👉 Get all the details hereWant high level, customized support for your business? Let's talk! Book a call NOWLinks & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

If you're exhausted from the relentless pressure to always be crushing it in business, this episode is your permission slip to breathe. Lani dismantles the toxic myth that successful businesses must be in perpetual growth mode, revealing why the seasons of business—the ebbs AND the flows—are not only natural but essential for sustainable success. Stop beating yourself up for not being in harvest mode 24/7 and start embracing the rhythm that will actually sustain your growth long-term.In This Episode:Why the "always be scaling" mentality is unrealistic and damagingThe four natural business seasons every entrepreneur experiences:Spring: Planting, experimenting, building visibilitySummer: Growing, launching, seeing momentumFall: Harvesting, reaping results and revenue spikesWinter: Rest, recalibration, pruning, and preparationHow algorithm changes and market shifts can force season transitionsThe toxic hustle culture myths keeping you stuck in shameWhy athletes don't play year-round (and neither should your business)The difference between being stuck and being in a natural transitionHow to use "slow" seasons as preparation for your next levelWhen to seek support vs. when to trust the processKey Takeaways:Business has seasons just like nature—expecting endless summer is unrealistic and unsustainable.You're not behind, broken, or less worthy if you're in a quiet or transition season.This season isn't here to punish you—it's here to prepare you for what's next.Growth doesn't always look like sales; sometimes it looks like rest and realignment.None of these seasons are permanent, but all of them are necessary.The fastest shifts in business often come from choosing to pause, rest, and reimagine.Action Steps:Recognize: What season is your business in right now? How does it feel in your body, mind, and results?Accept: Give yourself permission to be in this season instead of pushing against it or forcing different results.Reframe: Ask "What is this season offering me?" and "What clarity, rest, or preparation is needed here?"Restore: Focus on restoration rather than force—journal, plan, brainstorm without rushing the process.Realign: Assess your offers, energy, and audience to see where life can be breathed back in when the time feels right.Ready to Build a Business That Honors Your Seasons? Stop fighting your natural business rhythms and start building sustainable success that works with your seasons, not against them. 📞 Book a Strategy CallLinks & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

Building a business isn’t just about making money—it’s about becoming the leader of that business. In this power-packed solo episode, Lani shares the personal and practical mindset shift that transformed her from overwhelmed entrepreneur to empowered CEO. If you’re tired of reacting, second-guessing, and playing small… it’s time to make the choice. Because confidence? It comes after you start acting like a CEO, not before.In This Episode:What it really means to be an empowered CEO (hint: it’s not revenue-based)The hidden costs of staying in “trying to figure it out” modeHow reactive decisions keep you small and stuck5 CEO shifts that change everything:CommitmentIntentionalitySelf-AwarenessUnderstandingAuthorityLanguage swaps that instantly elevate your identity as a leaderHow to start now—even with zero team and under 6-figuresKey Takeaways:CEO energy isn’t a result—it’s a choice you make today.Every business decision either expands your authority or contracts it.You don’t need a team to be a leader. You just need to lead yourself first.Your patterns, not your potential, are what’s keeping you stuck.Being “busy” doesn’t mean you’re building. CEO-level clarity does.Action Steps:Ask: Am I committed, or just experimenting?Audit: Are my tasks profit-driven or just keeping me busy?Reflect: What recurring patterns are bottlenecking my growth?Understand: What part of my business needs deeper strategy or structure?Decide: What would the CEO of this business do today? Ready to Lead Like a CEO? Map out your business like a real CEO—with clarity, confidence, and next-level strategy. 📞 Book a Business Strategy CallLinks & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

You don’t need more credentials. You need more you. In this heart-opening solo episode, Lani shares the truth that too many high-achieving entrepreneurs forget: your lived experience is the most powerful, profitable asset you have. Whether you’ve been hiding behind polished posts, professional language, or the fear of “not being legit enough,” this episode will challenge you to stop minimizing your story and start magnetizing with it. In This Episode: Why credentials alone won’t set you apart anymoreHow to stop sounding like a copy of everyone else in your nicheThe “sanitized success story” trap that’s costing you clientsHow your messy journey creates instant credibilityThe four pieces that make your experience magnetic: → Your combination → Your perspective → Your language → Your solutionsReal talk on imposter syndrome, comparison, and the fear of judgment Key Takeaways:Credentials can be copied. Experience can’t.Your audience doesn’t need you to be perfect—they need to know you’ve been there.Your failures are your features. What didn’t work for you is what qualifies you.If you’re hiding in plain sight, you’re probably creating weak connections and generic positioning.Your story is your niche. And it’s what makes people trust you. Action Steps:Reflect: Are you hiding behind polished branding or generic messaging?Journal: What part of your story have you been downplaying because it doesn’t feel “professional”?Reframe: Where have your failures become the foundation for your client breakthroughs?Get the 3D Messaging Workshop and learn how to turn your experience into messaging that connects + converts: https://coaching.lanijackson.com/messaging-in-3d-action-pack/Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

You’re doing “everything right.” You’re repeating your audience’s words. You’re offering the solution they say they want. And yet… no one’s buying. In this soul-piercing episode, Lani unpacks the uncomfortable truth: your audience is lying to you—and it’s tanking your content. Not on purpose. Not maliciously. But they’re giving you surface-level answers to deeper emotional problems. And when your messaging only addresses the symptoms, you fall flat. This episode is a masterclass in decoding what your clients aren’t saying so you can stand out, connect deeply, and sell with integrity.In This Episode:Why your audience’s “I need more clients” response is actually a cry for something deeperThe cost of solving surface problems instead of root issuesReal-world examples of common business lies—and the truth behind themThe Flat Messaging Effect and why your content is emotionally irrelevant (ouch)How generic AI content is numbing your audience instead of converting themA new lens for market research that uncovers the truth behind the truthKey Takeaways:Surface-level problems don’t create urgency—they create confusion and invisibility.Your audience isn’t being dishonest; they’re being self-protective.Solving what they mean (not just what they say) is the key to standing out.Flat messaging informs—but doesn’t compel.Emotionally irrelevant content doesn’t convert, even if it’s technically correct.Action Steps:Audit your last 10 posts. Are you addressing real needs or just repeating symptoms?Run a “competition check”: could your competitor post the same content?Ask yourself: does this post make someone say “that’s good advice” or “this person gets me”?Register for the 3D Messaging Workshop on July 16th to learn how to transform your messaging from flat to magnetic.Mentioned in This Episode:Book a Business Alignment Call: https://www.lanijackson.comSign up for the 3D Messaging Workshop (July 16): https://addevent.com/event/QK26034415Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

Is your marketing shouting into the void? You might be running on an expired strategy. In this episode of ACTually, Lani and Cait dive deep into how marketing has changed (again), what no longer works in 2025, and why AI isn’t your savior—it’s your tool. From nostalgia for the "good old days" of Facebook to the rise of cookie-cutter content, this candid conversation will help you rethink your approach, stand out, and connect in a way that actually gets attention (and conversions).In This Episode:The evolution of online marketing—from blog posts to TikToks to AI-generated everythingWhy content that worked pre-2020 is falling flat nowHow AI is accelerating the content flood—but also diluting your voiceSigns your audience is tuning you out (even if you're "doing all the right things")Real talk about message fatigue, saturation, and why your avatar worksheet isn’t enough anymoreThe origin story of a new messaging framework born from frustration and breakthroughKey Takeaways:Platforms are evolving fast—and if you’re bitter at the algorithm, you’re missing the point.AI can’t do your marketing for you. It still needs YOU.Your unique story, style, and insight are what will break through the noise.People are tired of being sold to. They want to be understood.What got attention in 2020 won’t work in 2025—and that’s a good thing.Action Steps:Ask yourself: Is my current strategy designed for today's audience—or yesterday’s platform?Identify one way your current marketing feels flat and rework it using your voice, not a template.Sign up for the Reflective Messaging Workshop on July 16th at 10:30 AM CT: https://www.addevent.com/event/QK26034415Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

Think summer is slow for business? Think again. In this high-energy episode, we are diving in on how to rethink your summer strategy so you can make money and memories. From buyer psychology to offer positioning to launching simple pocket products, this episode will have you fired up with fresh ideas and crystal-clear action steps. Summer sales can feel effortless—but only if you ACTually work with the season, not against it.In This Episode:The 3 core mindset shifts of summer buyers (and how to speak their language)Offer categories that convert: Quick wins, family-friendly solutions, and fall prepWhy your Q4 profits start with action in July—not in SeptemberEasy summer launch strategies that skip the overwhelm and boost your bank accountKey Takeaways:Summer buyers are time-conscious, results-focused, and family-first—so make sure your offers reflect that.Small, specific wins = big conversions.You don’t need to re-invent your offer—just reposition it to match summer priorities.Summer is a prime time to build connection and momentum with your audience.Don’t wait for fall to make your move—create the momentum now.Action Steps:Choose one summer psychology shift (time, results, or family) and use it to reposition your current offer.Map out a 3-touch email/social launch for a low-ticket product or quick win.Grab the Summer Profit & Fun Action Pack for more prompts, templates, and ideas: lanijackson.com/summeractionLinks & Resources:FREE Summer Profit & Fun Blueprint: lanijackson.com/summerblueprint$9 Summer Action Pack with AI prompts & launch tools: lanijackson.com/summeractionBook a Free Business Alignment Call: lanijackson.com/letstalkLinks & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

In this insightful episode of ACTually, Lani and guest coach Cait Blakely pull back the curtain on their recent "Get Stuff Done" retreat—an intentional 3-day business sprint designed to move the needle with focus and ease. They reveal why sometimes the best way to get things done is to break your own rules, ditch the hustle mindset, and work with your energy instead of against it.In This Episode:What our 3-day retreat looked like and why we planned it this wayThe surprising productivity hack of doing it together, but separatelyWhy batching creative projects in a focused window can generate massive clarityWhat to do when your brain feels foggy or distracted (spoiler: it’s not always “push through”)How Cait used tiny micro steps to create a full course—and why she almost didn’tThe mindset shift from hustle to flow when you’re building something bigKey Takeaways:Structure your get-stuff-done time around your real life, not someone else’s formulaCollaboration fuels clarity, but so does space and silenceGive yourself permission to change the way you execute, especially when you need creativityTiny shifts over time are what actually build momentumYou don’t have to hustle to get results—you just need to start and stay consistentAction Steps:Pick one lingering project and give yourself a deadline to sprint through it.Ask a biz bestie to co-work with you for accountability.Try a mini retreat—whether it’s an Airbnb or a local coffee shop—and protect that focus time.Limited Time Offer:Grab the FREE Summer Profit & Fun Blueprint:https://coaching.lanijackson.com/summer-fun-and-profit-blueprint/Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

In this lightbulb-moment episode of ACTually, Lani and guest Cait Blakely reveal one of the most overlooked reasons many entrepreneurs stay stuck: you're trying to solve a problem that doesn’t even exist yet. Sound familiar? From pre-building courses to prepping for imaginary waitlists, this episode exposes how over-planning can sabotage your growth—and what to do instead.In This Episode:Why your biggest bottleneck might be premature problem-solvingHow Lani and Cait caught themselves wasting time trying to fix something that didn’t exist yetWhat "creating the problem" really means for your business growthStories of how entrepreneurs sabotage launches by over-preparingWhy overthinking and "perfection prep" lead to burnout and low resultsWhat to do instead: stack small actions that actually move the needleKey Takeaways:Stop solving problems that aren’t real yet. They’re draining your time and creative energy.You grow by doing—not by mapping out every detail before the opportunity exists.Pre-selling, testing, and real-time feedback are more valuable than "perfect" planning.You don’t need to be "ready" to start. You just need to start.Your strategy will always evolve—don’t waste energy solving for a future version of you.Action Steps:Ask yourself: What am I trying to solve that doesn’t actually exist yet?Identify one action you can take this week to create the problem (aka generate demand).Book a Free Business Alignment Call with Lani to get unstuck and moving forward.Limited Time Offer:Grab the FREE Summer Profit & Fun Blueprint:https://coaching.lanijackson.com/summer-fun-and-profit-blueprint/Book a Business Alignment Call: https://hello.dubsado.com/public/appointment-scheduler/6737c7379e28ed003a12091c/scheduleLinks & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

In this real-life check-in episode of ACTually, Lani pulls back the curtain on her own chaotic kickoff to summer and shares a powerful reminder for every busy, multi-passionate entrepreneur: micro actions create macro profit. If your summer is already filled with schedule chaos, kid meltdowns, and way too many to-dos, this episode will help you pause, reset, and re-strategize without overhauling your entire business.In This Episode:An honest look at Lani’s first week of summer (spoiler: water fight inside the house!)The myth of perfect transitions and the pressure of "doing it all"What to do when your plan gets derailed or delayedWhy productivity isn’t the goal—effectiveness isHow micro actions can solve macro problems (without a full business overhaul)Real-life decision filters to simplify your next stepWhy fun and flexibility can fuel your business, not fight itKey Takeaways:Productivity isn’t always profitable. More doing doesn’t equal more results.You’re in charge. Flexibility is a feature, not a flaw, of entrepreneurship.Micro actions = big wins. Small, intentional decisions create major momentum.Chaos doesn’t mean failure. It means you’re human. Let’s work with that.Lead with fun. If your business feels heavy, it’s time to re-inspire your energy.Action Steps:Name one micro action that will solve a current stress point.Check in with yourself: are you overcomplicating something that could be simpler?Add some FUN into your strategy to re-energize your creativity.Links & Resources:Grab the Summer Profit & Fun Blueprint: Lanijackson.com/summerblueprintGet the $9 Summer Action Pack Add-On: GET IT HEREBook a Free Business Alignment Call: Lanijackson.com/letstalkLinks & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

What if all the productivity hacks and hustle culture messages are actually keeping you stuck? If you’ve ever felt like you’re doing everything right but still not seeing results, this episode will hit home. It's time to challenge one of the most common narratives in the business world: the more productive you are, the more successful you’ll be. Spoiler alert—it’s not true.Instead, Lani shares how choosing effectiveness over efficiency and quality over quantity can radically shift your business results. If you’re constantly in motion but feel like you’re not making progress, you’re probably caught in what she calls the burnout economy.You’ll learn:Why productivity might actually be keeping you stuckHow the hustle mindset creates more chaos than resultsThe difference between being efficient and being effectiveWhat an “expansion audit” is—and why you need one ASAPHow to identify your true profit prioritiesThe secret to doing less while making moreThis episode is your permission slip to unsubscribe from hustle culture and step into sustainable growth—with more space, more fun, and more profit.🎧 Want to build a summer that’s full of both profit and play? ➡️ Get access to my Secret Summer Podcast, designed to help you create your custom strategy for a summer full of cash AND connection. 👉 lanijackson.com/summerblueprint💬 Or book your FREE Business Alignment Call to identify what to stop doing, what to delegate, and what to go all in on: 👉 lanijackson.com/letstalkLet’s do less—and have more.Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

This episode of ACTually is for every entrepreneur who's ever wondered if all the effort is actually working. Lani shares from her own experience and client breakthroughs to unpack what’s really going on when things feel stuck—and how to shift back into alignment and momentum.Inside this episode:Why the question “how long will this take?” is normal—and what it revealsThe difference between being consistent vs. being committedHow to simplify your focus with priorities instead of chaotic to-do listsWhy predictable profit is more powerful (and peaceful) than chasing quick cashReal client examples that show what happens when you shift your mindset and strategyIf you’re feeling like you're spinning your wheels, overwhelmed with offers that don’t feel aligned, or just need a breath of fresh air and a plan to keep going—you’ll walk away with clarity, encouragement, and real tools to shift your energy and results.Feeling stuck in the “how long is this going to take?” phase? Don’t wait any longer to get clarity. Book a free Business Alignment Call and let’s figure out exactly where things are getting held up—and how to create a strategy that actually works for YOU.👉 Book your FREE Business Alignment Call now at lanijackson.com/letstalk Let’s shift you out of contraction and into unstoppable expansion.Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

In this heart-filled and empowering episode, Lani sits down with her dear friend and client, Candace Dawnn Davis—a powerhouse coach, counselor, and leader who’s on a mission to support women and teen girls through every phase of life.Candace shares her inspiring journey from working in a major ministry organization, losing her sense of self, and navigating an identity crisis… to stepping into entrepreneurship with boldness, building a thriving coaching practice, and fully embracing who she’s meant to be.Together, Lani and Candace dive deep into:How Candace discovered she was the woman she needed all alongThe real reason she launched her business in 2020—and what’s happened sinceWhy so many women struggle with authenticity, burnout, and boundariesThe pivotal moment she invested in coaching and tripled her incomeHow to know when it’s time to be actually honest with yourselfAnd what it looks like to build a business (and life!) that feels aligned, empowered, and true to youIf you’ve ever felt like you’re stuck in someone else’s mold, this episode will give you permission to shatter it and become the real you.CONNECT WITH CANDACE:Facebook Group: Sis & CoPodcast: Real Table Talks with Candace DawnInstagram: @candicedawnncoLinks & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

If you think the Instagram algorithm is out to get you—think again.In this jam-packed episode of ACTually, Lani brings back her favorite recurring guest and IG strategist extraordinaire, Cait Blakley, for a real talk about what’s actually working on Instagram right now. From nostalgic throwbacks to sepia-toned baby pics (hello 2011!) to today’s fast-moving remix culture, this episode is both a marketing masterclass and a mindset reset.Together, they explore:What’s really going on with the Instagram algorithm in 2025The rise and fall of hashtags, curated grids, and going “Live”How short-form remix reels are attracting ideal clients like wildfireA case study from a client who turned this strategy into a $50K monthWhy you need more than reach—you need a system to funnel leads into conversionsPlus, Lani and Cait reveal details about their upcoming live workshop on April 29th, where you can get the behind-the-scenes look at the remix strategy, how to customize it for your niche, and how to turn engagement into actual income.🎯 TLDR: This is NOT your typical Instagram episode. It’s about playing smarter, not harder—and having more fun doing it.Join the Instagram Remix & Revenue Workshop 📅 April 29th 💸 Just $20.25 📍 www.lanijackson.com/instagramremixCan’t make it live? No worries—replay available for all who register.Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

This week on ACTually, we’re diving into a simple but wildly powerful mindset shift that could unlock everything in your business.If you’ve ever said, “I know what I need to do, but I just can’t seem to do it,”—this episode is for YOU.Lani introduces a game-changing way to self-coach and check your alignment using just two words: contraction and expansion.These words are more than just emotions—they are clues. Are you leaning in or pulling away from your strategy? Are you moving in the direction of your dreams or shrinking back in fear?In this episode, you’ll hear:How to recognize when your body is signaling misalignmentA personal story from Lani’s early blogging days (and what didn’t happen with a Facebook group)A client story that shows how a simple tweak turned contraction into massive growthHow to apply this tool to your own strategy and mindset TODAYPlus, learn how to get on a free Business Alignment Call with Lani and learn more about her powerful collaboration with mindset coach Allison Reeves inside Empowered for M.O.R.E.✨ If you’re feeling stuck, overwhelmed, or like your business has lost its spark, this episode might be your next breakthrough.Apply for a FREE Business Alignment Call to identify where you're stuck and how to shift into expansion → [insert link] DM Lani on Instagram or Facebook if you have questions or want to share what came up for you!Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

In this storytelling-packed episode, Lani shares a real-life moment of mom comparison and chaos (spoiler: six kids, sensory overload, and gourmet lasagna), and how it revealed a powerful truth that directly applies to entrepreneurship: success isn’t defined by someone else’s standards. From lasagna to launches, she unpacks how business strategies only work when they’re rooted in what matters most to YOU. If you’ve been caught in the trap of comparison or questioning your results based on what you see others doing online—this episode is a must-listen. Get ready to embrace your version of success and ditch the pressure to do it all.✨ What You’ll Learn:How to identify what actually matters most in your business (and life)Why comparing your results to others is sabotaging your growthA fresh way to think about business strategy using “The Lasagna Principle”How to evaluate what deserves your time and energy in this seasonLinks & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

"It worked—until it didn’t."This powerful conversation with business and mindset coach Alison Reeves is a must-listen for any entrepreneur who’s ever chased more money, more clients, more success… only to feel more stress, burnout, and disconnection from their business.In this raw and real episode, Alison and I dive into the emotional and nervous system side of growing a business, and what happens when our income grows faster than our capacity to hold it.If you’ve ever made a scary investment, felt addicted to hustle, or questioned your ability to trust yourself in business—this episode is for you.We explore:How the mastermind cycle can become an addiction to stressThe real difference between being challenged and being dysregulatedHow to recognize if you’re stuck in a trauma loop with money and successWhy affirmations alone aren’t enough—and how to use them effectivelyThe signs your nervous system is overriding your business strategyHow to expand your wealth capacity without burning outThe path to healing money wounds and finding sustainable successWhy trusting yourself is the ultimate business strategy"If you want to have it all, you have to be able to HOLD it all." This is the start of something transformative—because we’re not just talking about income growth, we’re talking about creating wealth in every area of your life: income, time, energy, and fulfillment.🎉 JOIN US FOR THE WORKSHOP 🧠💸 The Six-Figure and Beyond Aligned Wealth Roadmap A transformational experience for the woman ready to expand her capacity for more—more money, more alignment, more freedom. 📅 April 7th 📍Register now: LaniJackson.com/wealthworkshopFollow Alison: https://instagram.com/alisonreevescoGet her Book: Embodied AbundanceLinks & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

You have big goals—but do you have a plan to fund them?Whether it’s taking your family on a dream vacation, paying off debt, or creating financial freedom, wishing for money won’t make it happen. You need a clear roadmap.In this episode, I break down why most entrepreneurs struggle to hit their financial goals and how to stop relying on hope and start using a strategic cash plan to reach them without burnout or guesswork.We’re diving into: ✔️ The biggest mistakes business owners make when trying to generate cash ✔️ Why "just sell more" is NOT a real strategy (and what to do instead) ✔️ The Custom Cash Formula—how to work backwards from your goal to create a profitable, sustainable plan ✔️ How to align your pricing and offers with your available time and energy ✔️ Why your pricing isn’t “wrong” (but your business model might be) ✔️ The power of profit priorities—how to focus on cash-generating actions firstIt’s time to stop waiting for the money to show up and start taking control of your income with a strategic plan.👉 Join me in the upcoming Custom Cash Challenge! 📅 March 25-26 | Get your cash roadmap & clarity on what to do next 🔗 Sign up at: lanijackson.com/cashchallenge✨ DM me your big goal! I don’t just want to hear a number—tell me what you’re working toward!🎧 Tune in now and start making your dreams a reality!Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

Are you waiting until you "make it" before investing in support for your business? You might be costing yourself more than you realize.In this episode, I sit down with Kate Doster to tackle one of the biggest mindset blocks entrepreneurs face: “When I make more money, THEN I’ll invest in coaching or support.” We break down why waiting to invest is actually more expensive than taking action now, and how to recognize when it's time to get the right support to grow your business.Listen in as we discuss: ✔️ How to determine if NOW is the right time to invest in a coach or program ✔️ The different types of coaches and which one you need at each stage of your business ✔️ The real cost of waiting—how delaying support slows growth and costs you money ✔️ What to ask on a discovery call before hiring a coach to ensure the right fit ✔️ How to avoid the trap of constantly "starting over" and never making progress ✔️ Why the right support provides more than just strategy—it accelerates resultsIf you’ve been stuck in indecision, hesitant to invest, or worried about whether you’ll “get your money’s worth” from a coach—this episode will give you the clarity you need to make a confident decision.Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

Join me and sit down with the incredible Rachel Perry, business coach and mentor to network marketers, as we dive into the power of branding yourself, embracing your strengths, and creating a backup plan for sustainable income.Rachel shares her journey from teacher to six-figure entrepreneur, how she discovered her own superpowers, and why multiple income streams are key—especially in unpredictable industries. Whether you're in network marketing, direct sales, or building your own brand, this conversation will inspire you to step into your power and monetize what makes you YOU.🚀 Listen in as we discuss:✔️ How to identify and own your unique strengths✔️ Why personal branding is crucial (even if you're in network marketing)✔️ The backup plan strategy to protect yourself from industry changes✔️ How to leverage your current business to create additional revenue streams✔️ Overcoming fear, imposter syndrome, and the comparison trapIt’s time to stop hiding and start standing out. If you've been feeling stuck or uncertain, this episode will give you the clarity and confidence you need to move forward.Connect with Rachel Perry:📲 Instagram: @rachelaperry💻 Website: rachelaperry.com🚀 Join Her Free Event in March! (Details inside the episode)👉 Listen now and take the next step in branding yourself and securing your financial future!Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

Do you ever feel like fear is holding you back in your business? Whether it's showing up online, stepping into bigger opportunities, or charging your worth, today's episode will give you the inspiration and real talk you need to move forward.In this episode, Lani Jackson sits down with her longtime client and dear friend Jessica Pearsall, founder of Ivory & Noire, a luxury tablescape and design brand. Jessica shares her journey from being terrified of showing up on social media (she wouldn’t even put her hands in a photo!) to landing major brand deals, being featured in Southern Living & Victoria Magazine, and speaking on stage at industry events.She’ll take you behind the scenes of what it really takes to step into your confidence, build a sustainable business on your terms, and act as the woman you want to be instead of beating yourself up for where you’re not.If you’ve been waiting for permission to show up—even before you feel “ready”—this episode is for you!IN THIS EPISODE:✨ How Jessica pivoted from interior design to luxury tabletop styling and grew a profitable business from scratch📸 Her terrifying first steps in showing up online—and how she overcame them💰 The moment she stopped undercharging and started owning her worth🎤 What happened when she took a scary leap and landed on a panel for Flower Magazine🔥 The mindset shift that changed everything: Act as the woman you want to be NOWKEY TAKEAWAYS:Fear is normal, but it’s not a reason to stop. Break big, scary steps into smaller ones and build confidence as you go.You don’t have to be perfect to be successful. Show up as you are, and the right people will resonate with you.Stop waiting for the “right time” to invest in yourself. Start acting like the woman who is already thriving.Consistency doesn’t mean posting every day. It means consistently delivering quality work and showing up when it matters.Your audience wants to connect with you. Your unique style, voice, and personality are what set you apart.ACTION STEPS:✅ Take one small “scary” action today. Post that video, send that pitch, say yes to that opportunity—you don’t have to be perfect to start.✅ Stop saying you’re “behind.” You are the only one setting the timeline for your success. Own your pace.✅ Make a list of what will help you feel more confident. Whether it’s hiring a coach, investing in branding, or getting a stylist—take action.✅ Follow Jessica (@ivoryandnoire) for stunning design inspiration and a real look at showing up boldly in business.✅ Join Empowered for MORE to get the customized strategy and support to grow your business your way.Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

Building a business can be hard, but having a supportive spouse can make all the difference. In this special episode, Lani Jackson is joined by her husband Jon Jackson to talk about how to actually support your partner in business—whether you're both entrepreneurs, one of you is in the lead, or your spouse just doesn’t get what you do.With 20 years of marriage, 23 years together, and multiple businesses under their belts, Lani and John have learned a thing or two about balancing business, marriage, and family. From encouraging each other’s dreams to practical ways to help, this episode is packed with actionable tips (and a little humor) to help you and your partner thrive together.If you’ve ever struggled with feeling unseen, misunderstood, or unsupported in your business—or if you’re looking for ways to better support your spouse—this episode is for you!IN THIS EPISODE:💬 How to communicate your business vision so your spouse understands and supports you👏 The power of encouragement & motivation (why cheering each other on matters)🛠️ Practical ways to help your spouse without taking over their business👂 Why being a good listener is sometimes more important than offering solutions💡 How to balance business and marriage—without feeling like you’re constantly passing each other byKEY TAKEAWAYS:Encouragement is everything. Even if your spouse doesn’t fully understand your business, cheering for them creates a strong foundation.Offer practical help. Small acts like bringing coffee, cooking dinner, or proofreading an email can make a huge difference.Communication is key. Be honest about what you need—whether it’s a pep talk, space, or a strategy session.Respect each other’s vision. Your goals may evolve, and that’s okay—support each other through the shifts.Find balance. Business is important, but so is your relationship. Plan work dates and real date nights to stay connected.ACTION STEPS:✅ Start a daily gratitude practice. Share three things you appreciate about your spouse every morning (or via text).✅ Schedule a “work lunch” to go over business updates, calendars, and strategies—so you’re on the same page.✅ Prioritize real date nights. No business talk, just connection and fun.✅ Ask your spouse how you can help (big or small)—and listen without judgment.✅ Send this episode to your partner (with love, of course 😉).Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

When it comes to marketing your business, the options are endless… but that doesn’t mean you need to do all of them. In this episode, Lani Jackson and Cait Blakley break down how to choose a marketing strategy that aligns with YOUR energy, strengths, and business goals.There’s no one right way to market your business—anyone who says there is just wants to sell you their program. Instead, we’re talking about how to figure out what works for YOU so you can market with confidence, consistency, and ease.If you’re feeling overwhelmed by all the options (TikTok, YouTube, sales calls, email lists, DMs, SEO, launches, networking, etc.), this episode will help you simplify your marketing plan and show up in a way that feels GOOD.IN THIS EPISODE:✅ Why marketing is really just talking about your business—so let’s make it work for you🎯 How to stop forcing strategies that drain you and find the ones that fuel you🧩 The 3 key marketing components every business needs: Connections, Conversations, & Conversions🚀 How Lani & Cait market their businesses in completely different ways—and why both work🛑 What to do when you feel stuck, frustrated, or burnt out with your marketingKEY TAKEAWAYS:Marketing is NOT one-size-fits-all – The strategy that works for someone else might drain you.You don’t have to do everything – Pick one or two strategies and master them before expanding.Your energy matters – If something feels misaligned, it won’t be sustainable (and people can tell!).There are 3 essential marketing steps:1️⃣ Getting in front of new audiences (connections)2️⃣ Nurturing relationships & building trust (conversations)3️⃣ Making offers & selling with confidence (conversions)Alignment = sustainability – When your marketing strategy feels good, you’ll actually show up for it.ACTION STEPS:✅ Identify what marketing strategies currently feel draining—and give yourself permission to let them go.✅ Pick two marketing channels that align with your strengths & business model.✅ Ask yourself: Am I consistently hitting all three phases—connections, conversations, and conversions?✅ Save your spot for the Momentume Sales Method Workshop - lanijackson.com/momentum✅ Need clarity? Join Empowered for MORE for customized business & marketing strategy that works for YOU. 👉🏻 LEARN MORELinks & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

EPISODE 4: How to ACTually Shift Out of Heavy Energy & Get Back to BusinessJanuary felt like an entire year packed into one month—anyone else? If you’ve been feeling that heavy, dragging energy in your business, you’re not alone. In this episode, Lani Jackson and recurring guest Cait Blakley dive deep into how to reset after a rough season, realign your energy, and take intentional action that moves you forward. Because let’s be real—running a business is a rollercoaster, and sometimes, we just need to hit the reset button.If you’ve ever found yourself numbing out, spiraling in overthinking, or wondering if you should just burn it all down (we’ve been there!), this episode is packed with actionable strategies to get back on track.IN THIS EPISODE:🔥 Why some seasons of business feel extra heavy (and how to navigate them)🔄 The sneaky ways we spiral into reaction mode & how to break the cycle🧘‍♀️ Powerful tools to regulate your nervous system and shift your mindset📝 A simple brain dump exercise to clear mental clutter & reset your energy✨ How to reframe setbacks, take back control, and ACTually move forwardKEY TAKEAWAYS:Pause & Identify – Are you reacting or responding? Awareness is the first step to shifting your energy.Regulate & Reset – Deep breaths, movement, and pattern disruptors can physically reset your nervous system.Reframe & Choose – What do you actually want to think and feel about your business? You have the power to decide.Take Small, Aligned Actions – Overwhelm thrives on inaction. Start with a simple, intentional step forward.ACTION STEPS:✅ Take a deep breath (seriously, right now—one big, cleansing breath!)✅ Do a brain dump of everything weighing on your mind & look for patterns.✅ Choose a new thought or mantra—something empowering to repeat when doubt creeps in.✅ Disrupt your routine (walk a different route, change up your environment, shake things up).✅ Reach out for support—DM Lani or Cait, or join the community inside The Society!Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

Episode 3: How to ACTually Decide What to Tackle First on Your To-Do ListFeeling overwhelmed by your never-ending to-do list? In this episode, host Lani Jackson helps you break through the chaos with a simple framework for prioritizing your actions based on what your business needs most: fast cash, growth and scale, or time return. Whether you’re stressed about hitting your sales goals, ready to expand, or desperate to reclaim your time, this episode gives you the clarity to take intentional action that moves the needle. It’s time to stop spinning your wheels and start tackling what matters most!In This Episode:Why you feel stuck deciding what to do next in your businessThe 3 types of actions: Fast Cash, Growth & Scale, and Time ReturnHow to identify and prioritize actions that lead to immediate cash flowStrategies for long-term growth and scaling your businessHow to create systems and processes to reclaim your time and avoid burnoutThe importance of clarity and intentionality in decision-makingKey Takeaways:Fast Cash Actions: Focus on actions that bring in immediate revenue, like following up with leads or closing sales—not creating a new logo or rebranding.Growth & Scale Actions: Prioritize long-term strategies like building funnels, creating new offers, or investing in SEO once your cash flow is stable.Time Return Actions: If you’re overwhelmed, implement systems, create SOPs, and outsource tasks to reclaim your time and energy.Overlap is Okay: Some actions might serve multiple goals—like a fast cash action that also frees up time—but always start with what your business needs most right now.Action Steps:Look at your to-do list and categorize each item as Fast Cash, Growth & Scale, or Time Return.Focus on the actions that align with your immediate priorities: cash flow, long-term growth, or reclaiming your time.Eliminate or postpone tasks that don’t align with your current goals.Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

Episode 2: How We ACTually Evolve Through Different Stages of BusinessIn this episode of ACTually, we dive into the stages of business growth and evolution. From overcoming self-doubt to navigating the messy middle to leveling up with clarity and confidence, Cait and I share our personal journeys and practical insights for women entrepreneurs ready to embrace their own evolution. Whatever stage you're in, this episode is here to inspire and guide you as you build the business of your dreams.In This Episode:Meet Cait Blakley, digital growth coach and a recurring voice on the podcastWhy giving yourself permission to evolve is essential for business growthThe three stages of business evolution: belief-building, the messy middle, and clarity-driven scalingOvercoming fear and failure in the early stages of businessThe danger of trying to "do it all" and how to focus for meaningful growthKey Takeaways:Stage 1: Belief Building: Start with the question, "Can I really do this?" and stack evidence to strengthen your confidence.Stage 2: The Messy Middle: Avoid burnout by focusing your efforts instead of trying to do everything all at once.Stage 3: Clarity-Driven Scaling: Combine clarity and intentional action to create sustainable growth.Permission to Evolve: It’s okay to outgrow old strategies, offers, or branding as you step into new stages of your business.Community Matters: Surround yourself with people who inspire, challenge, and uplift you.Action Steps:Identify what stage of business you’re in and embrace it as part of your journey.Ask yourself, "What would it look like to fully align my actions with my goals in this season?"Share your stage and your goals with someone who can support and empower you.Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

Episode 1: The Marketing Strategy That ACTually Built My Multi-Six-Figure BusinessIn this first official episode of ACTually, we’re diving into the nitty-gritty of what it takes to scale your business to multi-six figures! Host Lani Jackson shares the exact marketing strategy that transformed her business, allowing her to support her family, grow her team, and achieve financial stability. The secret? Connection marketing. Lani breaks down her game-changing three-step process that simplifies marketing into something you can ACTually take action on today. Ready to grow your business with clarity and ease? Let’s do this!In This Episode:How connection marketing (the 3 C’s: Connections, Conversations, Conversions) transformed Lani’s businessWhy overcomplicated strategies are holding you back and how to simplify your approachThe difference between toddler and teenager leads—and how to nurture themWhy marketing isn’t about being pushy or spammy—it’s about seeing and serving your audienceThe power of intentionality: small, consistent actions that drive big resultsHow Lani’s 10 & 10 Connect strategy makes daily connection effortlessKey Takeaways:Connection Marketing is King: Focus on meeting new leads (connections), building trust (conversations), and naturally leading to offers (conversions).Simplify to Amplify: You don’t need all the platforms and strategies—just a clear plan that works for you.Feminine Energy in Marketing: Drop the bro-marketing tactics and embrace authentic, relationship-driven selling.Action Over Perfection: Even 10 minutes a day can lead to meaningful connections and growth.Action Steps:Identify where and how you’ll connect with new leads this week.Engage in authentic conversations that build trust and relationships.Make intentional offers to solve your audience’s pain points—without being pushy.Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!

Introduction: Welcome to ACTually!Episode Summary:Welcome to the very first episode of ACTually — the podcast where dreaming big meets actually doing the dang thing! I'm your host, Lani Jackson, business strategist, mindset coach, and your go-to girl for talking real life and business. This show is all about ditching the overwhelm, silencing that inner critic, and taking bold, no-fluff action to grow your business and your life. Let's stop spinning our wheels and start making moves!In This Episode:Why "ACT" is shouting at you in ACTually (Hint: It's on purpose!)My unfiltered journey from scattered entrepreneur to confident CEOHow action (not perfection) is the real game-changerOvercoming analysis paralysis and getting out of your own wayWhat’s coming: juicy guest convos, mindset shifts, and strategies you can actually useKey Takeaways:Messy Action > Perfect Plans: Done is better than perfect, so let’s get moving!Profit Beyond Money: Let's talk income and your time, energy, and joy.Find Your People: The Society is where collaboration beats competition—join us!Links & Resources:Hang out with us in The Society: lanijackson.com/thesocietyFollow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcastWanna know more about working with me? Click here: Book a CallGet instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every WeekSubscribe & Review:If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.Ready to ACTually do this? Let’s GO!