How to Approach Training Like a Marketer

Do you ever find yourself putting on your marketing hat and trying to "sell" a new process or implementation in your training? In this week's podcast, we sit down with Mike Taylor of MikeTaylor.org and discuss what instructional designers can learn from the advertising and marketing approach and apply it to training. Endurance Learning is a full-service training development partner, specializing in elearning, instructor-led training, and train-the-trainer programs. Since 2015, our team of expert instructional designers and developers has helped professionals with deep subject matter expertise design and develop training that delivers real impact. 📖 Brian shows how the build-borrow-buy approach can help small L&D teams deliver amazing training in Instructional Design on a Shoestring. 📖 Struggling to integrate marketing into your approach? Brian’s first book, What’s Your Formula? helps professionals find the right approach for their business problems. 📖 Check out Mike’s book, Think Like a Marketer, Train Like an L&d Pro and dive into what it means to steal from marketing for your training design. 🎙️Listen to Brian go more in depth with Mike Taylor as they discuss his book. 🆓 Get access to more free resources that can help you put on your marketing hat from Endurance Learning. 🎓 Learn more about the crossroads of marketing and training design with Endurance Learning’s Foundations of L&D course at L&D Pro Academy. 📜 Read the full transcript of How to Approach Training Like a Marketer. 💻 Start a FREE TRIAL of Soapbox and implement marketing into your training with ease using the revolutionary tool helping professionals create facilitated training faster and better.