How to Attract Aligned Clients and Stop Undercharging with Olga Zippa

Nadine sits down with her long-term client, Olga, a systems strategist and operations consultant, to discuss what it really takes to grow a service-based business without burning out, second-guessing yourself, or staying stuck in the same patterns for years.Olga started off like a lot of online service providers. She was offering VA services at an hourly rate, fully booked with clients, but was still unable to see how she would be able to take her business full-time, go travelling, and actually scale so she could live the life she wanted.Just because you’re fully booked doesn’t mean that things don’t need to change.Olga takes us through the fears, turning points, and uncomfortable decisions that she needed to make to build more confidence, strengthen her boundaries, and create an aligned client roster that actually supports her life.She talks about the mindset shifts that helped her raise her prices, how she stepped into her authority, and when she realised she’d rather have no clients than bad clients.This episode is filled with insights for anyone who wants to grow their business in a way that will be sustainable in the long run.Timestamps00:00 Intro to Olga01:34 Olga’s early struggles in her business and her first breakthrough03:34 What happened when she had a discovery call with Nadine06:59 What it really takes to build a sustainable business and move through challenges09:00 The mindset shifts that helped her grow and strengthen her confidence14:32 Moving away from hourly rates24:42 Showing up online through content38:20 Breaking down common business terms in a way that makes sense41:36 The reality of hard work, sacrifice, and what it looks like behind the scenes53:50 Looking back on her growth and what she’s building nextIf you enjoyed the episode, please follow the show, share it with another business owner who needs it, and leave a rating to help us reach more listeners!Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with NadineConnect with OlgaInstagram: @nextday.executiveLinkedIn: Olga ZippaJoin the NextDay Edge Community