How to Audit an Amazon PPC Account

Episode 56 Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: 00:00 – Introduction 00:45 – Title Card 01:10 – A rant against a 3rd grader’s homework 01:21 – How to properly audit an Amazon PPC account in an 11-step framework 01:50 – Why this matters? Importance and why you should listen to us. 05:41 – Past year’s stats 06:21 – Audit process and the close rate 07:58 – Fun fact 09:40 – If you are a brand and you are spending more than $30K/month over the next 30 days, click here if you are interested in an audit: https://forms.gle/vFvMSRAqoHwyadXB9 10:10 – AdLabs Campaign Audit Checklist 10:37 – Rundown of the 11-step framework 12:50 – Account audit slide deck and how to use it 17:07 – Slide deck giveaway 18:20 – Product level efficiency levels or overall ad investment levels 21:36 – Drop comments below for more in-depth episodes. 22:06 – Placements 25:53 – Bid Management 29:19 – Search Term Reports 30:16 – Separating Tactic Allocations 31:45 – Campaign Structure 35:31 – Targeting Mix 36:48 – Budget Management 38:28 – Use of Ad Types 41:45 – Sign up for the masterclass: https://thatamazonadsmasterclass.com/ 41:49 – Dayparting Opportunities 43:00 – Listing Optimization 45:56 – On a final note 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness