PODCAST · business
That Amazon Ads Podcast
by Stephen Noch and Andrew Bailiff
There are "best practices" and there are practices that get best results. We're here to teach you the latter.We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
Episodes
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#125 - 5 Ways to Use Claude for Amazon PPC in 2026
That Amazon Ads Podcast Episode 125. The 5 ways to use Claude for Amazon PPC in 2026 are here, and one workflow alone saves 80 hours every single week. Stephen and Andrew are back on That Amazon Ads Podcast with a live Claude + AdLabs MCP demo that builds a full Amazon PPC performance report…
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#124 - How To Grow Sales In The Top 10 Amazon Categories
Want to know how to grow sales in the top 10 Amazon categories? In this episode of That Amazon Ads Podcast, we break down the exact Amazon PPC strategies, KPIs, and metrics that actually matter for each niche. Most sellers are applying a one-size-fits-all Amazon PPC approach and misreading their...
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#123 - 5 Category Traits to Determine your Amazon Ads Strategy
Most sellers use the same Amazon PPC strategy across all their products — and it's silently bleeding their budget. In this episode of That Amazon Ads Podcast, Stephen, Andrew and Carly break down the 5 category traits to determine your Amazon Ads strategy for any vertical you sell in. From...
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#122 - Why Your Sales Are Declining: The Product Lifecycle on Amazon
Why your sales are declining on Amazon isn't a mystery - it's a product lifecycle, and every seller hits it. Your Amazon PPC is optimized, your listings are solid, but sales keep dropping. What gives? In this episode of That Amazon Ads Podcast, we break down the product lifecycle stages every...
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#121 - Hard to Swallow Pills: PPC Can't Grow Your Sales | Amazon PPC 2026
Hard to Swallow Pills: PPC Can't Grow Your Sales. Do you think more Amazon PPC optimization will unlock unlimited growth? Here's the uncomfortable truth about Amazon Ads that most sellers refuse to accept. After perfecting your campaigns, what's the secret Amazon PPC strategy to keep doubling...
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#120 - How to Build an Amazon Reporting Dashboard in 2026
How to Build an Amazon Reporting Dashboard in 2026? Here's the Amazon PPC reporting system that kills "5-10 hours a week" reports. On That Amazon Ads Podcast, Stephen and Andrew show what Amazon PPC clients actually need: overview trends, product drill-downs, and strategy splits (brand vs...
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#119 - Should You Use Amazon's Suggested Bids in Amazon PPC?
Should You Use Amazon's Suggested Bids in Amazon PPC, or are they just a trap to spike your CPC and ACOS? In this Amazon PPC deep dive, we break down what Amazon's suggested bids really mean, how they're calculated, and when you should ignore them. You'll see how a $0.75 bid can still turn into…
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#118 - Amazon PPC Manager's Complete Task Schedule Revealed
Amazon PPC Manager's Complete Task Schedule Revealed is your no-fluff blueprint for mastering Amazon PPC and finally knowing what to do each day. In this episode, we walk through Amazon PPC. From daily monitoring and client comms to weekly bid optimization and conversion rate in Amazon checks,...
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#117 - How to Troubleshoot Falling Sales on Amazon (And How to Grow Sales Instead)
How To Troubleshoot Falling Sales on Amazon reveals the exact framework to diagnose and fix declining Amazon PPC and Amazon Ads performance. In this That Amazon Ads Podcast episode, we break down real campaign data to who you how to separate traffic problems from conversion issues, then fix…
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Episode 116 - How To Lower Your ACoS in Amazon PPC
How To Lower Your ACoS in Amazon PPC starts here on That Amazon Ads Podcast. If Amazon PPC and Amazon Ads are draining profit, learn the two levers that cut ACoS fast without killing sales. Stephen and Andrew show a click-by-click system: lower CPC with precise bid and placement controls, and…
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#115 - 5 Advertising Strategies for Competitive CPG Categories on Amazon
Amazon PPC deep-dive: 5 Advertising Strategies for Competitive CPG Categories on Amazon that actually scale. We also reveal 5 Advertising Strategies for Consumables and Supplements Categories on Amazon, built for real-world Amazon PPC performance. Learn the LTV math to set true ACoS, unlock...
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#114 - Don’t Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money!
Don't Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money! In this Amazon PPC breakdown, we expose the "Wasted Spend" scare tactic agencies use to win your account. If you're in the US and someone pitched you $30K in "Wasted Spend" on Amazon PPC, listen to this before you say…
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#113 - Amazon PPC: Managing Really Big Accounts (Without Wasting Spend)
Amazon PPC for Managing Really Big Accounts doesn't have to be chaos. In this episode we unpack Managing Really Big Accounts in Amazon PPC so you know when to go granular and when to aggregate for real ROI. Learn the hybrid playbook: build full five-campaign stacks for the hero SKUs, consolidate...
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Episode 112: How Long Should You Wait After Optimizing Until You Optimize Again?
How Long Should You Wait After Optimizing Until You Optimize Again? This Amazon PPC deep-dive answers that for sellers and shows How Long Should You Wait After Optimizing Until You Optimize Again? in real account context. We unpack 7-day vs 14 or 30-day date ranges, how spend trend predicts...
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#111 - This One Quick Tip will INSTANTLY Make You a Better Amazon PPC Manager
The 2x Half Back Method is the quick tip that can instantly level up your Amazon PPC. In Episode 111, you learn how to use the 2x Half Back Method to break algorithm inertia and either jump visibility or drop ACOS fast. Listen to hear a simple move from flight school that you can use today. Here…
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#110 - Beginner’s Guide to Amazon Marketing Cloud AMC for Amazon Sellers
Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers. In this Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers, you see what drives your sales and stop guessing. Watch the step by step walkthrough that takes you from access to action. Learn AMC SQL basics, use…
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#109 - Amazon PPC Stats: Prime Day 2025 vs 2024
Amazon PPC Stats: Prime Day 2025 vs 2024 shocked us, and the numbers don't lie. Discover the real winners, losers, and jaw-dropping ACoS swings that Amazon's press release skipped! We unpack Amazon PPC Stats: Prime Day 2025 vs 2024 with raw data from 80 "apples-to-apples" accounts plus 659 extra...
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#108 - N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords
N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords? If you're struggling to lower ACOS or control wasted spend, this episode is for you! Discover how N-Gram Analysis for Amazon PPC can reveal hidden and wasted ad spend, empower you to add the perfect negative...
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#107 - Why Placement ACoS Doesn't Matter on Amazon PPC
#whyplacementacosdoesntmatter #amazonppc #amazonads Why Placement ACoS Doesn't Matter on Amazon PPC? This week, Stephen and Andrew reveal the truth about placement ACoS and why optimizing for it can cost you money on Amazon PPC. If you're still chasing low placement ACoS, you're missing the real...
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#106 - 5 Steps To Auditing Your DSP Account
5 Steps to Auditing your DSP Account is the Amazon Advertising guide you've been missing. If "5 Steps to Auditing your DSP Account" doesn't scream clarity, this episode will, because we show exactly how to fix viewability, incrementality, and KPIs without burning cash. Amazon PPC pros: we split...
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#105—3 Ways to Ruin Performance with Dayparting on Amazon PPC
#3waystoruinperformancewithdaypartinginamazonppc #amazonads #amazonppc You're Doing Dayparting Wrong: 3 Ways to Ruin Your Amazon PPC Performance, and it is costing you sales! In this week's episode, Stephen and Andrew expose the top mistakes Amazon advertisers make with day parting. If you rely…
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#104 - The Secret to Maximum Efficiency Bid Optimizations on Amazon PPC: Macro vs Micro Bid Changes
#amazonppc #bidoptimization #macrovsmicrobids Episode 104 dives deep into the difference between macro and micro bid optimizations for Amazon Ads, emphasizing the need to use the right time frames for each approach. Macro optimizations leverage longer date ranges and tighter bid adjustments to...
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#103—Can You Bid Against Yourself on Amazon PPC?
#Amazon #AmazonPPC #CanYouBidAgainstYourselfOnAmazonPPC Unlock the truth behind Amazon PPC and the burning question: "Can you bid against yourself on Amazon PPC?" In this episode, Stephen and Andrew bust the keyword cannibalization myth, explaining how Amazon's second-price auction prevents...
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#102—Ranking Campaigns on Amazon PPC—How to Setup & Optimize for Maximum Results
Amazon PPC ranking campaigns don't work by brute spend alone—conversion, reviews and sales velocity decide the winner. In this deep-dive tutorial we show you exactly how to set up a single-keyword Amazon PPC campaign, dial in bids and placements, and turbo-charge your Best Seller Rank. You'll...
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#101—Can ChatGPT's Sora AI create Video Creatives for Sponsored Brands Ads on Amazon PPC?
Ever wondered if ChatGPT's Sora for Amazon can churn out eye-catching Sponsored Brands videos and slash your creative costs? In this episode we stress-test Sora's brand-new text-to-video model on five real-world products—an adjustable bed, a blender, sunglasses, a fitness band and a ceiling…
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When to Use Dynamic Bidding Up & Down on Amazon PPC with Brett Messieh
Dynamic UP & DOWN bidding on Amazon PPC can be the difference between bleeding cash and printing profit. In this centennial episode of That Amazon Ads Podcast, Brett Messieh shows exactly when to flip Dynamic UP & DOWN bidding on Amazon PPC to crush ACoS and explode sales velocity. 🏆 Stuck...
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Amazon Business Placements Overview & Strategy
Ready to nail your Amazon Business Placements Overview & Strategy? In this episode, we show you how to use Amazon PPC to turn bulk buyers into profit and stop wasting bids—fast. Click play and learn the placements tweak most sellers ignore. If you've wondered why "top of search" costs keep...
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Off Amazon Placements for Amazon Sponsored Products – Are They a Scam?
Amazon is quietly sending Sponsored Products ads to other websites. These off-site placements crush performance: conversion rates collapse, ACoS jumps to around 80%, and most of the spend never shows up in your ad console. Every campaign starts in "Maximize Reach", so you end up paying for clicks...
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The Art of Amazon PPC
Amazon PPC management demands a seamless blend of science and art: formulas handle the math (bids, day-parting, placement adjustments) while human judgment steers campaign structure, date-range choice, bid-change limits, and target ACoS. Effective managers flex their look-back windows—using…
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Amazon Search Query Performance—Advanced Reporting Dashboard Unlocked
#ThatAmazonAdsPodcast #AmazonPPC #AmazonAds #Ecommerce #AmazonFBA Amazon has finally opened its Search Query Performance (SQP) API—and we've plugged straight into AdLabs!🚀 In this episode of That Amazon Ads Podcast, the brand-new Advanced SQP Dashboard that auto-downloads weekly reports,...
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We take it back... Maybe AI images are better than we thought?
We take it back... Maybe AI images are better than we thought? 🤖 ✨ This episode dives into the newest wave of AI product images—showing how ChatGPT 4.5, Grok and other AI image generators for eCommerce can overhaul Amazon listings in minutes. See real tests on a pre-workout can🥤, a kids'…
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The New Amazon AI Image Generators are AWFUL
Episode 94 of That Amazon Ads Podcast reviews the new Amazon AI images generator, which turns out to be awful. Andrew and Stephen test the in-platform image generator on several products and find it mostly pastes the main product photo onto awkward backgrounds, delivering far poorer results than...
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The 7 Biggest Amazon PPC Myths — BUSTED!
🎯 Amazon Ads EXPOSED: 7 PPC Myths That Are Wasting Your Money In this episode of That Amazon Ads Podcast, we’re breaking down 7 of the Biggest Amazon PPC Myths that are draining your budget and hurting your performance. From the false promise of high bids and budgets to the misleading hype…
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Why Rule-Based Amazon PPC Fails (And What to Do Instead) 💸
In this episode of That Amazon Ads Podcast, we break down why rule-based automation often lead to wasted ad spend, unpredictable Amazon ad performance, and missed sales. You'll learn why relying on fixed lookback windows and rigid bid logic is hurting your campaigns—and how to shift toward…
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How To Fix Death By 1000 Cuts on Amazon PPC
📉How to fix Death by 1,000 Cuts on Amazon PPC [Ultimate Strategy to Stop Wasting Ad Spend] Are you bleeding ad spend on Amazon PPC with nothing to show for it? You might be suffering from "death by a thousand cuts."—a slow and silent killer in your Amazon Ad Campaigns. In this episode of That...
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Amazon PPC Performance Benchmarks & Statistics (Average Conversion Rate, Average ACoS, and More)
📊In this data-driven episode, we break down Amazon PPC Benchamarks & Statistics (Average Conversion Rate, Average ACOS, and More) using insights from over 1,000 U.S. -based Amazon brands connected through Adlabs. If you're selling on Amazon and want to know how your campaigns stack up against...
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Auto vs Broad vs Exact – How Much Should You Spend on Amazon PPC?
#thatamazonadspodcast #amazonppc #amazonads 💰Auto vs Broad vs Exact - How much should you spend on Amazon PPC? Learn the best Amazon PPC strategy to optimize your ad spend, master keyword targeting, and maximize conversions with the perfect budget allocation across auto campaigns, broad match,...
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Budget Allocations for Sponsored Products vs. Sponsored Brands vs. Display — What’s the Right Mix?
Budget Allocations for Sponsored Products vs. Sponsored Brands vs. Sponsored Display - What's the Right Mix? 🚀 Want to maximize your Amazon Ads ROI? Stephen Noch and Andrew Bailiff break down the ultimate Amazon PPC budget allocation strategy! Learn how to split your ad spend between Sponsored...
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Amazon Path-To-Purchase Report Explained
#thatamazonadspodcast #amazonppc #amazonads #amazonadvertising #amazonpathtopurchasereport 📊 Discover the new Amazon Path-to-Purchase Report! Stephen & Andrew break down how to analyze customer journeys and ad effectiveness on Amazon PPC. Watch the episode on Youtube. 🚨 New! Amazon...
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How Often Should You Harvest Or Negate Keywords On Amazon PPC?
Episode 86 - How Often Should You Harvest Or Negate Keywords On Amazon PPC? In this episode of That Amazon Ads Podcast, Andrew and Stephen dive into the optimal frequency for keyword harvesting and negation of Amazon PPC campaigns. They explain that new campaigns should update keywords weekly,...
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10 Steps To A Successful Launch On Amazon
Ready to launch a winning Amazon product? Join Owais Ghori and the team on That Amazon Ads Podcast as they unveil 10 Steps To A Successful Launch on Amazon. In this episode, we break down a comprehensive PPC strategy that starts with a rock-solid product foundation - because no PPC campaign can…
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🔥You're Doing NEGATIVE KEYWORDS WRONG!🔥
#thatamazonadspodcast #amazonppc #amazonads Should you prefer the video version, catch us on YouTube. Get your FREE Amazon PPC Bid Optimizer. Join your FREE Discord Community of Amazon PPC professionals. SIGN UP for That Amazon Ads Masterclass. Get your FREE Amazon PPC Audit....
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Don't Make This Keyword Harvesting Mistake
#thatamazonadspodcast #amazonppc #amazonads Should you prefer the video version, catch us on YouTube. ---------- Get your FREE Amazon PPC bid optimizer Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads MasterclassGet your FREE Amazon PPC Audit ---------- 🚨...
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How Many Keywords Should Your Campaign Have on Amazon PPC?
#thatamazonadspodcast #amazonppc #amazonads Prefer to watch than listen? Click here. How many keywords should your campaign have? Stephen & Andrew tackle this hot topic with insights beyond the usual "it depends". Get your FREE Amazon PPC bid optimizer Join your FREE Discord Community of Amazon…
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Zero Impressions
#thatamazonadspodcast #amazonads #amazonppc Why aren't your Amazon Ads getting impressions? Andrew & Stephen break down the top 5 reasons your campaigns are underperforming. Get your free Amazon PPC bid optimizer: https://adlabs.app Join your FREE Discord community of Amazon PPC Managers :...
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Mastering The New Amazon Marketing Cloud Features with BTR Media's Dustin Wassner
Mastering New Amazon Marketing Cloud Features | Insights from Dustin Wassner This week, Andrew and Stephen are joined by Dustin Wassner from BTR Media to explore the brand-new features of the Amazon Marketing Cloud unveiled at the recent Amazon Unboxed event. Discover how these innovative tools,...
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Should You Do Brand Defense on Amazon PPC?
#thatamazonadspodcast #amazonppc #amazonads Should you defend your brand on Amazon PPC? Andrew & Stephen weigh the pros and cons of brand defense and share best practices for protection. ---------- Get your FREE Amazon PPC bid optimizer: Join your FREE Discord community of Amazon PPC managers…
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Amazon Search Query Performance Reports: Seller Central Utilities with Uri Rahimi
Discover the ultimate Amazon productivity tool! Andrew, Stephen, and Uri Rahimi explore Seller Central Utilities and the free SQP fetcher for Amazon Sellers. Amazon Search Query Performance Reports: Seller Utilities with Uri Rahimi This week, Andrew and Stephen welcome a special guest, Uri…
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How To Grow An Amazon Brand To $1 Million In 1 Year - Part 7: Continued Optimizations
Can you grow an Amazon brand to $1 million in a year?Andrew & Stephen share the challenges of scaling Insaltd and how they’re optimizing for success. How To Grow An Amazon Brand to $1 Million in 1 Year - Continued Optimizations This week, Andrew and Stephen continue their journey of growing the...
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ABOUT THIS SHOW
There are "best practices" and there are practices that get best results. We're here to teach you the latter.We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
HOSTED BY
Stephen Noch and Andrew Bailiff
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Frequently Asked Questions
How many episodes does That Amazon Ads Podcast have?
That Amazon Ads Podcast currently has 125 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is That Amazon Ads Podcast about?
There are "best practices" and there are practices that get best results. We're here to teach you the latter.We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of...
How often does That Amazon Ads Podcast release new episodes?
That Amazon Ads Podcast publishes regularly with 125 episodes available. Check the episode list for the typical release schedule.
Where can I listen to That Amazon Ads Podcast?
You can listen to That Amazon Ads Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts That Amazon Ads Podcast?
That Amazon Ads Podcast is created and hosted by Stephen Noch and Andrew Bailiff.
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