How to Avoid Digital Darkness: A Social Media Strategy for Leaders: Expert Insights from Jess Jensen

from Sticky Note Marketing with Mary Czarnecki

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Jess Jensen, founder of Copilot Communications. Jess shares her expert insights on why senior leaders should maintain a strong digital presence. The discussion covers the importance of authenticity, challenges leaders face in engaging online, and practical tips for getting started on various platforms. If you're a leader looking to enhance your digital footprint without feeling overwhelmed, this episode is a must-watch. Tune in to discover how to build your authority and connect meaningfully in the digital space.KEY POINTS:Leaders should have a digital presence: Senior leaders shouldn't "go dark" on digital platforms, as having a presence can improve authority and build connections.Authenticity is valuable: Individual leaders can bring authenticity and humanity to their online presence, which complements corporate marketing efforts.A strategic approach is necessary: To effectively show up online, leaders need a strategy, a plan, and shouldn't just "wing it."ABOUT JESS:Co-pilot Communications is a female-owned advisory, based in Oregon. We partner with C-suite, senior executives and ambitious founders to cut through the digital noise with clear, authentic messaging. Co-pilot sharpens and elevates a leader’s professional brand using editorial planning, and digital strategies including social media and podcasting.  Founder Jess Jensen, drawing on 20 years of Fortune 500 experience at Nestlé, Adidas, Qualcomm, and Microsoft, helps clients engage stakeholders, communicate with clarity, and build a lasting legacy in today’s digital-first world. She does this all through the lens of servant leadership.LINKS MENTIONED IN THE EPISODE:LINKEDIN: https://www.linkedin.com/in/jessicakjensen/WEBSITE: https://www.copilotcommunications.com/contactEMAIL: [email protected] WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Jess Jensen, founder of Copilot Communications. Jess shares her expert insights on why senior leaders should maintain a strong digital presence. The discussion covers the importance of authenticity, challenges leaders face in engaging online, and practical tips for getting started on various platforms. If you're a leader looking to enhance your digital footprint without feeling overwhelmed, this episode is a must-watch. Tune in to discover how to build your authority and connect meaningfully in the digital space.KEY POINTS:Leaders should have a digital presence: Senior leaders shouldn't "go dark" on digital platforms, as having a presence can improve authority and build connections.Authenticity is valuable: Individual leaders can bring authenticity and humanity to their online presence, which complements corporate marketing efforts.A strategic approach is necessary: To effectively show up online, leaders need a strategy, a plan, and shouldn't just "wing it."ABOUT JESS:Co-pilot Communications is a female-owned advisory, based in Oregon. We partner with C-suite, senior executives and ambitious founders to cut through the digital noise with clear, authentic messaging. Co-pilot sharpens and elevates a leader’s professional brand using editorial planning, and digital strategies including social media and podcasting. Founder Jess Jensen, drawing on 20 years of Fortune 500 experience at Nestlé, Adidas, Qualcomm, and Microsoft, helps clients engage stakeholders, communicate with clarity, and build a lasting legacy in today’s digital-first world. She does this all through the lens of servant leadership.LINKS MENTIONED IN THE EPISODE:LINKEDIN: https://www.linkedin.com/in/jessicakjensen/WEBSITE: https://www.copilotcommunications.com/contactEMAIL: [email protected] WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

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How to Avoid Digital Darkness: A Social Media Strategy for Leaders: Expert Insights from Jess Jensen

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This episode was published on March 17, 2025.

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