Sticky Note Marketing with Mary Czarnecki

Mary Czarnecki hosts the Sticky Note Marketing Show and interviews editor and advisor Robbie Caploe about AI and LLMs in business, focusing on decision-making rather than tool tutorials. Robbie explains leaders should first get clarity on what AI is already being used, whether policies and governance exist, and what is safe to share with LLMs, especially in regulated industries. She recommends identifying business pain points before choosing vendors to avoid costly missteps, and forming cross-functional AI task forces that include IT, legal, HR, and communications. As a practical step, Robbie suggests leaders run a short internal survey on AI usage, while employees should experiment with free versions of tools like Claude, Perplexity, and OpenAI. She shares examples including Yahoo’s AI “comms day” and Edelman’s company-wide AI training, and offers an updated AI glossary on her Substack.ABOUT ROBBIE:Robbie Caploe is an editor and publisher in advertising and media. She writes about AI and LLMs as a media surface and advises a small number of small B2B and media‑focused businesses. Sparkling Ice‑obsessed.KEYPOINTS:AI Is a New Media Channel, Not Just a Tool: AI and large language models are changing how businesses get discovered. It’s no longer just about using AI internally, it’s about making sure your business is visible and relevant within AI-driven platforms.Better Decisions Matter More Than More Tools: The real value isn’t in learning every AI tool. It’s in understanding where AI actually solves friction in your business. Without that clarity, businesses risk wasting time and money on solutions that don’t move the needle.Everyone Is Still Learning, and That’s an Advantage: There are no true “experts” yet because AI is evolving so quickly. The best approach is to stay curious, admit what you don’t know, and keep learning. Businesses that adapt and learn fast will have the biggest advantage moving forward.LINKS MENTIONED IN THE EPISODE:Substack: https://robbiecaploe.substack.com/LinkedIn: https://www.linkedin.com/in/robbie-caploe-4397356/ -------------------------------CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

Executive Coaching vs AI: How to Choose the Right Coach & Unlock Meta Performance | Jason BrownHost Mary Czarnecki interviews executive coach Jason Brown of Novus Global about the value of human coaching in the age of AI, including the power of making commitments to another person, reading nonverbal cues, and strategically disrupting clients’ limiting stories. Jason contrasts neutral coaching with Novus Global’s approach, shares examples of noticing body signals and turning tough feedback into action, and explains their “performance pyramid” from low performance to “meta performance,” focused on asking “What am I/we capable of?” He introduces the “Intuitive Sense” tool to identify goals that feel possible versus impossible and shows how reframing timelines with questions like “Would that thrill you?” can accelerate vision and execution. Jason suggests coaching may be timely for people with recurring complaints or those wanting more capability with greater happiness.ABOUT JASON:Jason Brown is an executive coach who helps leaders grow from the inside out, becoming who they want to be while pursuing what they most want to build. He creates space for leaders to name the vision rumbling within them, especially when it feels ambitious, fragile, or seemingly impossible.For more than three decades, Jason has walked alongside leaders and teams in real, complex settings, coaching hundreds of individuals, supporting leadership teams, building organizations in the nonprofit space, and speaking to thousands along the way. Those experiences have shaped his conviction that meaningful change happens when people feel truly seen and are invited to grow with intention.Jason works with leaders who sense that their vision matters not only to them, but to the world around them.KEYPOINTS:Human Coaching Offers What AI Can’t ReplicateMove Beyond High Performance to “Meta Performance”Breakthroughs Often Come from the Right QuestionsLINKS MENTIONED IN THE EPISODE:LinkedIn: https://www.linkedin.com/in/jasonbrownNovus Global Profile: https://www.novus.global-------------------------------CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

How to Turn “Boring” Business Decisions Into Marketing Gold (Ask Why x3) | Sarah TjoaHost Mary Czarnecki welcomes agency strategist Sarah Tjoa, who has 15+ years of experience and now works at Noble West, an agency specializing in food and agricultural products, bringing modern marketing to the “oldest economy.” Sarah explains how she helps CEOs and operations- or finance-led teams translate investments like efficiency, yield, and food-safety upgrades into meaningful consumer value by starting with business challenges and uncovering the “why.” She shares the “rule of three” for asking why to move beyond features and benefits into emotional, human narratives, and gives an example of helping Ocean Mist Farms make artichokes more accessible by reducing prep time and cognitive load. Sarah also shares how she stays informed through Substack, citing strategist Zoe Scaman’s newsletter.ABOUT SARAH:With over fifteen years in agencies big and small, Sarah has proven she knows how to build impactful campaign platforms that not only drive conversation; but also, business impact. With a background in all things “the good life ” - from sports to hospitality, travel to food, education to aviation - Sarah brought her expertise to Noble West to bridge knowledge gaps across the food system. Sarah’ s professional tenure has been marked by an unwavering commitment to cultivating creative solutions for business problems, no matter the category or challenge. Her expertise in account planning, brand positioning, data analyzation and stakeholder engagement has allowed her to spearhead initiatives that transform organizations for the better. Whether it' s the launch of a new product, navigating a crisis or creating new avenues for relevance and resonance, Sarah has been fearless in how she leads teams in their pursuit for better. At Noble West, Sarah' s role as Managing Director is central to the agency ' s success in empowering clients to navigate the complex challenges of the modern food landscape. With a deep passion for human resilience, a wealth of strategic acumen and a relentless drive for positive change, Sarah seeks to empower her teams to deliver first-to- market work that excites clients and consumers alike.KEYPOINTS:Curiosity Leads to Better StrategyUse the “Rule of Three” to Find the Real WhyTurn Business Decisions Into Marketing StoriesLINKS MENTIONED IN THE EPISODE:LinkedIn: https://www.linkedin.com/in/sarahtjoaEmail: [email protected] WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

Mary Czarnecki hosts Ondar Tarlow on the Sticky Note Marketing Show to share practical guidance on building brand partnerships and collaborations that drive business growth, especially for brands without massive ad budgets. Ondar explains the need to start with clear company strategy, goals, and audience definition before pursuing sponsorships, and outlines common mistakes such as not fully understanding the sponsor’s asset list, valuation, ROI potential, and the operational burden of ticket/hospitality packages. He highlights underused opportunities like community and philanthropic collaborations with teams and athletes, warns about league-specific rules that limit athlete access, and recommends planning integration across social, email, websites, and partner guidelines. He cites Oracle and Red Bull F1 as an example of a hands-on, mutually beneficial partnership, discusses Fast Lane Drive’s member experiences, and emphasizes the enduring value of in-person events post-COVID.ABOUT ONDAR:Ondar Tarlow is a marketing pro with over 20 years of experience, known for blending data-driven strategies with creative storytelling to deliver results. He’s mastered using AI to boost campaign performance and cut production time. As CMO at Kinecta Federal Credit Union and Pacific Premier Bank, he led campaigns that generated over $1.7 billion in product volume. Now consulting for motorsports, financial, and lifestyle brands, Ondar works with high-profile partners like the LA Chargers and Porsche, using his expertise in sponsorships to connect brands with the right audience. His love for motorsports and focus on precision drives his passion for high-performance teamwork.KEY POINTS:Strategy Comes Before Sponsorship: Before committing to any partnership, you must clearly understand your business model, revenue drivers, and strategic goals. A sponsorship should support your strategy, not replace it.Understand the Full Asset List: Don’t just look at logo placement. Evaluate every asset included in a partnership, including hospitality, digital access, community impact, and hidden opportunities that can drive real ROI.Create True Win-Win Collaborations: The best partnerships are not transactional. They align audiences, values, and long-term goals to create meaningful, measurable impact for both sides.LINKS MENTIONED IN THE EPISODE:LinkedIn: https://www.linkedin.com/in/ondar Website: www.ondartarlow.com-------------------------------CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

Andrew Fritts (Augment CEO) on the Cutting Edge of AI in Sales—and BeyondAndrew Fritts, CEO of Augment, shares what’s happening on the cutting edge of AI in sales and explores other areas of the business that may not seem like sales at first, but will be seen differently after this episode.ABOUT ANDREW::With over 25 years of experience leading strategic sales teams, eight years managing outsourced go-to-market programs for global brands, and three years at Accenture, he brings deep expertise in modern B2B growth. Today, he collaborates with a group of innovators building AI-powered solutions that cut through sales noise, strengthen buyer–seller relationships, and transform traditional B2B selling into a more collaborative, customer-empowered future.KEY POINTS:Fit beats pitch. The best deals happen when both sides are aligned—not when the sales pitch is perfect.AI should enhance understanding, not just scale outreach. Sending more messages isn’t the goal—building better relationships is.Deliver information the way people actually consume it. Clear, personalized communication increases engagement and decision-making.LINKS MENTIONED IN THE EPISODE:LinkedIn: https://www.linkedin.com/in/andrew-fritts-sf/ Website:  augment.co -------------------------------CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

Unlocking Sales Success: Insights with Sales Coach Renee Hribar | Sticky Note Marketing ShowIn this episode of the Sticky Note Marketing Show, host Mary interviews sales coach Renee Hribar, who specializes in helping women communicate their value and sell their expertise effectively. Renee shares her strategies for maintaining consistent business leads, dealing with limiting beliefs about sales, and aligning sales methods with personal strengths. They discuss the importance of finding the right sales approach tailored to individual preferences, the significance of setting boundaries, and addressing common misconceptions about the sales process. Tune in for actionable insights and tips to refine your sales strategy and drive business growth.ABOUT RENEE:Renee Hribar is a business coach and facilitator who helps entrepreneurs and professionals gain clarity, confidence, and momentum in both their work and personal lives. Known for her practical guidance and supportive approach, Renee empowers her clients to simplify decision-making, strengthen leadership skills, and take aligned action toward meaningful growth.KEY POINTS:Sell in alignment — choose sales strategies that match your personality so you can stay consistent.Value over price — focus on the transformation you deliver, not just what you charge.Consistency beats perfection — sustainable growth comes from simple systems you’ll actually use.LINKS MENTIONED IN THE EPISODE:LinkedIn: https://www.linkedin.com/in/reneehribar/Facebook: https://web.facebook.com/renee.hribar?_rdc=1&_rdr# Website: https://reneehribar.com/ CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

Unlocking Emotional Insights in Marketing with Kevin PerlmutterIn this episode of the Sticky Note Marketing Show, host Mary Czarnecki is joined by Kevin Perlmutter, Chief Strategist and Founder of Limbic Brand Evolution. They discuss the importance of emotional insights in brand strategy and marketing, and delve into Kevin's book, 'Brand Desire'. Kevin shares his journey and how understanding behavioral science can transform traditional brand strategies, making a strong case for the necessity of connecting emotionally with customers. Tune in to discover Kevin's revolutionary concepts like 'shared emotional motivation' and how they can set your brand apart in today's market. Learn actionable insights on why understanding customer emotions is crucial and how to implement these strategies effectively.ABOUT KEVIN:Kevin Perlmutter is Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy and neuromarketing consultancy which puts emotional insight at the center of how brands attract and retain customers. He’s also Author of BRAND DESIRE: Spark Customer Interest Using Emotional Insights. Kevin works with business and brand leaders to create stronger connections between their brand and the people they want to reach – as a behavioral science-rooted brand consultant and as a customer-centricity work session facilitator and speaker – to guide the development of more effective methods for brand evolution and customer engagement.KEY POINTS:Emotion drives decisions: Customers choose brands based on how they feel, not just features or logic—emotional insight is the real driver of connection and loyalty.Your “who” matters more than your “why”: A strong brand starts with deeply understanding your audience’s motivations, needs, and desires—not just defining what your brand stands for.Resonance beats persuasion: Traditional, persuasion-based marketing is outdated; brands win today by creating relevance and shared emotional connection, not by selling harder.LINKS MENTIONED IN THE EPISODE:Website: https://www.limbicbrandevolution.com/LinkedIn: https://www.linkedin.com/in/kevinperlmutter/Instagram: @kevinperlmutterCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

Welcome to this episode of the Sticky Note Marketing Show! Host Mary Czarnecki sits down with special guest Gabe Lullo, a seasoned expert in building and running sales teams. Gabe shares invaluable insights for marketers on how to gain a competitive edge in the next quarter, emphasizing the importance of adopting the mindset of a Sales Development Representative (SDR). The conversation delves into the historical divide between sales and marketing teams, the role of sales development as a bridge, and the crucial aspect of timing in lead conversion. Gabe also explains their unique approach to lead scoring and incentivizing SDRs. Don't miss this dynamic discussion filled with practical tips for integrating sales and marketing efforts effectively.ABOUT GABE:Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe.He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs.With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop’s growth and shaped its corporate culture.Beyond his career accomplishments, Gabe graduated from the Barney School of Business at the University of Hartford and his leadership ethos is rooted in cultivating environments that prioritize both professional development and individual success.KEY POINTS:Sales and marketing must align, not compete - When sales and marketing operate as one team—sharing data, insights, and accountability—lead quality improves and revenue growth becomes more predictable.Adopt an SDR mindset to fix leaky funnels - SDR-style qualification helps identify timing, need, and readiness early, reducing unqualified leads and improving handoffs between teams.Timing and real conversations drive revenue - Not every lead is ready now. Meaningful conversations (not just emails) uncover true urgency and ensure follow-ups happen at the right time.LINKS MENTIONED IN THE EPISODE:LinkedIn: https://www.linkedin.com/in/lullo/Website: https://alleyoop.io/Guest Profile: https://www.fame.so/connect/guest/gabe-lulloCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes social content expert Eric Gray. Eric shares his extensive experience in building engagement-driven brands, highlighting his journey from EA Sports to Universal Parks and Resorts, and now Maverick Content Studio. Learn how Eric developed Universal's immersive social media strategy, scaled teams, and brought magical experiences to life. He also provides actionable insights for legacy brands to create meaningful, story-led content, even in less 'sexy' industries. From discussing case studies to giving practical advice on staying current in the ever-evolving social media landscape, this episode is a treasure trove of marketing wisdom. Tune in for expert tips and inspiring stories that will transform your approach to social content.ABOUT ERIC:Eric Gray is an expert in social content and engagement-driven brand-building, helping the world’s biggest brands connect with the next generation of fans.He built award-winning social media and content marketing teams at EA SPORTS and Universal Parks and Resorts, reaching millions through his passion for brand storytelling, engaging social media, and binge-worthy original content.As a former sports radio producer turned social media marketing executive, and now podcast host and entrepreneur, Eric's journey has been shared on stages, podcasts, and through his work with brands like VISA, NBC Universal, and Warner Brothers. Using his proven Connection Strategy Eric helps brands entertain, connect, and build raving fans.KEY POINTS:Media has changed—brands must evolve: Many businesses don’t fully understand the massive opportunity modern platforms offer, and they risk falling behind if they don’t adapt.Emotional storytelling beats traditional marketing: True customer connection comes from stories, not just polished messages or ads.If you have customers, you have a story: Every business has a purpose and a unique gap they fill—telling that story is key to attracting and engaging audiences.LINKS MENTIONED IN THE EPISODE:LINKEDIN: https://www.linkedin.com/in/ericgray/INSTAGRAM: https://www.instagram.com/theericgray WEBSITE: https://www.maverickcontentstudio.com/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sticky Note Marketing Show, host Mary Czarnecki is joined by Shaheen Samavati, the co-founder and CEO of Vara Content. They discuss essential strategies for brands looking to scale into new markets by leveraging localized content. Shaheen provides insights into the common mistakes brands make when translating content and the importance of creating specific and strategic briefs. She shares stories of working with international brands and the challenges of maintaining a cohesive brand voice across different cultures. Tools and AI's role in content creation are also explored, alongside valuable advice for businesses starting their international expansion journey.ABOUT SHAHEEN:Shaheen Samavati is the Co-Founder and CEO of VeraContent, where she leads a talented team in managing localized content and social media channels for international brands, with a special focus on key European markets. She began her career as a journalist in the US before moving to Spain in 2010, where she completed her MBA at IE Business School. Shaheen’s career path led her through corporate communication roles and the founding team of real estate startup Spotahome, before launching VeraContent in 2016. At VeraContent, she oversees a dedicated team of 14 in-house employees and over 200 hand-picked freelancers, crafting tailored content for blogs, social media pages, and other marketing channels. Passionate about community building, Shaheen also launched The Content Mix, a vibrant community for content professionals, and SpainGuru, a resource hub for expats in Spain. Her expertise in multilingual and culturally adaptive content strategies has made her a sought-after voice in global marketing.KEY POINTS:AI boosts creativity — It helps teams offload tedious tasks so they can focus on high-value creative work.Human oversight matters — AI should support the process, not replace thoughtful strategy or brand understanding.Adaptation is essential — Marketing teams must learn to integrate AI effectively to stay competitive in today’s fast-moving landscape.LINKS MENTIONED IN THE EPISODE:LINKEDIN: https://www.linkedin.com/in/shaheensamavati/WEBSITE: veracontent.comPROMO: https://veracontent.com/mix/resources/ultimate-guide-multilingual-social-media/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Ashley DiBiase, founder of Dash Social, to discuss the importance of leveraging executive and founder personal brands on LinkedIn. They dive into actionable tips on how to enhance brand awareness, the value of consistent content, and addressing common challenges like time constraints and founder hesitancy. Ashley also shares valuable insights on identifying key moments to amplify your brand's message and creating a compelling content strategy suited for LinkedIn's unique platform.ABOUT ASHLEY:Ashley (Mason) DiBiase is the founder of Dash of Social, a content marketing agency specializing in social media management, blog content, and email marketing. Working closely with their clients, Ashley and her team help small businesses and tech startups craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and drive brand awareness. Additionally, Ashley founded Massachusetts Business Network in 2022, which is the only statewide publication that provides free to low cost resources that support organizations with increasing their visibility and establishing thought leadership through its podcast, blog, and directory. Ashley is a graduate of Stonehill College, where she received her Bachelor's Degree in Business Administration with a concentration in Marketing. She is a TEDx speaker, has been named a 40 Under 40 Honoree by Cape & Plymouth Business Media, and was recognized as Best Social Media Specialist by Boston Business Women. Ashley currently serves as a Board Member for the Brockton Visiting Nurse Association (BVNA) and Middleboro Public Library. When she isn't working, you can find her running on her Peloton or curled up on the couch with a book.KEY POINTS:Strong hooks are essential for stopping the scroll — your first one or two sentences determine whether people keep reading.Know–Like–Trust drives conversions — people buy when they feel connected, not just informed.Every team member can strengthen brand presence on LinkedIn — not just executives; employee profiles are powerful brand touchpoints.LINKS MENTIONED IN THE EPISODE: INSTAGRAM: @dashofsocialFACEBOOK: @dashofsocialLINKEDIN: www.linkedin.com/in/ashleyjeanmasonCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

Join host Mary Czarnecki as she sits down with action-oriented business coach Kate Gilbert in this engaging episode of the Sticky Note Marketing Show. Kate, an expert beloved by her clients as a hand-holder and butt-kicker, shares invaluable insights from her new book, 'Social Media Group Therapy'. They discuss practical strategies for managing social media without overwhelming yourself, the importance of having a manifesto, and how to create a sustainable content plan. Whether you're building a brand or managing someone else's, this episode is packed with gold nuggets to keep your marketing sane and effective. Plus, learn about the 'Yikes, I Should Post' guide to help you streamline your social media efforts.ABOUT KATE:Kate Gilbert is an action-oriented business coach. Clients affectionately dub her a “hand-holder-slash-butt-kicker” for her unique blend of compassionate support and a can-do attitude. Her Post It Pronto and 30-Day Sprint programs are known for transforming social media struggles into enjoyable, effective strategies, helping business owners free up time and build momentum toward their big goals.KEY POINTS:Your social media isn’t about you — it’s about what your audience needs.Stop creating posts one at a time — batch everything.Define success before you start posting.LINKS MENTIONED IN THE EPISODE: INSTAGRAM: https://www.instagram.com/kategi/YOUTUBE: https://www.youtube.com/@KateGilbertCoachPROMO: https://kategilbert.com/yikesCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes Dave Behar, founder, CEO, and Chief Executive Athlete of Ion Network and Behar Brands. They dive deep into the topic of collaboration in today's complicated, noisy world. Learn from Dave's extensive experience in leading a multi-platform media network and his insights on forming successful collaborations. Whether you're new to collaborations or looking to refine your strategies, this episode is packed with valuable advice on how to achieve successful partnerships, from setting clear objectives to understanding the importance of shared values. Plus, discover how even small brands can leverage influencer marketing effectively. Don't miss out!ABOUT DAVE:Dave Behar is the Founder, CEO, and Chief Executive Athlete of ION Network and Behar Brands, where he creates innovative brands in tech, media, sports, health, and food & beverage. Committed to personal branding and collaboration, he develops digital platforms that foster positive interactions and transactions. With a successful track record of building and exiting multiple companies, co-authoring two Amazon Best Sellers, and serving on the Journalism & Media Studies Advisory Board at San Diego State University, Dave focuses on legacy and knowledge transfer to help others thrive. A "thought leader of thought leaders," he inspires through insights rather than self-promotion and enjoys sports and culinary adventures in his free time.KEY POINTS:Clarity Fuels CollaborationStart Simple, Stay SmartEveryone Has InfluenceLINKS MENTIONED IN THE EPISODE: PODCAST: https://ions.com/the-dave-behar-show/?pass=1 CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki interviews marketing coach Michelle Vroom. They discuss how Michelle helps women business owners take control of signing clients to ensure stability in their businesses. The conversation delves into the effectiveness of Facebook groups for creating deeper relationships and the shift towards more people-first, relationship-based marketing in response to the rise of AI. Michelle offers practical tips for setting up Facebook groups with intention, avoiding common mistakes, and nurturing relationships to drive conversions. Tune in for actionable strategies to create a thriving community and maintain a resilient mindset for long-term success.ABOUT MICHELLE:Michelle Vroom is a marketing coach who believes that every woman should be in control of signing clients so they can have more stability in their business. As a mom of 3 boys who's built a multiple 6-figure business working 20 hours a week...Michelle understands the need for practical marketing strategies that can be done in limited hours. She also believes in the power of relationships and knows that relationships are what lead to consistent clients.KEY POINTS:Return to Simple, Relationship-Driven MarketingSmaller, Intentional Communities Convert BetterThe Era of the “Lurker” BuyerLINKS MENTIONED IN THE EPISODE: WEBSITE: michellevroom.comPODCAST: https://podcasts.apple.com/us/podcast/market-like-a-boss/id1453590439 INSTAGRAM: @marketlikeabossmvFACEBOOK GROUP: https://web.facebook.com/groups/marketlikeabossgroup?_rdc=1&_rdr# CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

Join Mary Czarnecki in this insightful episode of the Sticky Note Marketing Show as she interviews Renee Koster, a learning experience designer and strategist. Learn about the difference between courses and learning experiences, how to manage content overwhelm, and useful techniques to keep learners engaged. Discover Renee's Roots to Canopy method for designing effective and audience-centric educational content. Plus, get a sneak peek at new technologies that will revolutionize learning and a special gift from Renee—a course confidence checklist to help you get started on your own educational projects.ABOUT RENEE:Renee Koster is a Learning Experience Designer & Strategist and founder of Koster Creative Learning & Design. With over 20 years of experience in education and anthropology, she helps heart-centered female entrepreneurs transform their expertise into impactful, audience-centered courses and workshops. Her holistic approach blends strategy, storytelling, and accessibility to create learning experiences people actually finish—so entrepreneurs can serve deeply and stand out in a crowded market.KEY POINTS:Start with Your Learner — Not Your LessonUse the Roots-to-Canopy FrameworkTransformation Over TransactionLINKS MENTIONED IN THE EPISODE: WEBSITE: www.reneekoster.comLINKEDIN: https://www.linkedin.com/in/renee-koster/INSTAGRAM: https://www.instagram.com/reneeannkoster/ CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Greg Licciardi, a marketing expert from the Association of National Advertisers (ANA) and author of 'The Holy Grail of Marketing.' Greg shares his insights on the evolving role of AI in marketing, the inspiration behind his book, and practical lessons for marketers at every level. They discuss the importance of authenticity, customer connection, and how to leverage AI without losing the human touch. Greg also highlights successful case studies and provides valuable advice for new marketers entering the field.ABOUT GREG:Greg Licciardi received his MBA from Fordham University and his undergraduate degree from Rutgers University. He has been an Adjunct Professor of Marketing at Fordham and Seton Hall universities for the past ten years. As Vice President of Sponsorships and Partner Programs at the ANA, Association of National Advertisers, he consults with leading brands on how to elevate their marketing campaigns using the ANA's vast resources and events. He has also held senior leadership roles at American Express, Univision and Worth Media Group where he has won numerous awards. KEY POINTS:Right message, right moment — Reach the right audience with the right message at the right time.Keep it human — Balance AI with authenticity and genuine connection.Relevance wins — Technology is powerful, but customer relevance drives real impact.LINKS MENTIONED IN THE EPISODE: WEBSITE: www.holygrailofmarketing.comLINKEDIN: linkedin.com/in/greglicciardiCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode, we dive deep into the power of storytelling for B2B teams and leaders. Discover how to effectively use story and narrative techniques to communicate the true value and full impact of your work. Learn why focusing solely on the technology isn't enough and how storytelling can highlight the human and business benefits of your solutions. Whether you're a team leader or a member of a marketing team, this episode provides actionable insights and strategies to elevate your communication and connect on a deeper level with your audience.ABOUT DEBBIE:Debbie Kestin Schildkraut is VP B2B Marketing for the Association of National Advertisers, dedicated to advancing industry expertise and best practices in B2B including elevating channel marketing, AI marketing capabilities, buying groups, Cloud marketplaces, customer experience, sales and marketing alignment. Debbie held numerous global marketing leadership roles at IBM for over two decades including: AI Applications & Blockchain Ecosystem Marketing Leader, Global Program Director Business Partner Strategy, Digital Marketing, Distributor Marketing, Strategic Alliances, and Partner Enablement. She received multiple industry awards including 2024 Cloud Girls Trailblazer of the Year, 2024 Change Leader Award for DEIB, CompTIA Advancing Women in Tech and Advancing Diversity in Tech Awards, and Women of the Channel. She serves on Advisory Boards for Aspire2STEAM.org, Cybersecurity Defense Ecosystem, and Rise Up Community Arts. Debbie is an active speaker, moderator, panelist, and writer on topics ranging from blockchain, tech-for-good, channel programs, maximizing marketing effectiveness, sustainability, inclusivity and more.KEY POINTS:Start with the customer, not the product. Context builds connection. Simplify your message to make it meaningful. LINKS MENTIONED IN THE EPISODE: WEBSITE: http://ana.net/b2bLINKEDIN: https://www.linkedin.com/in/debbie-kestin-schildkrautANA B2B Marketing page: https://www.ana.net/b2bANA B2 Awards page: https://www.b2awards.com/aCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

Join host Mary Czarnecki and guest expert Jen Mueller, a seasoned sports reporter, as they discuss the key to winning the communication game. If you've ever felt overwhelmed by negotiations, this episode is for you. Jen shares her extensive background in sports broadcasting and offers valuable advice on asking intentional and specific questions to lead productive conversations. Learn how to build trust, provide actionable feedback, and engage your audience effectively. Tune in for insights applicable to negotiations, sales, feedback sessions, and more.ABOUT JEN:Jen Mueller is a business communication expert and the founder of Talk Sporty to Me, where she helps companies level up their communication skills with actionable strategies inspired by her 25-year career as a sports broadcaster. An Emmy-award-winning producer, Jen is in her 16th season as the Seattle Seahawks sideline radio reporter and has spent 18 years with the Seattle Mariners on ROOT SPORTS. She’s known for building strong relationships, delivering meaningful content in short bursts, and expertly handling post-game interviews (while dodging Gatorade baths!). Jen has worked the sidelines of NFL, NBA, MLB, NHL, WNBA, and college games, earning the Keith Jackson Media Excellence Award in 2022. She’s also the author of three books on communication and the creator and host of “I Cook, You Measure”—a YouTube cooking show that blends instruction with connection over food and wine. Jen graduated from Southern Methodist University with degrees in Broadcast Journalism and Public Policy—though none of this was on her radar at the time!KEY POINTS:Safe answers block real connection – Most people default to “safe” responses in conversations, which prevents authentic engagement.Specific questions unlock openness – Guiding people toward clear, specific answers helps them open up and share more meaningfully.Strategic communication drives buy-in – Using yes/no questions and powerful words can transform conversations, making them more effective and engaging.LINKS MENTIONED IN THE EPISODE: EMAIL: [email protected]: https://www.talksportytome.comCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this transformative episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes Julie Wieler, founder of WMC Co and co-founder of Quick Win Labs and Coach Core. Julie reveals why so many businesses struggle to connect with their customers and introduces a process to identify hidden gaps in audience understanding. Learn how to reverse-engineer successful marketing campaigns, understand your audience on a deeper level, and optimize your marketing strategy in real-time for maximum growth. Gain insights on the importance of full-funnel relevance testing, identifying emotional versus functional appeals, and sprint testing to validate your marketing efforts quickly. This episode is packed with actionable tips and real-life examples, making it a must-watch for anyone looking to elevate their marketing game.ABOUT JULIE:Julie Wieler is the founder of WMCco and co-founder of Quick Win Labs and Coach Core, where she helps businesses and coaches overcome the frustration of wasted marketing dollars, unclear messaging, and offers that don’t convert. A StoryBrand Certified Guide with a deep background in data analytics, viability testing, and funnel optimization, Julie equips brands with the insights they need to stop guessing, fix what isn’t working, and scale with confidence. Known for her refreshingly practical approach, she delivers actionable strategies that help entrepreneurs, agencies, and purpose-driven leaders cut through the noise, connect with their audience, and achieve meaningful growth.KEY POINTS:Validate Before You Scale – Most brands fail because they skip testing and validating their entry point in the customer journey.Data Over Guesswork – Successful campaigns are driven by insights and viability testing, not assumptions.Niche to Grow – When you try to serve everyone, you connect with no one; clarity in audience targeting is key to conversions.LINKS MENTIONED IN THE EPISODE: EMAIL: [email protected]: https://www.linkedin.com/in/julie-wieler-wmcco/ INSTAGRAM: https://www.instagram.com/julie_wmc_co/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki is joined by Paul Kuthe, founder of Tributary Coaching, National Geographic explorer, bestselling author, and former professional kayaker. Paul discusses his journey from kayaking to coaching businesses on effective storytelling and alignment. He shares insights on common mistakes brands make in storytelling, the importance of internal alignment, and the power of curiosity in driving consensus and innovation. Paul also gives tips on achieving work-life integration and maintaining inspiration. Tune in for an engaging conversation filled with valuable tips for businesses and leaders alike.ABOUT PAUL:Paul's a National Geographic explorer, best-selling author, and former professional kayaker, who's been coaching for over 30 years. He's coached billionaire CEOs, Iconic brands, and celebrities on the set of nationally syndicated shows and award-winning documentaries, and is a regular guest coach at events and workshops around the world.  Story is the most powerful tool for compelling human beings, but most businesses and their leaders don't leverage it properly. Paul developed Tributary Coaching® to create positive change in the lives of business owners and the communities in which they serve by helping them clarify their message using story, transforming their marketing, sales, and leadership.  Everyone at Tributary Coaching® is driven to help people thrive while finding happiness and renewed purpose in their lives. Paul's story began as a professional ‘action sports’ coach and athlete, developing and managing programs for a leading company in his field. It was during those adventures that he learned the importance of coaching, commitment, and operating in the moment with intense focus and determination while simultaneously managing fear and self-doubt. It turns out the natural world can be one of life’s greatest teachers as long as you 'attend class’ regularly.  KEY POINTS:Clarity creates momentum – Simplifying your strategy and focusing on what truly matters helps you build sustainable growth without burning out.Systems scale your business – Streamlined processes and automation free up your time so you can step fully into leadership and vision.Lead with alignment – Shifting from survival mode to leading as a “Kingdom CEO” allows you to operate from authority, purpose, and overflow.LINKS MENTIONED IN THE EPISODE: EMAIL: [email protected]: https://www.linkedin.com/in/paul-kuthe-4b18308/ INSTAGRAM: https://www.instagram.com/tributarycoachingCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki introduces Layne Quinn, a consultant based in the Willamette Valley with over a decade of experience in the wine industry. Layne shares valuable insights into business optimization, strategy, and growth, particularly in the context of membership programs. Discover Layne's 'Three Ws' approach to client proposals, and learn essential tips for maintaining alignment with business goals, managing reactivity, and ensuring organizational success. Layne also highlights the importance of being a good role model and community leader for her daughter. Tune in to gain actionable strategies for enhancing your business operations and customer relationships.ABOUT LAYNE:My name is Layne Quinn, and I am a Willamette Valley based consultant with a decade worth of wine industry experience here to help grow businesses and hit professional goals. My business QV specializes in systems optimization, business strategy, organization, and wine club membership consultation, this compliments creative-minded winemakers with businesses where contract-based assistance could help meet long-term professional goals.KEY POINTS: The Power of the 3 Ws – Focusing on the What, Why, and Way keeps projects aligned, client goals clear, and deliverables measurable.Optimization Before Expansion – Instead of rushing to create something new, first maximize the value of what already exists.Stay Grounded & On Track – Avoid reactive decisions by returning to your mission, setting clear goals, and keeping consistent notes to maintain focus.LINKS MENTIONED IN THE EPISODE: EMAIL: [email protected] LINKEDIN: https://www.linkedin.com/in/layne-quinn-904184169/WEBSITE: https://www.quinnvine.com/INSTAGRAM: https://www.instagram.com/p/DAjaMwzy3dy/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

The Essential Question for Successful Marketing: Who's on Your Team?Join host Mary Czarnecki in this episode of the Sticky Note Marketing Show as she welcomes Katie Gray, founder of Kinetic Marketing Communications. Together, they dive into the crucial aspect of marketing success: identifying the right people to execute marketing strategies. Katie elaborates on the importance of specialized roles in marketing, drawing parallels to the medical field to emphasize the need for experienced professionals. The discussion also touches on the challenges within traditional marketing agencies, the benefits of a decentralized talent pool, and how businesses can better utilize outsourced talent. Tune in to learn actionable insights on assembling the perfect marketing team to enhance your strategy.ABOUT KATIE:Katie Gray is the founder and principal of Kinetic Marketing Communications, LLC, a women-owned marketing collective of top-tier, senior-level strategists and creatives that is set out to redefine the marketing agency of today. As a seasoned, award-winning marketer, Katie has established a career blending leadership and results to satisfy multiple stakeholders of top brands, including Fortune 100 companies. Since 2007, she has led cross-functional teams in executive leadership roles in-house, as well as three agencies. Her leadership and influence drive Kinetic’s mission to help mid-to enterprise-level businesses achieve their growth goals through innovative, revenue-generating marketing communication strategies.KEY POINTS:Marketing Requires Specialists, Not Just a Team of Generalists: Marketing success depends on having the right person for each specialized task, such as content strategy or PR.A New Talent Pool is Available: Remote work has opened up access to a vast network of experienced, independent marketing veterans who can fill specific skill gaps for your team.Choose Your Partners Wisely: When hiring an agency, always ask to meet the specific person who will be doing the work to ensure their expertise matches the promise made during the pitch.LINKS MENTIONED IN THE EPISODE: EMAIL: [email protected]: https://www.linkedin.com/in/katiegray-kinetic/ WEBSITE: https://www.kineticcomms.com/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes digital agency co-founder and enterprise B2B go-to-market strategist Andrew Seidman. Andrew shares his expertise across brand, digital experience, revenue operations, and pipeline generation while unpacking the unique challenges and strategies to unify go-to-market efforts. He discusses the importance of data organization in leveraging AI tools, breaking down organizational silos, and the profound impact of account-based marketing (ABM). Andrew also draws intriguing connections between his past as a professional poker player and his current marketing strategies. Tune in to glean valuable insights that can propel your B2B marketing to the next level!ABOUT ANDREW:Andrew is the co-founder and COO of Digital Reach, where he has over 10 years of experience designing full-funnel Go-To-Market strategies for enterprises and funded startups. His expertise spans from Brand & Content to RevOps, Digital Experience, and Pipeline Generation. He's a former high-stakes professional poker player. This experience gives him a unique perspective on process orientation, risk management, and making time-sensitive decisions, all of which translate powerfully to the world of business strategy and operations.KEY POINTS:Marketing's growing technological complexity has led to a fragmentation of go-to-market teams, creating silos that hinder overall business objectives.Nurturing relationships with existing "champion" customers is a highly effective, yet often overlooked, strategy for ABM, as word-of-mouth referrals lead to better close rates and higher-quality clients.With the rapid advancement of AI, companies must prioritize fixing their data and system infrastructures now or risk being outpaced by more agile, data-driven competitors.LINKS MENTIONED IN THE EPISODE: EMAIL: [email protected]: https://www.linkedin.com/in/andrew-seidman/WEBSITE: https://digitalreachagency.com/ CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, hosted by Mary Czarnecki, business growth strategist Caitlin Harris shares her journey from a 911 dispatcher to a successful business consultant. Caitlin discusses her transition from corporate life to founding Momentum with Caitlin, where she helps business owners streamline their systems and automate processes without losing the personalized touch. Highlights include Caitlin's insights on essential business systems, the balance between automation and personalization, and the importance of rest and recharge. Caitlin also introduces her book 'Kingdom CEO Shift,' a devotional focused on transforming from survival mode to thriving as a business leader.KEY POINTS:Automate for Sustainable Growth Without Losing PersonalizationShift Your Identity to CEO for BreakthroughPrioritize Rest as a Strategy and WeaponABOUT CAITLIN:Caitlin Harris is a Business Growth Strategist and founder of Momentum with Caitlin, where she helps business owners simplify their strategies, streamline their systems, and step fully into the businesses and lives they were meant to build. Caitlin brings strategy, structure, and spirit into every room she walks into — empowering entrepreneurs to move from chaos to momentum without sacrificing what matters most. She is also the author of the book Kingdom CEO Shift, a faith-centered guide showing business leaders how to lead from a place of divine authority, not survival mode.LINK MENTIONED IN THE EPISODE: EMAIL: [email protected] WEBSITE: momentumwithcaitlin.comCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Sticky Note Marketing Show, host Mary Czarnecki interviews journalist Trish Glose, who shares her 20 years of experience in storytelling and interviewing. Trish offers valuable tips on how to initiate and maintain conversations, whether at networking events, conferences, or personal gatherings. She emphasizes the importance of listening, observing body language, and making people feel special through meaningful interactions. The discussion also covers practical advice for bringing conversations to a close and introducing people effectively. Trish draws inspiration from the people she interviews and shares her passion for storytelling through her podcast and YouTube show 'Hungry For More.'KEY POINTS:Effective Communication through Active Listening: The ability to genuinely listen, maintain eye contact, and observe body language is crucial for building rapport and encouraging others to share, making them feel safe and heard.The Power of Curiosity and Simple Questions: Overcoming the fear of initiating conversations often starts with simple, open-ended questions driven by genuine curiosity about the other person, rather than a desire to impress.Preparation and Professionalism: Whether in interviews, networking, or daily interactions, paying attention to detail and having a routine (even rehearsing a few exit phrases or facts for introductions) can elevate communication from amateur to professional.ABOUT TRISH:Obnoxiously curious, journalist Trish Glose has been asking questions and telling stories (professionally) for nearly 20 years. She began her journey in 2002, working in TV News in Medford, Oregon as reporter, moving up to producer and anchor and eventually Executive Producer. She’s covered everything from massive, destructive wildfires to murder trials to the meth epidemic and the homeless situation. It was the blossoming wine and food scene in Southern Oregon though, that she gravitated towards and kept pitching story ideas that would get her in a vineyard or local tasting room. Also dogs. She "retired" from TV news in 2021. After leaving the news business, she moved that passion for interviewing, connecting, and storytelling into her podcast, "Hungry for More : an Epicurean's Dilemma." It serves as a platform for unedited, longform interviews featuring chefs, winemakers, food bloggers, wine and food nerds, and really anyone who appreciates the epicurean side of life. She recently launched a show under the same umbrella as a way to bring others' stories to life.LINK MENTIONED IN THE EPISODE: YOUTUBE: @hungryformorewithtrishgloseINSTAGRAM: @hungryformorewithtrishgloseWEBSITE: trishglose.comCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes Sabir Semerkant, an expert in growing e-commerce brands. Sabir shares his journey from computer science to becoming a pioneer in the e-commerce industry, including his foundational role in Vitamin Shop and co-founding VaynerCommerce with Gary Vaynerchuk. He discusses the importance of testing, learning, and optimizing for success, and offers insights into building a robust brand. Sabir also introduces his Eight Dimensions Framework and the Rapid Two X program, designed to help e-commerce entrepreneurs scale effectively. Whether you're just starting or looking to elevate your existing business, this episode is packed with actionable advice and real-world examples of achieving significant growth.KEY POINTS:Test, Don't Guess: Rely on constant testing and data, not opinions or ego, for real eCommerce growth.1% Daily Wins Compound: Small, consistent improvements every day lead to massive long-term gains.Gross Margin Fuels Growth: Prioritize healthy gross margins and cash flow; they're more crucial than just high revenue.ABOUT SABIR:Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving over $1 billion in revenue. Endorsed by Gary Vee, Neil Patel, and Matt Higgins (SharkTank), Sabir has advised Fortune 500 companies, scaled startups, and helped brands like Canon, Tommy Hilfiger, and Sour Patch Kids achieve rapid growth. In 2024, Sabir’s Rapid 2X program boosted growth for 29 brands across 17 industries, delivering a 108% average increase in just 21 days. Prior programs have scaled over 150 brands, including Ashley Stewart, which grew from $3M to $30M under Sabir’s leadership. Sabir has developed a framework that unlocks 2X-10X growth for any ecom business that has Product-Market Fit. The 8-D Method allows you to thrive regardless of what is going on in the economy so they can grow sales and maximize profits even in today's ultra competitive market.LINK MENTIONED IN THE EPISODE: growthbysabir.com/stickynoteCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes web designer and business coach Kristen Doyle. Together, they discuss the essential factors in creating a successful website, signs indicating your website might need a redesign, and common mistakes to avoid. Kristen shares her journey from teaching to building a web design business, emphasizing the importance of strategy over aesthetics in web design. They also explore practical steps for those not ready for a full website overhaul and the significance of storytelling and personality in web content. Key insights include quick fixes to improve your website's navigation, homepage copy, and calls to action to create a more engaging and effective online presence.KEY POINTS:Outdated or Evolved Businesses Need a Redesign: If your website looks old or your business has changed, it's time for a refresh to accurately represent your current brand and offerings.Avoid Overwhelming Visitors: Don't clutter your site with excessive menu items or try to showcase everything on your homepage; this often confuses visitors and hinders engagement.Quick Fixes for Impact: Improve your website immediately by simplifying your navigation and rewriting homepage headings and call-to-action buttons to be more engaging and benefit-oriented.ABOUT KRISTEN:Kristen Doyle is a web designer & business coach with a teacher's heart who helps online business owners build websites that actually work—for them and their customers. She specializes in strategic, conversion-focused design for business owners who’ve outgrown their starter website and are ready for something more polished and profitable. Through her Savvy Success Method, Kristen combines smart design, thoughtful copy, and streamlined strategy to create websites that reflect your brand and make sales without the hustle. When she’s not designing or coaching inside the Savvy Seller Collective, you'll probably find her by the pool watching her two boys perfect the art of the cannonball – splash zone guaranteed.LINKS MENTIONED IN THE EPISODE:EMAIL: [email protected]: instagram.com/kristendoyle.coLINKEDIN: https://www.linkedin.com/in/kristen-doyle-co/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki interviews Lauren Shaw, one half of The Laurens team. Lauren shares invaluable insights on leveraging AI for high-ticket sales and business growth. Discover how to infuse your personality into AI-generated content, avoid generic output, and refine your sales sequences for increased conversions. Lauren also introduces advanced AI research tools and shares client success stories, offering practical tips and strategies for entrepreneurs. Don't miss out on learning how to harness the power of AI to enhance your marketing and sales processes.KEY POINTS:Strategic AI for Sales Growth: The Laurens specialize in using AI to boost high-ticket sales and overall business growth.Personalize AI Content: To avoid generic AI output, feed your unique voice and expertise into prompts before generating content.AI-Powered Audience & Sales Insights: Leverage AI for deep audience research and to refine sales processes, leading to better conversions.ABOUT THE LAURENS:Lauren Capwell and Lauren Shaw—better known as "The Laurens"—are the powerhouse duo behind a groundbreaking approach to high-ticket sales and AI-driven business growth. With a unique blend of expertise—a rocket scientist with Stanford AI training and a sales expert who has scaled multiple 6- and 7-figure businesses and sold over $5 million in high-ticket programs—they’ve cracked the code on how to consistently attract and close premium clients. As the creators of The AI Sales Accelerator™ and Clarity Playbooks™, they help coaches, consultants, and online service providers transform their messaging, automate content creation, and build sales systems that convert. Their mission? To make AI simple, powerful, and practical—so business owners can scale with ease, reclaim their time, and achieve lasting financial freedom. Today, they’re here to share the real truth about AI in sales and marketing—what’s working, what’s not, and how to use AI to streamline your business without losing your voice, authenticity, or personal touch.LINKS MENTIONED IN THE EPISODE:EMAIL: [email protected]: https://thelaurens.ai/IG: https://instagram.com/thelaurens.ai FB: https://www.facebook.com/thelaurensai LINKEDIN: https://www.linkedin.com/in/laurenshawla/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes Tim Bradley, co-founder of Pennant Video. Tim shares his expertise on leveraging video marketing effectively for businesses of all sizes. He discusses the common gaps in video marketing, especially in the middle of the funnel, and introduces the Video Marketing Trifecta—comprising Anthem videos, Explainer videos, and Endorsement videos. Tim explains the importance of these distinct types of videos and how they help in differentiating a brand, building trust, and converting prospects into buyers. He also shares insights on overcoming communication bottlenecks and how to stay inspired in the fast-changing world of digital marketing. Tune in to learn actionable tips for incorporating video into your marketing strategy and maximizing its impact.KEY POINTS:Video Gap: Most miss using video to nurture leads mid-funnel.Trifecta: Use Anthem, Explainer, and Endorsement videos to guide buyers.When to Use: Ideal during rebrands or messaging challenges.ABOUT TIM:Tim Bradley is the Co-Founder of Pennant Video, a B2B-focused agency that has pioneered the Video Marketing Trifecta™ to power mid-funnel marketing strategies. With nearly two decades of experience in video marketing, Tim has partnered with leading B2B tech brands like Cisco, Hitachi, Philips and countless startups, bringing their stories to life with compelling video campaigns. Before founding Pennant, Tim was the Executive Producer at a large communications agency. In his 12 years there, he built, managed and mentored a 25-person creative team, while growing the business in competitive sectors such as tough tech, cybersecurity, and healthcare. He believes in creating work that cuts through the noise—methodical yet bespoke, scalable yet unique. Beyond client projects, Tim mentors aspiring creatives through workshops and portfolio reviews, reinforcing his belief that elevating new talent fosters a more innovative and story-driven industry. Tim has built an engaged following on LinkedIn by being relatable, authentic and authoritative, with equal parts actionable insights and compelling storytelling. (And the occasional dad joke.) He believes strongly in the power of community and mentoring, that connections mean more than just a numbers game, and that young creatives deserve the wisdom he’s gained over a long and ongoing creative career. His philosophy is simple: create meaningful connections through impactful stories that resonate and endure. Outside the office, Tim draws inspiration from his love of snowboarding, family, and the outdoors, channeling the focus, adaptability, and persistence honed on the slopes into navigating today’s competitive marketing landscape.LINKS MENTIONED IN THE EPISODE:EMAIL: [email protected]: https://empathyfirm.com/LINKEDIN: https://www.linkedin.com/in/tim-bradley-pennant/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this riveting episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Scott Parker, an educator, team-building facilitator, and award-winning comedy performer. Scott shares his journey into the world of improv, team building, and juggling, and how he uses these skills to foster positive workplace cultures. They discuss a variety of engaging topics, from Scott's experience retracing the Lewis and Clark Trail to innovative team-building games like 'Whoosh.' Tune in for an enlightening and laughter-filled conversation that delves into the power of positivity, fun, and teamwork.KEY POINTS:Improv Builds Teams: Scott uses improv to spark connection and collaboration.Play Improves Culture: Fun games foster trust and engagement.Virtual Fun Works: Shared online activities keep teams connected.ABOUT SCOTT:Scott Parker is an educator, team-building facilitator, and award-winning comedy performer who is dedicated to promoting a positive culture in the workplace through team-building and leadership training. Scott holds a Master’s Degree in Education and has taught workshops for companies such as Shell Oil, PepsiCo, and Comcast. A professional improv teacher, Scott honed his craft working with the esteemed Second City Improv before becoming the Executive Director of the award-winning Historic Chief Theater in Steamboat Springs, Colorado. Scott uses his expertise to foster engagement and creativity through training and improv workshops that offer a blend of comedy, creativity and positive team building. Scott currently resides in Oregon Wine Country with his wife and children.LINKS MENTIONED IN THE EPISODE:EMAIL: [email protected]: https://www.linkedin.com/in/scott-parker-89b62522/ WEBSITE: https://www.scottparkerleadership.com/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes veteran marketing and communications coach Seth Donlin. With over 20 years of experience, Seth shares actionable strategies for gaining visibility, building a personal brand, and creating an authority platform through podcast guesting. He offers insights on overcoming imposter syndrome, crafting engaging stories, and taking an active role as a podcast guest. Discover the importance of storytelling, detailed preparation, and relatable anecdotes in making meaningful connections with your audience. Tune in for expert advice on elevating your podcast guesting game.KEY POINTS:Gain Visibility & Authority: Learn how to build your personal brand to stand out.Conquer Speaking Fears: Focus on connecting with your ideal audience.Master Podcast Guesting: Use it strategically to build your platform.ABOUT SETH:Seth Donlin is a marketing and communications coach with over 20 years of expertise in storytelling and strategic brand-building. Focusing on the power of authentic storytelling, Seth helps his clients connect deeply with their target audiences and drive exponential growth by leveraging other people's audiences via podcast guesting and other speaking opportunities. He is the founder of Awen A/F, a boutique strategic communications agency specializing in advising coaches, consultants and other subject matter experts.LINKS MENTIONED IN THE EPISODE:WEBSITE: [email protected] PAGE: https://www.linkedin.com/in/sethdonlin/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes expert Michelle Oucharek-Deo to debunk the myth that you do not have time to accomplish your goals. Michelle shares her innovative methods and personal journey to reclaiming lost time through intentional living. Learn about her unique tools like the 42-minute hour and her customizable time recovery system designed for both personal and corporate growth. Michelle dives deep into why intentional time management is key and offers practical advice for overcoming time barriers. This episode is packed with valuable insights for anyone looking to enhance productivity, reduce stress, and live a more intentional and joyful life.KEY POINTS:Busting the "No Time" Myth: The episode focuses on proving that people do have time for what they want and offers strategies to find it.Michelle's Unique Expertise: Guest Michelle Oucharek-Deo combines counseling, art therapy, and other experiences to help people with time recovery.The Power of Intentional Time: The core message is about consciously choosing how to spend time, leading to a feeling of having enough.ABOUT MICHELLE:Michelle Oucharek-Deo is a creative force who believes that reclaiming lost time is the key to living a more meaningful and joyful life. With over 30 years of experience as a speaker, educator, and entrepreneur Michelle combines her advanced trainings to help people find clarity, balance, and a renewed sense of purpose while breaking through their time barriers. As a published author and international speaker, Michelle doesn’t just talk about transformation—she invites her audience to experience it. Whether she’s coaching one-on-one, leading a strategic time recovery workshop, or captivating a packed room with her inspiring keynotes, Michelle’s blend of compassion, humor, and actionable time strategies leaves a lasting impact. Her work resonates deeply in both intimate settings and large corporate arenas, empowering others to reclaim their time, enhance productivity, and truly thrive.LINKS MENTIONED IN THE EPISODE:EMAIL: [email protected] GROUP: https://www.facebook.com/groups/301016942051038CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, Mary Czarnecki hosts Vance Morris, a customer experience expert who shares invaluable insights into customer retention. Vance, with a decade of experience at Walt Disney World, discusses the importance of focusing on existing customers to improve profitability, the concept of customer 'plusing,' and practical strategies to create unforgettable experiences. Learn how simple yet effective steps can transform your customer relations and enhance your business's growth.KEY POINTS:Customer retention is often overlooked, with most businesses focusing heavily on acquisition and allocating little to no budget for keeping existing clients.A three-pronged approach to customer retention involves creating emotional engagement (e.g., a print newsletter with personal touches), consistent promotions (e.g., exclusive offers via postcard and email), and regular communication.Improving the customer experience involves identifying all customer touchpoints, analyzing how they are currently handled, prioritizing areas for improvement, and implementing new standards to create memorable and positive interactions.ABOUT VANCE:Vance helps business owners get, serve and keep clients for life through creating experiences and response required marketing. He is a Former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur.LINKS MENTIONED IN THE EPISODE:WEBSITE: https://deliverservicenow.comEMAIL: [email protected] CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki interviews transformational coach and business strategist Jackie Grice. Jackie shares her journey, from co-owning a transportation company to becoming a sought-after coach who helps others build purpose-driven businesses. Amid the COVID-19 pandemic, Jackie pivoted her career by embracing silence and discovering her true calling. She emphasizes the importance of aligning business goals with personal values, trusting one's instincts, and fostering a supportive community. Don't miss Jackie's powerful insights and practical exercises designed to help business owners and entrepreneurs find their true purpose and achieve success. KEY POINTS:Build a purpose-driven business: The focus is on aligning business design with broader, non-financial goals and one's true calling.Discover "what's in your hands": Instead of copying others, identify your natural talents, passions, and what you are inherently good at to build a business from that foundation.Embrace the power of the pause: Taking time for silence and reflection is crucial for hearing your purpose and developing a strategic direction for your business.ABOUT JACKIE:Jackie B. Grice Speaker, Bestselling Co-Author, CEO, Transformational Coach, and Business Strategist Founder Jackie is a powerhouse speaker, masterclass instructor, and trailblazer in soulful business strategy. As the visionary behind a multi-million dollar company, her expert business acumen and faith-driven approach to life have inspired and empowered countless others to unleash their full potential and embrace a life without limits. Raised as the youngest of nine by two relentless entrepreneurs, Jackie B inherited her parents' unstoppable drive. She dove headfirst into the world of business, mastering the art of starting, scaling, and sustaining a company. Her journey led to the creation of J Diamond Inc., dba Agape Travel and Tours, now a multimillion-dollar transportation company. With over 20 years of success, Jackie didn't stop there—she launched her own coaching, consulting, and business strategy business, Launching Deeper Enterprises. What sets Jackie apart is her unique strategy: soulful business. During the COVID-19 pandemic, her thriving business came to a halt, and this challenging time led her to find a deep connection to her faith. In her lowest moment, she discovered a powerful message: live a limitless life by clearly discerning the voice of God. Jackie shares this revelation with others, helping them discover what is holding them back from the life and business success they desire. Her relatable, warm, and confident connection and her tools for reaching business success ignite their ability to pursue their purpose and prosper. Jackie’s numerous roles, certifications, credentials, and approvals have allowed her vast experience in government contracting with state and federal agencies, including higher education institutions and the Department of Defense. She pursued a degree in Mechanical Engineering from the University of Virginia and is the founder of the non-profit Create Vision. Jackie is most proud of being a devoted wife to Wayne and a loving mother to Diamond and Wayne Grice II.LINKS MENTIONED IN THE EPISODE:WEBSITE: jackiebgrice.com/INSTAGRAM: instagram.com/jackiebgrice/ CONNECT WITH ME:WEBSITE: maryczarneckispeaks.comFACEBOOK: facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki interviews Gayle Goodman Lynch, a serial entrepreneur and certified Business Life Coach. Gayle shares her unique approach to coaching by combining business strategies with personal development. She emphasizes the importance of separating one's identity from their business and offers advice on how to avoid the common trap of feeling owned by your business. Gayle also discusses how to transition from a corporate job to entrepreneurship and the significance of creating personal space and relaxation. Highlights include practical tips on maintaining balance, the benefits of group coaching, and the transformative power of three deep breaths. Tune in to discover how to align your business with your personal goals and achieve greater peace and success.KEY POINTS:Business Life Coach: Gayle Goodman Lynch defines her role as a "business life coach," blending business and life coaching.Working "on" Business: The importance of working "on" your business, not just "in" it, is emphasized.Personal Responsibility: Taking personal responsibility for your situation is crucial to making positive changes.ABOUT GAYLE:Gayle Goodman Lynch is a serial entrepreneur and business life coach Certified by Business Made Simple. She launched her first venture at the outset of the Great Recession in November 2008 and over the years her passion has become her mission: helping other business owners achieve predictable business success, empowering them to enjoy a more balanced life. Gayle’s background in marketing and communications has developed her love for a good story and she helps clients invite their customers into a story where the customer is the hero and the company is the guide helping that hero achieve success. While she has built successful businesses over the past 16+ years, she’s also fumbled and discovered much of a business failure has to do with our own limiting beliefs. Over the past decade, Gayle has embarked on a journey of leveling up personally through an exploration of mind, body and spirit principles. Now she creates the life she wants and blends the practical frameworks of the Business Made Simple methodology with her own practical wisdom in her coaching practice. Having been blessed with boundless energy, in her free time Gayle co-owns a commercial signs and graphics company with her husband and hosts her own podcast called Choice Wisdom. She and Greg and live in East Dallas with their teenage daughter, two dogs and three cats. (If only there were systems and frameworks for that kind of chaos!)LINKS MENTIONED IN THE EPISODE:EMAIL: [email protected]: gaylegoodmanlynch.comPODCAST: choicewisdompodcast.com CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki interviews marketing expert Chantal Cornelius, founder of AppleTree Marketing. Chantal shares insights from her new book 'Standout Strategies' and discusses the importance of building emotional connections in business. Learn about the pitfalls of not connecting emotionally, the benefits of narrowing your target market, and how to effectively use the right language to attract your ideal clients. Chantal also shares practical advice on how to ask clients for feedback and why it’s crucial for business growth. Don't miss these invaluable tips to stand out and succeed!KEY POINTS:Emotional Connection is Key: Building a strong emotional connection with potential clients is crucial for success. Subconscious emotional decisions heavily influence buying behavior.Specialization and Clarity: Narrowing your focus and clearly defining your target market allows you to attract the right clients and command higher fees. Knowing your ideal client allows you to use the right language to connect.Customer Feedback is Essential: Regularly asking clients for feedback, particularly regarding how they feel about working with you, provides valuable insights for improving your business and marketing strategies.ABOUT CHANTAL:Chantal Cornelius set up her business, Appletree Marketing, in 2000 and since then has helped hundreds of coaches, consultants and speakers to grow their businesses. She has written two books about how to market and grow successful businesses and has nearly finished her third book. She provides practical, straight-talking marketing advice to help businesses to grow. When she’s not working you’ll find her out riding her horse, walking her dog or working in her garden.LINKS MENTIONED IN THE EPISODE:WEBSITE: https://appletreeuk.comEMAIL: [email protected] FREE TEST: https://appletreeuk.com/take-the-test/ LINKEDIN: https://www.linkedin.com/in/chantalcornelius/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes strategic business advisor Ericka Scott. With over two decades of experience, Ericka helps entrepreneurs focus on strategic planning and goal-setting while managing day-to-day operations. During their conversation, Ericka discusses her Strategic Plan Now framework, which aids businesses in aligning their teams around core objectives and maximizing efficiency. She also shares practical advice on structuring effective meetings, ensuring consistency in communication, and ultimately driving business growth. Tune in to gain insights on transforming your business through strategic clarity and actionable frameworks.KEY POINTS:Strategic planning is essential for business growth and team alignment, especially for owner-operators who need to focus on their "zone of genius."A clear framework, like Ericka's "Strategic Plan Now," helps teams understand their mission, vision, and core values, leading to better accountability and implementation.Effective communication and consistent meetings, using tools like the "3 Ps" (Plans, Progress, Problems), can significantly improve team productivity and clarity.ABOUT ERICKA:Ericka Scott is a Strategic Business Advisor providing coaching and consulting. With over two decades of experience in various administrative and operations functions, Ericka helps leaders unlock clarity, focus, and measurable results. Ericka specializes in personalized 1:1 coaching and dynamic facilitation, empowering entrepreneurs and leadership teams to create actionable strategies that fuel growth and simplify operations through the Strategic Plan Now framework. This framework drives results and ensures businesses not only define clear missions and strategic objectives but also implement accountability systems that deliver sustainable impact. Known for her ability to assess complex organizational challenges and implement efficiencies that drive measurable results, Ericka partners with business owners to align their vision, enhance decision-making, and lead with confidence. If you're ready to cut through the chaos, gain strategic direction, and transform your business into a thriving success story, join Ericka for actionable insights, proven frameworks, and the inspiration you need to take your business to the next level.LINKS MENTIONED IN THE EPISODE:WEBSITE: www.erickaalice.coEMAIL: [email protected] CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Jess Jensen, founder of Copilot Communications. Jess shares her expert insights on why senior leaders should maintain a strong digital presence. The discussion covers the importance of authenticity, challenges leaders face in engaging online, and practical tips for getting started on various platforms. If you're a leader looking to enhance your digital footprint without feeling overwhelmed, this episode is a must-watch. Tune in to discover how to build your authority and connect meaningfully in the digital space.KEY POINTS:Leaders should have a digital presence: Senior leaders shouldn't "go dark" on digital platforms, as having a presence can improve authority and build connections.Authenticity is valuable: Individual leaders can bring authenticity and humanity to their online presence, which complements corporate marketing efforts.A strategic approach is necessary: To effectively show up online, leaders need a strategy, a plan, and shouldn't just "wing it."ABOUT JESS:Co-pilot Communications is a female-owned advisory, based in Oregon. We partner with C-suite, senior executives and ambitious founders to cut through the digital noise with clear, authentic messaging. Co-pilot sharpens and elevates a leader’s professional brand using editorial planning, and digital strategies including social media and podcasting.  Founder Jess Jensen, drawing on 20 years of Fortune 500 experience at Nestlé, Adidas, Qualcomm, and Microsoft, helps clients engage stakeholders, communicate with clarity, and build a lasting legacy in today’s digital-first world. She does this all through the lens of servant leadership.LINKS MENTIONED IN THE EPISODE:LINKEDIN: https://www.linkedin.com/in/jessicakjensen/WEBSITE: https://www.copilotcommunications.com/contactEMAIL: [email protected] WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki chats with Veronica Romney, international keynote speaker and author of 'Identity Marketing'. They dive deep into the concept of identity marketing—connecting brands deeply with people's identities. Veronica shares insights from her book and discusses the powerful psychological fundamentals brands can leverage, whether small businesses or large corporations. They also cover personal anecdotes, challenges, and specific frameworks that listeners can implement right away. Tune in for an engaging conversation filled with actionable tips and inspiring stories.KEY POINTS:Deep Connection: Identity marketing aims to create a profound connection between a brand and an individual's identity.Personal Identity: This connection taps into "who they are" and "who they wish to become."Extreme Loyalty: The goal is to foster such strong loyalty that customers would desire to be permanently associated with the brand.ABOUT VERONICA:Veronica Romney is a 17+ year marketing leadership expert, international keynote speaker, podcast host, book author, and a private Rainmaker to some of the world’s most elite brands. As a former Speaker and Trainer for Tony Robbins and Dean Graziosi, Chief of Staff at BossBabe, Director of Marketing Suite Products for a $2B evaluated software company, and former Marketing Agency Owner, she’s had the privilege of witnessing the marketing industry’s evolution firsthand from every angle possible.LINKS MENTIONED IN THE EPISODE:INSTAGRAM: https://www.instagram.com/vromney/LINKEDIN: https://www.linkedin.com/in/vromney/WEBSITE: https://www.veronicaromney.com/about/ YOUTUBE: https://www.youtube.com/@vromneyX: https://x.com/vromneyCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes Casey O'Toole, founder of LinkyBot, an AI-powered platform revolutionizing LinkedIn engagement and B2B sales. They discuss common mistakes in LinkedIn lead generation, the importance of automation and personalization, and how to effectively use AI to nurture leads. Casey also shares his entrepreneurial journey and success stories from clients using LinkyBot. Plus, get insights into the future of AI in sales and tips on avoiding LinkedIn 'ick factor' while maintaining authenticity. Tune in for valuable strategies to enhance your LinkedIn marketing efforts! KEY POINTS:LinkedIn Lead Gen Errors: Common mistakes in using LinkedIn for lead generation.LinkyBot's AI Evolution: Casey O'Toole's journey to creating an AI-powered LinkedIn automation tool.Automation vs. Authenticity: Balancing AI automation with genuine engagement.ABOUT CASEY:Casey O’Toole is the founder of LinkyBot, a groundbreaking AI-powered platform transforming how businesses scale LinkedIn engagement and B2B sales. With over 15 years of experience in AI, SaaS, and business development, Casey is a pioneer in creating tools that balance automation with authenticity. His innovative approach has helped mid-sized businesses overcome challenges in lead generation, ethical AI practices, and compliance, while maintaining the personal touch necessary for building trust. Casey’s mission is to empower professionals to embrace AI responsibly, ensuring their outreach not only drives results but also resonates with authenticity. As a thought leader, Casey has inspired countless sales and marketing leaders to see AI as an enabler, not a replacement, for genuine human connection.LINKS MENTIONED IN THE EPISODE:EMAIL: [email protected]: https://www.linkedin.com/in/thecaseyotoole/LINKEDIN PAGE: https://www.skool.com/linkedin-ai-mastery-lab/aboutWEBSITE: https://linkybot.ai/YOUTUBE: https://www.youtube.com/@LinkedInAlchemistCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki interviews Chad Solis, Chief Marketing Officer at AudioEye. They discuss Chad's extensive experience in driving business growth through innovative marketing strategies, with a particular emphasis on digital accessibility. Learn how making your digital assets accessible can provide a competitive edge, enhance user experience, and tap into a loyal audience with significant buying power. Chad shares actionable insights, practical tips, and real-world success stories, highlighting the importance of empathy in marketing. Don't miss out on this valuable conversation that could transform your business approach! KEY POINTS:Digital Accessibility as a Competitive Advantage Empathy-Driven Marketing and Product Development Human-Assisted Technology for Effective Accessibility ABOUT CHAD:Chad Sollis is a veteran marketing and product leader with over 20 years of experience driving business growth and innovation. As Chief Marketing Officer at AudioEye, he leads strategic initiatives in brand development, product marketing, and customer engagement for the premier digital accessibility platform. Chad has a proven track record of scaling companies from $30 million to $3 billion in revenue and has guided four firms through successful IPOs. With past leadership roles at Adobe, Pluralsight, Vivint, and Traeger, he brings extensive expertise in both B2B and B2C sectors.LINKS MENTIONED IN THE EPISODE:EMAIL: [email protected]: https://www.linkedin.com/in/sollis/ LINKEDIN PAGE: https://www.linkedin.com/company/audioeye-inc WEBSITE: AudioEye.comBONUS:Chad is giving an opportunity for companies to scan their site for free for accessibility issues: https://www.audioeye.com/website-accessibility-checker/ CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

In this episode of Sticky Note Marketing, host Mary Czarnecki interviews Eran Friendinger, co-founder and CTO of Voyantis. Eran delves into how advanced data analytics and predictive growth strategies can seamlessly integrate technical insights with actionable marketing tactics. They discuss the concept of value-based bidding, the importance of predicting customer lifetime value, and how businesses can increase their ROI by effectively leveraging AI-driven decision-making. Eran shares valuable tips on how organizations can ensure their data infrastructure is ready and how different marketing teams can collaborate for optimal outcomes. Tune in to learn how to turn predictive insights into tangible marketing actions! KEY POINTS:Connecting Marketing & Tech: Eran emphasizes the crucial link between marketing teams and the technical resources needed for data-driven automation. He built Voyantis to bridge this gap.Value-Based Bidding: Eran explains how value-based bidding (focusing on user value, not just volume) can significantly improve marketing ROI and efficiency, especially for e-commerce.Data-Driven Decisions: Eran highlights the importance of data infrastructure, recognizing that data is never perfect, and building systems that can handle data imperfections and breakdowns to ensure consistent value generation.ABOUT ERAN:Meet Eran Friendinger. As the Co-Founder & CTO of Voyantis, he helps businesses unlock user value through advanced data analytics and predictive growth strategies, seamlessly integrating technical insights with actionable marketing.LINKS MENTIONED IN THE EPISODE:EMAIL: [email protected]: https://www.linkedin.com/in/eran-friendinger-5b38506/ WEBSITE: https://boldpmm.com/eran-friendinger/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/ SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

📢 How to Master Sales & Lead Generation in 2025! 🚀Ever feel like the sales game is constantly changing? 🤔 Join Mary Czarnecki on the Sticky Note Marketing Show as she chats with Todd Schuchart, a self-proclaimed "goofball" and expert in life insurance sales and lead generation! 🤯 Todd, leader of Razor Ridge Leads, shares his unconventional wisdom on:➡️Why "sales mode" is a HUGE mistake (and what to do instead).➡️The critical questions to ask your lead vendor (especially with 2025 regulations!).➡️How to truly understand your audience (hint: it involves getting your "feet wet").➡️The power of listening (and why it's more important than ever). And much more!This episode is a MUST-LISTEN for anyone in sales, marketing, or business leadership. Todd's raw, honest advice will challenge your thinking and inspire you to take action.👉Make sure to visit Todd’s website,razorridge.com and page https://www.linkedin.com/in/toddcharles/ to know more about what he does!Stay tuned to the Sticky Note Marketing Show! ➡️ We’ll upload the episode on your favorite podcast platforms or visit 🔗https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B!#SalesTips #LeadGeneration #MarketingStrategy #BusinessGrowth #StickyNoteMarketing*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Ever feel intimidated by your competitors? Struggling with slow periods in your business?🤔Join Mary Czarnecki on the Sticky Note Marketing Show as she chats with Jim Clouse, founder, CEO, and inventor of https://ClikitySplit.com/ 🌐Jim, a CPA and internet marketing veteran, shares his insights on how small businesses can leverage real-time dynamic marketing to not only survive but thrive. He'll reveal how ClickitySplit, a revolutionary platform and vertical search engine, helps businesses of all sizes, even the "mom and pop" shops, gain a significant market advantage.📈Jim and Mary discuss the power of nimbleness, the importance of flexible marketing strategies, and how to drive revenue during those dreaded slow times. They'll also dive into the crucial role of data-driven decision-making and how ClickitySplit's narrowcast analytics provide invaluable insights.🔥⚠Plus, Jim shares inspiring stories of businesses that have used his technology to achieve remarkable results. Don't miss this opportunity to learn how to outfox and outmarket your competition!👉Make sure to visit Jim’s website, https://SmallBusinessNetwork.tv/ and https://clikitysplit.com/mobile#Videos to know more about what he does!Stay tuned to the Sticky Note Marketing Show! ➡️ We’ll upload the episode on your favorite podcast platforms or visit 🔗https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B!#SmallBusinessMarketing #RealTimeMarketing #CompetitiveAdvantage #MarketingTips #BusinessGrowth*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

📣 Tune in to the latest episode of the Sticky Note Marketing Show!🎙️ This week, Mary Czarnecki sits down with brand-building expert Katie Cabanas to discuss the secrets to crafting a winning brand message that resonates with your audience. 🧲Katie shares invaluable insights from her experience working with diverse brands, emphasizing the importance of:Understanding and clearly communicating the problems your brand solves. 🤔Staying attuned to current events and trends to ensure your message remains relevant. 📰Building a strong internal team that believes in your brand. 💪Don't miss this insightful episode! 🎧 If you want to learn more about Katie and what she does, visit the links below! ➡️ www.cabanas-consulting.com➡️ linkedin.com/in/katie-cabanas-a799178/  #stickynotemarketing #branding #marketing #podcast #entrepreneur #business*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Ready to navigate the rapidly changing world of marketing and sales in the age of AI? 🚀 Join us on the Sticky Note Marketing Show as I chat with Kristen Leone, founder, consultant, sales trainer, and fractional CRO. Kristen shares invaluable insights on adapting your strategies to the AI-powered landscape and the timeless fundamentals that still matter.💥Kristen's diverse background, spanning startups to major corporations like Pfizer, General Mills, WebMD, and Google, gives her a unique perspective on the challenges and opportunities facing businesses today. She dives into how AI is supercharging major platforms, the importance of high-quality first-party data, and the need for teams to be flexible and adaptable.Plus, Kristen shares essential, often undervalued, sales skills: ✔️service mindset, ✔️strong communication, and ✔️understanding client needs. Learn how to operate "shoulder-to-shoulder" with clients, providing genuine value and building long-term partnerships.Want to learn how to thrive in the age of AI and master the art of effective sales?If you want to learn more about Kristen and what she does, visit her website: https://thekristenleone.com/#StickyNoteMarketing #AISales #MarketingStrategy #SalesTraining #BusinessGrowth*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

In the final episode of the "How to Write Creative Briefs That Inspire Action Without Overwhelming Your Team: The Secret to StoryBriefing™" series on Sticky Note Marketing, Mary Czarnecki reveals the secret to giving your campaigns clear direction: a well-defined behavior objective. Learn how brands like Nationwide have aligned creative teams with actionable goals to drive measurable results. Ready to focus your briefs and maximize impact? Tune in now!#marketingtips #contentmarketing #creativebriefing #behaviorobjectives #campaignstrategy #stickynotemarketing*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Sticky Note Marketing! In part two of our "How to Write Creative Briefs That Inspire Action Without Overwhelming Your Team: The Secret to StoryBriefing™" series, we’re diving into the heart of every great creative brief: the insight. Learn how to uncover those powerful “aha” moments that drive audience action. With real-world examples, like Experian’s emotionally resonant campaign, this episode will inspire you to think beyond surface-level observations. Don’t miss it — tune in now!*********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Sticky Note Marketing, we kick off our exclusive three-part series on "How to Write Creative Briefs That Inspire Action Without Overwhelming Your Team: The Secret to StoryBriefing™" where we’re sharing how to get started with Mary Czarnecki’s proprietary approach to creating high-impact creative briefs. Discover why understanding your audience beyond demographics is the first and most crucial step. Learn how brands like Caterpillar have used in-depth audience profiles to create campaigns that stand out. Ready to take your briefs to the next level? Tune in now and start building better connections with your audience! *********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.

Tired of chasing leads that never convert?🤔 Want to turn your network into a goldmine of clients? Join us as we dive deep into the world of networking with the incredible Cat Orsini, founder of Action Incubator.🔥In this episode of the Sticky Note Marketing Show, you'll discover: The power of intentional networking: Learn how to cultivate meaningful relationships with potential clients and referral partners. The art of the follow-up: Master the art of staying top of mind without being pushy or salesy. Leveraging existing connections: Discover how to tap into your current network to generate more leads and sales. Overcoming networking anxiety: Get practical tips to build your confidence and connect with anyone, anywhere.Ready to ignite your sales process and take your business to the next level? Tune in this week’s episode!Turn your network into your net worth! Connect with Cat Orsini to learn more 👇Website: https://www.actionincubator.com/ LinkedIn: https://www.linkedin.com/in/catorsini/Facebook: https://www.facebook.com/catstancik Instagram: https://www.instagram.com/cat.orsini/ YouTube: https://www.youtube.com/@catorsini123#stickynotemarketing #networkmarketing #salestips #businessgrowth #entrepreneurship *********************************************Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence. Hosted on Acast. See acast.com/privacy for more information.