How to balance education and entertainment in social marketing with Vasa Martinez of Perfy & growthbuster

Most modern food & beverage brands utilize organic social marketing to some extent, but how many are actually getting the most out of their efforts? This week on Beyond the Shelf, we spoke with Vasa Martinez of Perfy, growthbuster, and Outer Aisle. In this episode, Vasa gave us some background into his extensive history in the food & beverage industry, including what led him to create growthbuster and Perfy. We also discussed what modern brands often misunderstand about organic social marketing, and why building a community is the best way to hit all points in a customer's journey.To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.