How to be remarkable and make your business stand out with Rich Brooks

Today’s episode of the podcast is an interview with Rich Brooks who is a digital marketing expert, author, podcast host, and public speaker who helps entrepreneurs and business owners reach more of their ideal customers online. We talk all about how to stand out and find out what is remarkable about your business. KEY TAKEAWAYS COVERED IN THE PODCAST You don’t have to post on every single social media platform – quality over quantity!Public speaking is really important for business owners and can have a huge positive impact on your business.The ability to stand up on stage and present is really important and great for your visibility.It is really hard to market your business if there is nothing remarkable about it!4 lenses – find, focus, fashion and frame. Use them to get a better understanding of your business.Remarkability is in the eye of the beholder – the people you wish to serveFind – why do people choose you? Look at your reviews, feedback and look at everything you are already doing. What are you doing differently to your competitors?Is there a smaller audience you could serve? You could tailor one of your products to different industries – this helps you to understand their needs even further.If you want to become remarkable – one way to do this is to niche down.Retaining your clients is so much more important than always gaining new ones.Spend more time and attention on your current client base and they won’t go anywhere!Fashion – creating something intrinsic to your offering that is in line with your vision, mission and values.Frame – reframe the conversation so people appreciate what you are doing is remarkable.Once you have figured out your remarkability – you need to get this message out to your audience in a consistent way. Identify who will care about it and speak to them. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Find what it is that makes you different and get that out there! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Rich 05:09Public speaking for business 10:50The remarkability formula 15:57How to find your remarkability 21:07Do I have to niche? 29:45How to market your remarkability 38:45 CHECK RICH OUT: WebsiteTwitterFacebookLinkedInAgents of Change Podcast Transcript: Hello and welcome to this week's episode of the podcast. How are you doing? So I've got an interview this week and I just want to like dive straight in. I just thinking, have I got anything else to tell you before I get going? No, I don't think it's like any bulletins. Any news, anybody want to share on a thing? No, we can crack on. So this week I am interviewing the very lovely. And I know, I say everyone's lovely, but you really is Rich Brooks. Now I was originally on Rich's podcast. You know, when you just hit it off with someone like straight away that when he talks about coming on mine, I was like, yeah, absolutely. A hundred percent. He is very smart. He's been in marketing for some crazy amount of years and he really knows what he's talking about. And him and I are very similar on some of our thoughts and opinions. And it's just really nice to have a conversation with someone who, who is so in line with what I teach and how I want to be, and that sort of thing. And it is nice when I speak to someone when I don't know anything. Cause then I get to learn brand new things and I did learn stuff from Rich. It's just really nice when someone is like really on your level. So it was great fun, and he's a very, uh, charming and funny guy. I think you're really going to like him. Okay. So I just pause, not that you do, because obviously you just hear the stream of normalness to get Rich's bio so I could read it to you. And I'm already laughing to myself because this is what I mean. That is quite funny. Quite funny. No, he's very funny. Rich has written his bio on his website and I'm reading it. So it said Rich started b1 communications–now flyte new media–in his living room in 1997. His design skill, project management, and the ability to understand the most basic accounting concepts have required him to hire much smarter and more talented people than himself. Regardless, Rich seems to think a lot of himself, he calls himself an “Internet Marketing Expert.” Apparently, he likes to talk about himself in the third person as well. Like if that doesn't give you an idea of like you know, this episode and how funny he is. I don't know what does. Going to continue in this bio cause it's very funny. Rich loves to hear the sound of his own voice. So you can often hear him speaking in front of both local and national audiences on web design and internet marketing. He founded The Agents of Change Podcast, which is the one I went on at the weekly internet radio show where he interviews marketing experts from around the world. He also started The Agents of Change Digital Marketing Conference, an annual conference that takes place in Portland, Maine and is streamed worldwide. Rich is also the "tech expert" on 207. I don't know what that means. Oh, hang on an evening news program. And on the NBC affiliates here in Maine, he creates most of the content here at flyte contributing to our web marketing blog, our YouTube channel and Facebook business page. He is an Expert Blogger at FastCompany.com and contributes regularly to Social Media Examiner, the world’s second most popular blogs on social media. Rich's also active in social media and you can follow him on Twitter friend him on Facebook or can get LinkedIn with him and you'll find a dozen other sites as well. He welcomes your questions and looks forward to discussing your website. Honestly, that is funny, man. He, this just sums up like what he was like. He was so much fun to interview. That I just don't think I've got anything else to say. I probably should tell you what we talk about. We talk about how to make you stand out in your business and how to find what's remarkable about your business. So I'm just going to leave it to him to explain the rest. Here's the lovely, Rich. Okay. It's my absolute pleasure today to welcome to the podcast Rich Brooks. Rich, how are you doing? Rich: Teresa, I'm doing great today. I've been looking forward to this conversation all day. Teresa: And what time is it Rich? So is it like nine o'clock in the morning? Rich: No, no, no. It's 12:30. I've had two meals already today. Teresa: I love it. Well, you're actually my last podcast of the day. So I've had a day of interviewing and I thought I'd saved the best for the last. Rich: Excellent. Appreciate it, kind words. Teresa: My pleasure. So Rich, I'm really excited for today. We've already had a couple of chats already, which is lovely and it was good fun. So I'm excited that my audience gets to hear from you. And I always start off the same way, which is probably very dull for my audience, but we'll do it anyway. Rich: Exciting for me. Teresa: Exactly. It's all new for you. So it's fine. Can you introduce yourself and tell us how you got to do what you're doing now? Rich: Sure. My name is Rich Brooks. And for the last 24 years, I've been the founder and president of Flyte New Media. We're a digital agency located in Portland, Maine, which is kind of the top right corner of the United States. We do web design. Uh, we do development. We do search engine optimization, social media, email marketing, just about everything under the sun when it comes to digital. I also run a podcast and a conference under the brand Agents Of Change when there's not a global pandemic, we have an annual conference here in Portland, Maine, and then I do a weekly podcast that you've been a guest on and we'll come back again because we had so much fun doing it. And those are kind of the big professional things going on in my life and happy to answer any other questions you might have about that. Teresa: Love it. So, first off, I just need to address 24 years, like in the same company. You're doing all right then I guess. Rich: Yeah, you can see it in my face. Right. Those 24 years just carved in there, like a scar. Yeah, no, it's, I, I honestly thought that I'd have maybe two years when I first started this gig running my own business. I thought that either programmers would learn how to design or designers would learn how to program. And that would be the end of my job. And then I go find something else. I really just wanted to kind of do my own thing for a couple of years. And then here we are, 24 years later. Because I discovered you can hire people who are much more...