How to Beat the Competition Without Lowering Your Prices

from Wisdom Of Wrench Podcast · host Kevin Comerford

Are your words accidentally costing you thousands on every job? Discover how to stop competing on price and start selling true value using a secret your competitors don't know.In episode 32 of the Wisdom of Wrench podcast, hosts Kevin Comerford and Amanda Meyer share simple language tweaks that transform how clients see your services. Learn to move beyond being a commodity and build a brand that commands premium rates. This episode breaks down the specific words and phrases that create a luxury experience, getting clients happily involved and ready to agree to your total investment. Watch now to learn the language that will change your business.Subscribe to the WOW Podcast:Spotify: https://open.spotify.com/show/0UvJLcLFL03vKiLpd1xN45?si=PRBF-DwYR_uDtfRB8hIsLgApple Podcasts: https://podcasts.apple.com/us/podcast/wisdom-of-wrench-podcast/id1792919657🔧 Wrench Group: https://www.wrenchgroup.com🔧 Wrench IG: https://www.instagram.com/wrenchgroup🔧 Wrench FB: https://www.facebook.com/wrenchgroup🔧 Wrench LinkedIn: https://www.linkedin.com/company/thewrenchgroupChapters:0:00 Are Your Services Just a Commodity? 1:08 The Secret Language That Sells More 2:44 Are Your Words Losing You Sales? 3:29 How You're Talking Yourself Out of Success 4:46 The #1 Way to Change a Client's Emotion 7:07 Never Say This "F Word" to a Client Again 8:37 Why Your "Luxury" Service Still Feels Cheap 10:00 Stop Selling Ductwork & Start Selling This 11:40 If You Sell This, You Can Only Compete on Price 12:43 The 3 Things Your Competition Talks About (That You Shouldn't) 13:37 How We Talk About Making a "Sale" 15:46 Employees vs. Team Members: Why It Matters 17:40 Are They Customers or Are They Clients? 18:31 How to Get Your Team to Use the Right Language 20:53 Stop Giving "Free Estimates" and Start Doing This 23:35 The Simple Trick to Make "Bubble Wrap" Sound Premium 25:56 The "Disneyland Fast Pass" for Your Business 27:20 What to Call "Cheap" to Make it Sound Better 28:41 The Sales Words You Need to Stop Using Immediately 30:20 Stop Calling Them Salespeople 31:46 The Most Powerful Way to End a Conversation 32:09 The One Word That Kills a Client's Confidence 33:30 The Best Response When a Client Thanks You 35:43 The Problem with "Warranty Technician" 37:50 Stop Calling it a Thermostat 38:52 How to Sell a $30 Part for $500 Without Objections

NOW PLAYING

0:00 42:29

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

Food Saved My Life

Mar 19, 2026 ·34m

Eat More Vegetables: The 4 Foods That Beat Ozempic (Naturally)

Feb 18, 2026 ·11m

How to End Heart Disease with Dr. Fuhrman

Feb 11, 2026 ·45m

Revolutionizing Breast Health: QT Imaging, Overdiagnosis, and What to Do Instead

Jan 27, 2026 ·35m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

Similar Podcasts

Ask A Spaceman Archives - 365 Days of Astronomy Ask A Spaceman Archives - 365 Days of Astronomy Podcasting Astronomy Every Day of the Year Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? That Hoarder: Overcome Compulsive Hoarding That Hoarder Hoarding disorder is stigmatised and people who hoard feel vast amounts of shame. This podcast began life as an audio diary, an anonymous outlet for somebody with this weird condition. That Hoarder speaks about her experiences living with compulsive hoarding, she interviews therapists, academics, researchers, children of hoarders, professional organisers and influencers, and she shares insight and tips for others with the problem. Listened to by people who hoard as well as those who love them and those who work with them, Overcome Compulsive Hoarding with That Hoarder aims to shatter the stigma, share the truth and speak openly and honestly to improve lives.

Frequently Asked Questions

How long is this episode of Wisdom Of Wrench Podcast?

This episode is 42 minutes long.

When was this Wisdom Of Wrench Podcast episode published?

This episode was published on September 1, 2025.

What is this episode about?

Can I download this Wisdom Of Wrench Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!